Cycle California Presentation 2012
0 likes294 views
The document discusses Jeff Conlon, owner and CEO of IMA Interactive. It provides background on Conlon and his experience with cycling, film, and working in marketing before and after the rise of YouTube. The document then discusses IMA Interactive's current work in social media marketing and event promotion. It emphasizes focusing social media efforts on Facebook, giving value to fans through free content, engaging in two-way conversations rather than one-way marketing, and maintaining a consistent posting schedule to keep communities active.
Cycle California Presentation 2012
- 1. Who: Jeff Conlon What: Owner/CEO of IMA Interactive Wednesday, January 11, 12 1
- 3. Background - Cycling Wednesday, January 11, 12 3
- 4. Background - Film Wednesday, January 11, 12 4
- 5. Background - Pre YouTube Wednesday, January 11, 12 5
- 6. Background - Post YouTube Wednesday, January 11, 12 6
- 7. IMA Interactive Today Wednesday, January 11, 12 7
- 8. What do we DO? Wednesday, January 11, 12 8
- 9. Social Media - Part One No One Knows Anything Wednesday, January 11, 12 9
- 10. No One Knows Anything Wednesday, January 11, 12 10
- 11. No One Knows Anything 2004: Facebook founded 2007: Facebook starts selling ads 2008: Facebook Business Pages are updated Were all still learning how this works Wednesday, January 11, 12 11
- 12. Dont believe the Hype How many of us on Facebook? How many of us on Twitter? How many of us on Google +? Wednesday, January 11, 12 12
- 13. Dont believe the Hype - Over 800 Million Users - Over 200 Million Users - Over 60 Million Users Wednesday, January 11, 12 13
- 14. Believe the Numbers - Over 800 Million Users - Over 200 Million Users - Over 60 Million Users - Estimated 500 Million Active Users - Estimated 50 Million Active Users - Estimated Active Users? Who knows. Wednesday, January 11, 12 14
- 15. Believe the Numbers Facebook dominates active time on site Facebook users spend an average of seven hours, 46 minutes per month on the site, more than twice the time spent on any other social network Focus your efforts on Facebook Wednesday, January 11, 12 15
- 16. Social Media - Part Two Its Not Marketing Wednesday, January 11, 12 16
- 17. Create a Conversation Wednesday, January 11, 12 17
- 18. Give Freely Wednesday, January 11, 12 18
- 19. Give Freely Wednesday, January 11, 12 19
- 20. Give Up Control Wednesday, January 11, 12 20
- 21. Give Up Control Start the conversation Engage your users by giving things away Be careful but give up control of the conversation and encourage dialogue Wednesday, January 11, 12 21
- 22. Social Media - Part Three Its Forever Wednesday, January 11, 12 22
- 23. Keep on Posting In order to grow your fan base on Facebook youll need to post at least every other day Wednesday, January 11, 12 23
- 24. Keep on Posting In order to grow your fan base on Twitter youll need to post at least two posts per hour Wednesday, January 11, 12 24
- 25. Avoid a Ghostown Wednesday, January 11, 12 25
- 26. What to Take Away Keep the content flowing Assign someone to manage your social platforms or hire a consultant Focus most of your efforts on Facebook (for now) Facebook fans like free stuff. Be creative and grow your community Once you have fans, keep the conversation going. Share photos of events, encourage participants to share stories, make it personal Dont attempt to control what is said online. Be transparent, accountable and honest Leverage an active social community to grow your events and have more fun Wednesday, January 11, 12 26