Cybage is a product engineering and IT services company with over 4000 employees across North America, Europe, Middle East, and Asia Pacific. It is recognized as the 8th best employer in the IT industry worldwide. Cybage focuses on developing solutions for media, travel, retail, healthcare, legal and telecom domains. It has strong human resources and quality standards but also faces threats from increasing global competition and changing technology landscapes. The presentation evaluates Cybage's strengths, weaknesses, opportunities and threats to identify areas of focus such as transactional and cloud-based solutions.