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Jewellery Industry Insights 2022 | TheDigitalFellow

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We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Jewellery Industry 2022.

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JEWELLERY INDUSTRY Digital Scores by The Digital Fellow Unlocking Secrets to Survival & Growth in the New Economy
FOREWORD This report is absolutely free for you to access. There are no strings attached. It hasnt been commissioned by anyone, so it isnt biased towards any brand. Dive into the report and get an idea about what the big and small brands everywhere are up to.It will help you understand: What are the best practices to follow for establishing your digital presence? What can you learn about your own digital presence on the basis of these best practices? What questions should you ask your digital marketing team regarding your months and years long investment into your website, social media accounts, SEO, and content marketing? 01 02 03 2022 thedigitalfellow. All rights reserved 02 Copyright C
As a brand custodian, you want to do your best to protect your brands identity and your organizations chances of survival and growth. But there is a lot unoptimized on various fronts: 鍖nances, operations, supply chain, human resources, customer service and so on. And you dont know where to start. Thats where everything converges. But how do you know if youre doing the right thing or taking the right decisions? Begin with Digital. The Digital Fellow brings to you a report on basic digital health of various industries. Whether you are from this industry or not, itll help you understand the eco system and provide you a checklist of items you can use to do a self-diagnosis. 2022 thedigitalfellow. All rights reserved 03 Copyright C
CONTENTS 05 Overall Audit Report 07 Touchpoints Considered 08 Content Audit 08 Blogs Audit Report Content Creation Strategy Content Distribution Strategy 17 Digital Assets Audit 22 SEO Audit Report Website Audit (Home Page) 10 15 17 20 Social Media Audit 2022 thedigitalfellow. All rights reserved 04 Copyright C
OVERALL AUDIT REPORT Industry Score: 29% Out of 100% Benchmark: 80% 29
The value is based on the following Audits: 01 02 03 A. B. C. A. B. Blogs Content Creation Strategy Content Distribution Strategy Content Audit Website Audit (Home Page) Social Media Digital Assets Audit SEO Audit The industry benchmark is very low. Few or none of the above parameters are followed. Overall Audit Report 2022 thedigitalfellow. All rights reserved 06 Copyright C
2022 thedigitalfellow. All rights reserved 07 Copyright C JEWELLERY BRANDS Facebook Post 01 Post 01 Post 01 Post 01 Video 01 Post 02 Post 02 Post 02 Post 02 Video 02 Other Posts Twitter LinkedIn Instagram YouTube SOCIAL MEDIA Web Page-01 Web Page-02 Other Pages Other Posts Other Posts Other Posts Other Videos CONSIDERED TOUCHPOINTS WEBSITE
AUDIT CONTENT A. Blog Audit Report Out of 100% 23 Industry Score: 23% Benchmark: 80%
The industry benchmark is very low. Few or none of the above parameters are followed. Parameters Considered Buyers Journey followed Best Practices of writing a headline Best practices for Introduction Sub-headings Visual Elements Trigger words used (e.g. why, how) Length of Headline Keywords Best Practices Highlighted Sections Images every 250 Words Relevant Images Keywords in Title CTA Sharing elements Bullet Points Content Audit: A Blog Audit Report 2022 thedigitalfellow. All rights reserved 09 Copyright C
Industry Score: 05% Benchmark: 80% Out of 100% 05 AUDIT CONTENT B. Content Creation Strategy
Content covers blogs, videos, podcasts as well as posts made exclusively for the social media. A strategy that does not address the buyers journey, best blogging practices, or addressing the buyer personas needs leads to inaccurate content pieces. Parameters Considered Buyers Persona Buyers Journey Topic addressing pain area SEO Guidelines Blog Guideline Content on Product Content on Market Content on Value Proposition 2022 thedigitalfellow. All rights reserved 11 Copyright C The industry benchmark is very low. Few or none of the above parameters are followed. Content Audit: Content Creation Strategy
2022 thedigitalfellow. All rights reserved 12 Copyright C follows a funnel-like shape: Sales & conversion Correct Approach ToFu 70% NNZ MoFu 20% BoFu 10% Top of the Funnel (ToFu) No Need Zone (NNZ) Middle of the Funnel (MoFu) Bottom of the Funnel (BoFu) Content Audit: Content Creation Strategy
2022 thedigitalfellow. All rights reserved 13 Copyright C Each of these stages is marked by a distinct stage in the buying journey: Top of the Funnel (ToFu) Awareness Stage Bottom of the Funnel (BoFu) Decision Stage Middle of the Funnel (MoFu) Consideration Stage Content Audit: Content Creation Strategy The content that a brand develops must be according to the funnel. In addition to these 3 stages, a brand must also develop content for another stage before Awareness Stage: The No Need Zone. The funnel principle and metaphor says: the more you help your buyers, the faster you nudge them towards their buying decision.
