Ricardo Cerda Rivas has over 25 years of experience in quality engineering, process improvement, and maintenance roles in the automotive industry. He has a background in implementing quality management systems and achieving zero defects. Some of his accomplishments include improving cycle times, eliminating defects, and resolving customer complaints. Currently he works as the Quality Director at Dura de Mexico, where he oversees quality auditing and ensures compliance with ISO/TS 16949 standards.