CV_Tu Le_ESCP Europe
•
0 likes•81 views
Tu Le has over 5 years of experience in marketing and digital media roles. She has worked for companies such as Nielsen, Circus Digital, and The House of Saigon. Tu Le holds a Bachelor's degree in Communication from RMIT University and a Master's degree in Marketing and Digital Media from ESCP Europe where she received a scholarship. She is proficient in digital marketing tools and design software.
CV_Tu Le_ESCP Europe
- 1. HONORARY CREDENTIAL / Nov 2013 RMIT STUDENT COUNCIL TU LEMarketing Communication & Digital Enthusiast I stay hungry with ideas & creativity. Hence, I take challenges as opportunities to nurture my Marketing passion - making life interestingly better, to leverage my digital skills to a comprehensive integrated marketing level; indeed, to generate innovative progression for the organization I dedicate to. QUALITATIVE RESEARCHER / Feb 2014 · May 2014 THE NIELSEN COMPANY Clients: Abbott, Vingroup (e-commerce), Masan FMCG - Assist in qualitative research preparation & execution - Collect & analyze research findings Achievement: Brought branding & advertising effectiveness that met clients’business goals ACCOUNT EXECUTIVE / Jun 2014 · May 2015 CIRCUS DIGITAL (boutique digital agency) Clients: The Coca Cola Company, Maggi, Sony - Manage client expectation: budget, timeline, communication effectiveness - Manage internal work (content & creative creation) to develop strategic digital communication plan - Monitor & evaluate execution process through digital analytics tools Achievement: Always-on digital campaigns of Sprite & Fanta Vietnam ranked 1st globally. Share of voice of Maggi & Sony on digital media increased 25 - 30%. HEAD OF MARKETING / Jun 2015 · Sept 2016 THE HOUSE OF SAIGON (PNJ’s Affiliation) (leading Vietnamese fashion & handicrafts) Leading team of 3 - Identify market situation & customer needs - Reinnovate marketing strategies & form tactics to achieve brand goals - Work with other departments (IT, Design, CRM) to develop & monitor omni-channel experiences Achievement: Interaction on owned digital platforms raised x4 times. ROI increased x2 times (to 50%) B.A. IN COMMUNICATION / Oct 2011 · Jun 2014 RMIT UNIVERSITY (Royal Melbourne Institute of Technology) GPA: 3.6/4 - Top 15% MSc IN MARKETING & DIGITAL MEDIA / Oct 2016 - Dec 2017 ESCP EUROPE OBJECTIVE CONTACT EDUCATION EXPERIENCE LANGUAGE HARD SKILLS SOFT SKILLS AWARDS ACTIVITIES ESCP MASTER OF SCIENCE SCHOLARSHIP /Jul 2016 ESCP EUROPE TOP 15% ACADEMIC ACHIEVEMENT GOLDEN KEY INTERNATIONAL HONOUR SOCIETY RUNNER-UP VIETNAM PR CONCEPT /Oct 2012 BMG International Education Digital Tools (Google Analytics; Google Adwords; Facebook Ad; Facebook Insights; SEO & SEM; Buzzmetrics) Design Software (Illustrator; Photoshop) Project Management Planning Interpersonal Communication Analytical thinking Teamwork Leadership Creativity CO-FOUNDER OF THE BLITZ MAGAZINE Nov 2012 · Dec 2013 Leading team of 20 - 30 The first student-run magazine project of RMIT Saigon South Campus - Develop magazine’s branding strategies & tactics - Design magazine structures & monitor qualitative content from contributors Digital version of the Blitz: http://bit.ly/2eSf9Ct PARTICIPANT OF GOOGLE ONLINE MARKETING CHALLEGE 2017 / Current - Develop & run an online advertising campaign for a business by using Google Adwords ORGANIZER OF ESCP WIKISTAGE /Current - Develop event strategies for ESCP Wikistage - Manage Marketing activities for ESCP Wikistage (the ESCP student competition managed by ESCP Young Leadership Forum) Vietnamese (Native) English Spanish (A2 - On learning for progression) Microsoft Office & Keynote +34 631 701 133 tu.le@edu.escpeurope.eu https://es.linkedin.com/in/tuledothuy Live in Madrid