2022 thedigitalfellow. All rights reserved 14 Copyright C Content Audit: Content Creation Strategy In short, develop smart content to address buyers needs. Jewellery Brands 19% 19% 62% Top of the Funnel (ToFu) Middle of the Funnel (MoFu) Bottom of the Funnel (BoFu) Please note: Though ToFu content is 19% of the Total, it does not follow the Buyers Journey (as explained before). Hence, more than 100 blogs are unable to connect with the target audience Blogs, and content in general, must follow the sales funnel: top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu). When content does not follow the funnel approach, it loses its intentionality & relevance - which is not good from the point of view of content marketing.
C. Content Distribution Audit Report Benchmark: 80% Out of 100% 17 AUDIT CONTENT Industry Score: 17%
2022 thedigitalfellow. All rights reserved 16 Copyright C Content Audit: Content Distribution Audit Report The parameters involved in content distribution determine the success of content strategy. If the content is not distributed as per the users needs and not made available where the users are, it will not come up on the search engines, and it will not be shared by the community either. If you investing in content, you must distribute it wisely too. Parameters Considered No Need Stage Awareness Stage Consideration Stage Decision Stage CONTENT OBJECTIVE STAGES Information Today's Education News The industry benchmark is very low. Few or none of the above parameters are followed.
Industry Score: 53% Benchmark: 80% DIGITAL ASSETS AUDIT A. Website Home page Out of 100% 53
Digital Assets Audit: Website Home page 2022 thedigitalfellow. All rights reserved 18 Copyright C The home page of a website is responsible for driving traf鍖c to all its pages. From the logo to the footer, everything matters. Users make up their minds about continuing to browse the website within the 鍖rst 2 seconds of loading! If your home page does not stick to parameters and best practices of content, you will not bene鍖t from having the website at all! Parameters Considered Logo Placement Text in Logo (Readability) Header Video Headline Product offering Brand USP Clientele & Testimonials Rule of Golden Circle followed Fat Footer with Site Map Correct Privacy Policy
Digital Assets Audit: Website Home page 2022 thedigitalfellow. All rights reserved 19 Copyright C Parameters Considered (Contd...) Correct Terms of Use Social Proof placement Proper Colour Scheme Proper Alignment Consistent Font Family Optimum White Space Proper placement of Images Navigation Menu Personalised Content
DIGITAL ASSETS AUDIT B. Social Media Audit Report Industry Score: 47% Benchmark: 80% Out of 100% 47
Digital Assets Audit: Social Media Audit Report 2022 thedigitalfellow. All rights reserved 21 Copyright C Social media is your best friend if you know how to build a community and engage with its members. A low score on social media presence is an indication that a brand does not bother with the community at all. Disregarding communities is like disregarding existing and potential customers. Social Media Considered Facebook Twitter Instagram LinkedIn YouTube
SEO Industry Score: 26% Benchmark: 80% Out of 100% 26 AUDIT REPORT
SEO Audit Report 2022 thedigitalfellow. All rights reserved 23 Copyright C Search engines want to help you by letting you help users and buyers. An organized home page and an organized website, with the right blogging practices will increase your chances of appearing in organic search results. Not just that, you would also end up saving a lot of money on search engine ads too! Cooperate with the search engine crawlers if you really want to show up in the millions of questions people search online everyday! Broken Links Absent Schema Page Speed Optimization Desktop Speed Mobile Speed Mobile Friendly Sitemap.XML/HTML Sitemap SEO TECHNICAL AUDIT
SEO Audit Report SEO TECHNICAL AUDIT URL Optimization Keyword in URL Keyword in Title Keyword in Meta Description Meta Keyword H1 Tag Keywords In H1 H2 Tag Keywords in H2 Alt Text 2022 thedigitalfellow. All rights reserved 24 Copyright C
