CV Ana_Maria_Matei_0916
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Ana-Maria Matei is a marketing specialist with over 15 years of experience in communication, PR, events and business development. She has managed marketing teams and worked in multicultural environments. Her experience ranges from local marketing activations to strategic communication. She is currently the founder of PFA Ana-Maria Matei Ecoagri, a sustainable agriculture business. Previously she held marketing roles at Nestle Nespresso, Tiriac Auto, and other automotive companies. She has a master's degree in strategic marketing and specializes in branding, PR, media strategy, and business development.
CV Ana_Maria_Matei_0916
- 1. ANA-MARIA MATEI Summary I am a highly creative and passionate marketing specialist with more than 15 years of experience in communication, media, PR, events and business development. My experience is ranging from local marketing activation to strategic communication. Passionate about transforming brands into exquisite experiences, understanding consumer behavior and adopting new media channels, I have managed marketing teams of up to 10 people and worked in multicultural environments. Specialties: Branding & PR marketing strategies, Internal & External Communications Plan,(new) media strategy/buying, communication development, new business development, on-line marketing, endorsement strategies, event management, consumer research. Professional experience February 2015 present Founder PFA Ana-Maria Matei Ecoagri Sustainable business in agriculture is an ambitious and fulfilling goal, after more than 15 years of marketing and communication career. With communication and business strategy as passion I am continuing with freelancing projects in this direction, along the pumpkins plantation in Topolog, Dobrogea. October 2015 September 2016 Marketing Manager Nestle Nespresso Ensuring the adaptation and implementation of the global Marketing Strategy. Define and translate CRM & Consumer Insight Studies into relevant actions. Building Brand Awareness and ensure Brand positioning. E-commerce. Managing trade activities. Budget Management. November 2012 January 2015 Strategy & Communication Manager Tiriac Auto/Tiriac Holdings Responsible for the strategic positioning and communication of the Tiriac Auto brand and local brand strategy for retailed brands Ford, Hyundai, Jaguar, Land Rover, Mercedes-Benz and Mitsubishi Motors. Elaborate for Sales and After-Sales Departments CRM strategy and programs. Organize special events (model launches, customer events, automotive shows, etc.) Responsible for professional & celebrity endorsement, as well as partnerships with luxury locations. Supervising relation with media and creative agency. (Tiriac Auto retail network holds 27 showrooms and 11 service workshops for the following automotive brands on the Romanian market: Ford, Hyundai, Jaguar, Land Rover, Mercedes- Benz and Mitsubishi Motors; member of Tiriac Holdings) September 2003 November 2012 Marketing & PR Manager M Car Trading/Tiriac Holdings PR Manager TiriacAuto/Tiriac Holdings Cumulate function during July 2004 September 2007 Elaborate the communication and PR strategy of the Mitsubishi brand on the Romanian market as well as the marketing strategy and budget. Elaborate for Sales and After-Sales Departments CRM strategy and programs. Organize special events for Mitsubishi Motors - press events, model launches, location launches, dealers events, fairs and exhibitions, etc. I have initiated two major events for the brand: Mitsubishi Lancer Evolution Cup, rally cup for all the Mitsubishi Group N cars running in the National Championship and Mitsubishi Drive Day - itinerary event for all Mitsubishi Range reached its fifth edition in 2010. There are more than 150 events organized for press, dealers or clients in this period (up to 600
- 2. persons). Supervising relation with media and creative agency. Centralize information in order to elaborate the companys business plans Responsible of the TiriacAuto management press relation - interviews, advertorials, responses, Q&A, etc. PR responsible for Parcul TiriacAuto in June 2006. PR & communication responsible for Parcul TiriacAuto in September 2005. Responsible for the communication strategy (PR & media) of the itinerary event Colectia TiriacAuto in September-November 2004. (M Car Trading is the General Distributor for Mitsubishi Motors in Romania; member of Tiriac Holdings) August 2002 August 2003 PR Specialist Hyundai Auto Romania/Tiriac Holdings Elaborate the PR strategy for the brand. Elaborate the communication strategy of the company and of Hyundai Rally Team. Organize actions that keep the press informed (press conferences, drive tests). Elaborate, together with the Marketing Manager, the marketing budget of the company. Analyze competitors price advantages and propose actions in order to keep commercial advantage for Hyundai. (Hyundai Auto Romania is the General Distributor for Hyundai Motors in Romania; member of Tiriac Holdings) January 2002 June 2002 Legal expert, The National Agency for Employment Representing the agency in court of justice Resolving legal problems of the agency November 2001 December 2001 Event Manager, Romanian Automotive Press Association (APAR) Organize the event Car of the Year 2002 - Romania. Organize Press Conferences and business meetings for the event. November 2000 - March 2001 Assistant Manager, Automedia Collaborate with APAR, Autobest Among Emerging Markets (international automotive jury), Van/Truckbest Among Emerging Markets (international automotive jury), Autofan (PR Agency). Organize Car of the Year in Romania January 2000 November 2000 PR Specialist, Romcar/Tiriac Holdings Communicating brand and products externally and internally. Coordinate actions to keep the press informed (press conferences, drive tests). Follow the Romcars press campaigns as well as of the competitors and report this action to Romcars Management and to Ford of Europe. Contact with Ford of Europe, Ford England, Ford Racing. Autoshow magazine, leader of the motoring press, awarded Romcar with the Best Press Relation in 2000. (Romcar is the General Distributor for Ford Motor Company in Romania; member of Tiriac Holdings) March 1997 - January 2000 Administrative Manager, Loranne Design 2010 Coordinate the companys activity Supervising the company's contracts Studies & seminars 2010 ENGs Senior Executive Summit Automotive CRM&Marketing Excellence, Berlin 2003 2010 Communication & PR Trainings, Mitsubishi Motors Europe 2006 Master in Strategic Marketing, Academy of Economic Studies
- 3. 2004 Post-graduation courses International Law, University of Bucharest 2002 Post-graduation courses Communication & PR, Academy of Economic Studies 2001 Law School, Ecological University of Bucharest 2000 PR Training, Ford Europe 1996 Ghe. Tatarascu High School Capabilities Handle details under pressure Fast learner Strong communicational and organizational skills Good knowledge of the Romanian automotive, business and lifestyle press Languages English full professional proficiency French, German, Italian limited working proficiency Hobbies Reading, cooking, design, motorsports, traveling, Personal data 39 years old (16.04.1977) Domicile Bucharest E-mail: ana.matei09@gmail.com Tel: +40 741333416