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DENDIE BHAWONO
Jl. Kelapa Lilin Raya LB 5/2 Mobile: 0816-1823812 / 0852-13600387
Kelapa Gading Permai-Jakarta denwono@yahoo.com Home: +62-21-4532074
Indonesia 14240
Strategic sales and marketing specialist who was rock solid experience in business
development. Combined knowledge of engineering, research and analysis, with strategic
marketing and sales management more than eighteen years experience.
Area of Expertise
Market & Competitive Analysis  Team Building, Sales Training &
 Customer Relationship Leadership
Management Complaint Handling & Resolutions
 Distribution Channel Management Sales & Margin Improvement
 Strategic Sales & Marketing  Key Account Development
campaign  Cross-Functional Leadership
Budgeting, Forecasting & Planning Financial Analysis & Reporting
 Contract Negotiation  Territory Sales Management
 Operational Management 
PROFESSIONAL CAREER
 PT Komatsu Patria Attachment-Bekasi, Indonesia 2011-present
Heavy equipment attachment manufacturer for excavator and wheel loader
Marketing Manager-Domestic Market for first fit and aftermarket product
September 2011-present
Managed distributor marketing & sales team selling both first fit product and aftermarket product
for three main sector : mining, construction and forestry. Coordinated to another Komatsu affiliate
company in Indonesia such as KMSI, KUI, KI, KRA to better synergize among group. Coordinated
to Astra Heavy Equipment Companies such as UTE, UTR, UT to penetrate market intelligence
together.
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DENDIE BHAWONO
Indonesia 14240
Key Result/Selected Achievements:
 Introduce new standard bucket attachment for PC200-8 M0 for construction segment
 Successfully penetrate new Rotary Log Grapple for PC300-8 PLC for forestry
segment
PT INTRACO PENTA TBK –Jakarta, Indonesia 2008-2011
Volvo Heavy Equipment authorized distributor, Berco, Baldwin, Aeroquip, Techking dealer
Area Sales Head-Aftermarket Part Division ( Jakarta) January 2010 – August 2011
Managed a sales team that consists of 12 Part Department Head and 24 sales
representatives all over outside Kalimantan area. Set business development goals, quotas
and pricing. Coached and mentored sales team and collaborated with internals team to retain
existing customers and develop new client base. Created expense, operating, and
forecasting budget.
 Negotiated long-term contracts with key account customer that strengthened
company presence in 6 critical geographies area. 
 Penetrated new markets and sustained continued growth despite higly
volatile and risky environment. 
 Created a strong brand equity amongst customers by offering incentive
programs and continuously fine tuning customer service and support. 
 Improved customer satisfaction, sales team performance and overall sales by
organizing national training seminar and executing corporate culture changes
to strengthen key relationships.
Assistant Branch Manager ( Jambi Area-Sumatra ) July 2008 – December 2009
Assisted Branch Manager lead and managed branch operations include heavy equipment
sales, spare part, service, finance & administration and human resources issues. Made
annual business plan and stipulate work target for every unit and ensure the achievement of
branches profit target. Prepared weekly/monthly/quarterly branch performance reports.
Developed and created sales and marketing strategies for Unit, Spare Part and Service
business. Monitored and reported economic/market trends, consumer attitudes, prices,
competitor brands/products, competitions and technical trends. Conducted relevant market
intelligence and analysis to establish competitiveness and increase the success rate.
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DENDIE BHAWONO
Indonesia 14240
Ensured that all sales staff is properly trained, both in technical and supporting skills.
Maintained good relations with internal and external clients / providers / other related parties.
Ensured branches personnel has delivered standard of service to the customers in appropriate
to guarantee customers satisfaction. Maintained and enhanced subordinates motivation and
productivity by coaching directing, motivating and assist in solving personnel issues. Constantly
reviewed work processes to improve productivity and alternatively reducing cost. Controlled
monthly expenses and approves expenses in order that expense not exceed to the budget.
Managed and monitored of the outstanding payment - not exceeding agreed periods. Planned,
monitored, evaluated and determined the work system of administration, finance and human
resources, including company’s assets at the branch to support branch’s operational. Verified all
reports: sales, delivery and product stock, administration, finance; and report the updates of
branch operational.
 Assisted Branch Manager in driving single-year sales growth of 25% (setting a new
record company-wide) to achieve # 1 area sales in 2009. 

FORD CREDIT INDONESIA -Jakarta, Indonesia May 2004 to December 2007
Leasing company supporting Ford Motor Indonesia
Market Development Manager
Identified new business opportunities by formulating appropriate sales & marketing
strategies based on recognition of both profitability & market share objectives. Developed
and managed Ford dealerships in order to maximize company and dealer relationship for
market growth. Built and maintained relationship with customers to ensure customer loyalty
and satisfaction. Developed pricing and range of services such as interest rate, instalment,
credit term, insurance term and condition. Set sales target and incentive program for
dealerships. Developed marketing program supporting new model launching activities, sales
promotion program also after sales service program and evaluate marketing program
effectiveness. Analyzed competitor activities such as pricing policy, new product
enhancement, sales promotion program, new branch office, etc. Conducted sales training
for dealer sales consultant giving them the way how to win our customers & penetrate market
successfully.
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DENDIE BHAWONO
Indonesia 14240
Implemented appropriate market research project regularly covering customers and dealers to
get feedback about our product and services. Built and maintained relationship with Asean
Regional Office to leverage product and processes utilized in other Asean market and work
closely developing partnership with external business partner such as marketing research
agency.
 Consistenly exceeded sales margins by 35% annually for two years and maintained
financing leadership position by rolling out effective , targeted marketing plans. 