GET IN TOUCH WITH US TODAY: The 11 brands considered here fall into the top category. Surely, they had the best of the agencies working for them. Yet, a basic examination reveals that they have been investing into wrong agencies. We do not know what further problems will open up once we sit with these for a formal brand audit. So how have you been choosing your digital marketing agency? 2022 thedigitalfellow. All rights reserved 25 Copyright C If you are a Jewellry Industry brand we have examined here and want to know your speci鍖c score If you are into a different business and want to avoid investing in wrong digital agencies If you are a Jewellry Industry brand interested in working with us
Unless otherwise stated, the E-book is our proprietary property and all text, design, infograph, images, and graphics in this E-book (collectively, the Content) and the trademark, service mark and logo contained therein (the Marks) are owned or controlled by us or licensed to us, and are protected by Copyright and trademark laws of India. Any unauthorised usage of any content of this E-book shall be liable to legal actions. Copyright Disclaimer: 2022 thedigitalfellow. All rights reserved 26 Copyright C For the sake of con鍖dentiality and safety of the reputation of the various brands studied during the preparation of this Industry Report, we choose not to disclose the brand names. We shall never publish/ share any competitors or brands data used for this report. The purpose is to make readers/ brand custodians aware of the best practices that are not being followed by industry leaders in the country. This report does not hold/expect any commercial value. Con鍖dentiality Disclaimer:
Connect with our Experts To get audit score for your brand +91 99676 30329 contact@thedigitalfellow.com

More Related Content

Jewellery Industry Insights 2022 | TheDigitalFellow

  • 1. JEWELLERY INDUSTRY Digital Scores by The Digital Fellow Unlocking Secrets to Survival & Growth in the New Economy
  • 2. FOREWORD This report is absolutely free for you to access. There are no strings attached. It hasnt been commissioned by anyone, so it isnt biased towards any brand. Dive into the report and get an idea about what the big and small brands everywhere are up to.It will help you understand: What are the best practices to follow for establishing your digital presence? What can you learn about your own digital presence on the basis of these best practices? What questions should you ask your digital marketing team regarding your months and years long investment into your website, social media accounts, SEO, and content marketing? 01 02 03 2022 thedigitalfellow. All rights reserved 02 Copyright C
  • 3. As a brand custodian, you want to do your best to protect your brands identity and your organizations chances of survival and growth. But there is a lot unoptimized on various fronts: 鍖nances, operations, supply chain, human resources, customer service and so on. And you dont know where to start. Thats where everything converges. But how do you know if youre doing the right thing or taking the right decisions? Begin with Digital. The Digital Fellow brings to you a report on basic digital health of various industries. Whether you are from this industry or not, itll help you understand the eco system and provide you a checklist of items you can use to do a self-diagnosis. 2022 thedigitalfellow. All rights reserved 03 Copyright C
  • 4. CONTENTS 05 Overall Audit Report 07 Touchpoints Considered 08 Content Audit 08 Blogs Audit Report Content Creation Strategy Content Distribution Strategy 17 Digital Assets Audit 22 SEO Audit Report Website Audit (Home Page) 10 15 17 20 Social Media Audit 2022 thedigitalfellow. All rights reserved 04 Copyright C
  • 5. OVERALL AUDIT REPORT Industry Score: 29% Out of 100% Benchmark: 80% 29
  • 6. The value is based on the following Audits: 01 02 03 A. B. C. A. B. Blogs Content Creation Strategy Content Distribution Strategy Content Audit Website Audit (Home Page) Social Media Digital Assets Audit SEO Audit The industry benchmark is very low. Few or none of the above parameters are followed. Overall Audit Report 2022 thedigitalfellow. All rights reserved 06 Copyright C
