CXO 4.0 Educational webseries by thedigitalfellow, BuyerPersona "Frame 1: CXO: How do I know if my content team is creating effective content? Frame 2: TDF: Effectiveness of content always depends on the audience it is created for. There is no single way to crack it. Frame 3: TDF: You can talk to your team regularly to find out if they follow these basics: 1. Do they have a clear idea of your target audience? 2. Do they structure the content in an educative and interactive manner? 3. Do they educate and not push sales of your products or services? Frame 4: TDF: Effective content must promote trust in your brand so that your audience thinks of you while deciding to buy something. They’ll not do that if you’re constantly selling stuff to them." Follow us FACEBOOK - http://bit.ly/2EkTIpI TWITTER - http://bit.ly/2w7umXT MEDIUM - http://bit.ly/2Jur8qg INSTAGRAM - http://bit.ly/2JSsudN LINKEDIN - http://bit.ly/2Htpdjr YouTube - http://bit.ly/2JFvBGo WEBSITE - www.thedigitalfellow.com WhatsApp - https://chat.whatsapp.com/GTEvS6sd6BdF8SAOvZ0LqP