 KRAMA YUDHA TIGA BERLIAN MOTORS GROUP – Jakarta, Indonesia - January 

2002 to April 2004 

Mitsubishi Automobiles (Car & Truck) Authorized Dealership 

Assistant Marketing Manager 
Managed Marketing Supervisor and Customer Service Officer monitoring sales any kind
of Mitsubishi car as targeted in sales plan through 25 Mitsubishi dealers network in
Jabotabek region. Kept good relationship between all dealers in Jabotabek region through
creating standard end-user price in order to give high value of customer satisfaction.
Developed sales promotion program such as: special offer, limited edition, special
financial package, and trade in used car to increase sales in Jabotabek region. Negotiated
with financial / leasing company supporting special financial package program based on
customer survey. Assisted Marketing Manager developed marketing communication plan
included advertising plan and budget. Coordinated and controlled Customer Service
Officer handling customer complaint, suggestion, critics about product, dealer service,
promotion, etc. Coordinated and developed promotion materials to support dealer
exhibition together with promotion department
 Increased sales growth by 20% in 1 year by energizing and turning around sluggish
sales teams 
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DENDIE BHAWONO
Indonesia 14240
Earlier Carrier:
PT LIPPOSHOP – December 1999 to December 2001
B to C & B to B Solution Provider for consumer goods & office supplies product
Assistant Sales Manager
Achieved target quota (average Rp. 300 millions per month). Assisted sales manager to
recruit, motivate, coordinate and control Sales Team to meet and exceed the target.
Conducted sales presentation and negotiation to any companies. Maintained existing
customer with a good relationship and also knowing the customer needs. Evaluated sales
personnel strategies for key accounts, helping each to plan strategy for all account and
to develop new accounts. Reported weekly sales report, monthly sales report and other
reporting by products and by sales force. Developed and maintained effective working
relationship with sales training and other key personal in the employ of customers to
ensure that cooperation is beneficial to both parties
PT BUSSAN AUTO FINANCE –December 1998 to November 1999
Authorized leasing company supporting Yamaha Motor Kencana Indonesia
Marketing Supervisor
Analyzed consumer behaviour of motorcycle users all eight branch in Indonesia. Made
monthly sales projection for all region in Indonesia. Supervised 5 surveyor and 3 collector
in Jakarta branch in order to achieve sales target and reduce outstanding of customer
billing. Maintained relationship with 25 Yamaha motorcycle dealers in Jakarta area.
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DENDIE BHAWONO
Indonesia 14240
EDUCATION
PPM Graduate School of Management, Jakarta
MBA with an emphasis in Marketing Management, 1998
University of Indonesia, Depok
BS in Metallurgical Engineering, 1996
PROFESSIONAL DEVELOPMENT
January 2011 Undercarriage Part Seminar, Berco ThyssenKrupp
September 2010 Winning Your Customer Smile, M-Knows Consulting
August 2010 Volvo Oil Training, PT Chevron Oil Products Indonesia
April 2010 Strategic Operation Function, Employee Development Program
PT Intraco Penta Tbk
November 2009 Strategic Sales & Marketing Function, Employee Development
Program PT Intraco Penta Tbk
September 2008 Breakthrough Thinking for Leaders, Dale Carnegie Training
April 2008 Balanced Score Cards, 5 Ways to Increase your Business Profits,
Brad Sugar’s Action Coach Business Coaching
April 2008 Seminar : Managing Yamaha from Survival to the Top : The Story
behind Mio’s Sustainable Leading Performance through the
Implementation of Ethnography Marketing
January 2007 Converting Customer Service into Sales, MarkPlus&Co,
Hermawan Kartajaya Workshop Series
March 2006 What business are we in ? What’s your customer ?, Mario Teguh
Motivation Seminar
November 2005 Ford Focus Launching, Andrie Wongso Motivation Seminar
October 2005 Fleet Sales Training, Ford Business Centre
July 2005 Ford Annual Sales Conference, Kafi Kurnia Motivation Seminar
October 2004 Professional Sales Management Part 3, Ford Asia Pacific
Training
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DENDIE BHAWONO
Indonesia 14240
August 2004 Professional Sales Management Part 2, Ford Asia Pacific
Training
June 2004 Professional Sales Management Part 1, Ford Asia Pacific
Training
April 2002 Dealer Evaluation Training, PT Krama Yudha Tiga Berlian
Motors
April 2001 Supervisory Management by LPPM [Lembaga Pendidikan dan
Pengembangan Manajemen]
Sept—Oct 2000 Basic Salesmanship Training by Dale Carnegie
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