  • 7. 2022 thedigitalfellow. All rights reserved 07 Copyright C JEWELLERY BRANDS Facebook Post 01 Post 01 Post 01 Post 01 Video 01 Post 02 Post 02 Post 02 Post 02 Video 02 Other Posts Twitter LinkedIn Instagram YouTube SOCIAL MEDIA Web Page-01 Web Page-02 Other Pages Other Posts Other Posts Other Posts Other Videos CONSIDERED TOUCHPOINTS WEBSITE
  • 8. AUDIT CONTENT A. Blog Audit Report Out of 100% 23 Industry Score: 23% Benchmark: 80%
  • 9. The industry benchmark is very low. Few or none of the above parameters are followed. Parameters Considered Buyers Journey followed Best Practices of writing a headline Best practices for Introduction Sub-headings Visual Elements Trigger words used (e.g. why, how) Length of Headline Keywords Best Practices Highlighted Sections Images every 250 Words Relevant Images Keywords in Title CTA Sharing elements Bullet Points Content Audit: A Blog Audit Report 2022 thedigitalfellow. All rights reserved 09 Copyright C
  • 10. Industry Score: 05% Benchmark: 80% Out of 100% 05 AUDIT CONTENT B. Content Creation Strategy
  • 11. Content covers blogs, videos, podcasts as well as posts made exclusively for the social media. A strategy that does not address the buyers journey, best blogging practices, or addressing the buyer personas needs leads to inaccurate content pieces. Parameters Considered Buyers Persona Buyers Journey Topic addressing pain area SEO Guidelines Blog Guideline Content on Product Content on Market Content on Value Proposition 2022 thedigitalfellow. All rights reserved 11 Copyright C The industry benchmark is very low. Few or none of the above parameters are followed. Content Audit: Content Creation Strategy
  • 12. 2022 thedigitalfellow. All rights reserved 12 Copyright C follows a funnel-like shape: Sales & conversion Correct Approach ToFu 70% NNZ MoFu 20% BoFu 10% Top of the Funnel (ToFu) No Need Zone (NNZ) Middle of the Funnel (MoFu) Bottom of the Funnel (BoFu) Content Audit: Content Creation Strategy
  • 13. 2022 thedigitalfellow. All rights reserved 13 Copyright C Each of these stages is marked by a distinct stage in the buying journey: Top of the Funnel (ToFu) Awareness Stage Bottom of the Funnel (BoFu) Decision Stage Middle of the Funnel (MoFu) Consideration Stage Content Audit: Content Creation Strategy The content that a brand develops must be according to the funnel. In addition to these 3 stages, a brand must also develop content for another stage before Awareness Stage: The No Need Zone. The funnel principle and metaphor says: the more you help your buyers, the faster you nudge them towards their buying decision.
  • 14. 2022 thedigitalfellow. All rights reserved 14 Copyright C Content Audit: Content Creation Strategy In short, develop smart content to address buyers needs. Jewellery Brands 19% 19% 62% Top of the Funnel (ToFu) Middle of the Funnel (MoFu) Bottom of the Funnel (BoFu) Please note: Though ToFu content is 19% of the Total, it does not follow the Buyers Journey (as explained before). Hence, more than 100 blogs are unable to connect with the target audience Blogs, and content in general, must follow the sales funnel: top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu). When content does not follow the funnel approach, it loses its intentionality & relevance - which is not good from the point of view of content marketing.
  • 15. C. Content Distribution Audit Report Benchmark: 80% Out of 100% 17 AUDIT CONTENT Industry Score: 17%
  • 16. 2022 thedigitalfellow. All rights reserved 16 Copyright C Content Audit: Content Distribution Audit Report The parameters involved in content distribution determine the success of content strategy. If the content is not distributed as per the users needs and not made available where the users are, it will not come up on the search engines, and it will not be shared by the community either. If you investing in content, you must distribute it wisely too. Parameters Considered No Need Stage Awareness Stage Consideration Stage Decision Stage CONTENT OBJECTIVE STAGES Information Today's Education News The industry benchmark is very low. Few or none of the above parameters are followed.
  • 17. Industry Score: 53% Benchmark: 80% DIGITAL ASSETS AUDIT A. Website Home page Out of 100% 53
  • 18. Digital Assets Audit: Website Home page 2022 thedigitalfellow. All rights reserved 18 Copyright C The home page of a website is responsible for driving traf鍖c to all its pages. From the logo to the footer, everything matters. Users make up their minds about continuing to browse the website within the 鍖rst 2 seconds of loading! If your home page does not stick to parameters and best practices of content, you will not bene鍖t from having the website at all! Parameters Considered Logo Placement Text in Logo (Readability) Header Video Headline Product offering Brand USP Clientele & Testimonials Rule of Golden Circle followed Fat Footer with Site Map Correct Privacy Policy
  • 19. Digital Assets Audit: Website Home page 2022 thedigitalfellow. All rights reserved 19 Copyright C Parameters Considered (Contd...) Correct Terms of Use Social Proof placement Proper Colour Scheme Proper Alignment Consistent Font Family Optimum White Space Proper placement of Images Navigation Menu Personalised Content
  • 20. DIGITAL ASSETS AUDIT B. Social Media Audit Report Industry Score: 47% Benchmark: 80% Out of 100% 47
  • 21. Digital Assets Audit: Social Media Audit Report 2022 thedigitalfellow. All rights reserved 21 Copyright C Social media is your best friend if you know how to build a community and engage with its members. A low score on social media presence is an indication that a brand does not bother with the community at all. Disregarding communities is like disregarding existing and potential customers. Social Media Considered Facebook Twitter Instagram LinkedIn YouTube
  • 22. SEO Industry Score: 26% Benchmark: 80% Out of 100% 26 AUDIT REPORT
  • 23. SEO Audit Report 2022 thedigitalfellow. All rights reserved 23 Copyright C Search engines want to help you by letting you help users and buyers. An organized home page and an organized website, with the right blogging practices will increase your chances of appearing in organic search results. Not just that, you would also end up saving a lot of money on search engine ads too! Cooperate with the search engine crawlers if you really want to show up in the millions of questions people search online everyday! Broken Links Absent Schema Page Speed Optimization Desktop Speed Mobile Speed Mobile Friendly Sitemap.XML/HTML Sitemap SEO TECHNICAL AUDIT
  • 24. SEO Audit Report SEO TECHNICAL AUDIT URL Optimization Keyword in URL Keyword in Title Keyword in Meta Description Meta Keyword H1 Tag Keywords In H1 H2 Tag Keywords in H2 Alt Text 2022 thedigitalfellow. All rights reserved 24 Copyright C
  • 25. GET IN TOUCH WITH US TODAY: The 11 brands considered here fall into the top category. Surely, they had the best of the agencies working for them. Yet, a basic examination reveals that they have been investing into wrong agencies. We do not know what further problems will open up once we sit with these for a formal brand audit. So how have you been choosing your digital marketing agency? 2022 thedigitalfellow. All rights reserved 25 Copyright C If you are a Jewellry Industry brand we have examined here and want to know your speci鍖c score If you are into a different business and want to avoid investing in wrong digital agencies If you are a Jewellry Industry brand interested in working with us
  • 26. Unless otherwise stated, the E-book is our proprietary property and all text, design, infograph, images, and graphics in this E-book (collectively, the Content) and the trademark, service mark and logo contained therein (the Marks) are owned or controlled by us or licensed to us, and are protected by Copyright and trademark laws of India. Any unauthorised usage of any content of this E-book shall be liable to legal actions. Copyright Disclaimer: 2022 thedigitalfellow. All rights reserved 26 Copyright C For the sake of con鍖dentiality and safety of the reputation of the various brands studied during the preparation of this Industry Report, we choose not to disclose the brand names. We shall never publish/ share any competitors or brands data used for this report. The purpose is to make readers/ brand custodians aware of the best practices that are not being followed by industry leaders in the country. This report does not hold/expect any commercial value. Con鍖dentiality Disclaimer:
  • 27. Connect with our Experts To get audit score for your brand +91 99676 30329 contact@thedigitalfellow.com