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Czech tops flops

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The document compares the performance of two Czech reality shows - Lady Boss, featuring a celebrity businesswoman, and Boss in White, featuring a famous chef. Lady Boss had a larger marketing campaign off-air but lower viewership, averaging a 11.83% share of people over 15, while Boss in White averaged a higher 23.84% share despite a smaller off-air campaign. Both shows aimed to replicate the successful formats of Western reality shows like The Apprentice and Kitchen Nightmares.

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Tops & Flops Czech Republic
Lady or gentleman?
Originals
Lady Boss ¨C ?¨¦fka searching The Apprentice The Apprentice licence ?federal¡° reality super prime time reality show Lady Boss ¨C Nora Mojseyova ¨C well known Slovak celeb businesswoman Extremelly succesfull casting ¨C 8000 people applied in 5 days Massive launch campaign ¨C OAP, off-air, web, PR, FB¡­
Czech tops flops
Lady Boss Campaign summary Off-air: total BU 4,85 mio CZK (185k EUR) print, radio, internet On-air: 1200,82 GRPs A15+ reach 3+ 67%
Boss in white ¨C Ano, ?¨¦fe! Living in Kitchen Nightmares Kitchen Nightmares Licence The Boss ¨C Zdenek Pohlreich ¨C well known Czech chef, running 3 restaurants (Prague, Geneve) Recently broadcasting 4th season (but figures from launch) Massive launch campaign ¨C OAP, off-air, web, PR, FB¡­
Czech tops flops
Boss in white ¨C Ano, ?¨¦fe! Campaign summary Off-air: total BU 6,1 mio CZK (234k EUR) print, radio, internet On-air: 485,86 GRPs A15+ reach 3+ 36,5%
Results Lady Boss: 0:1 Yes, chef! Airtime Airtime Sun 8pm Thu 9pm 1st episode 1st episode Share 15+ 14,92 % Share 15+ 24,72 % Average per season Average per season Share 15+ 11,83 % Share 15+ 23,84 %

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Czech tops flops

  • 4. Lady Boss ¨C ?¨¦fka searching The Apprentice The Apprentice licence ?federal¡° reality super prime time reality show Lady Boss ¨C Nora Mojseyova ¨C well known Slovak celeb businesswoman Extremelly succesfull casting ¨C 8000 people applied in 5 days Massive launch campaign ¨C OAP, off-air, web, PR, FB¡­
  • 6. Lady Boss Campaign summary Off-air: total BU 4,85 mio CZK (185k EUR) print, radio, internet On-air: 1200,82 GRPs A15+ reach 3+ 67%
  • 7. Boss in white ¨C Ano, ?¨¦fe! Living in Kitchen Nightmares Kitchen Nightmares Licence The Boss ¨C Zdenek Pohlreich ¨C well known Czech chef, running 3 restaurants (Prague, Geneve) Recently broadcasting 4th season (but figures from launch) Massive launch campaign ¨C OAP, off-air, web, PR, FB¡­
  • 9. Boss in white ¨C Ano, ?¨¦fe! Campaign summary Off-air: total BU 6,1 mio CZK (234k EUR) print, radio, internet On-air: 485,86 GRPs A15+ reach 3+ 36,5%
  • 10. Results Lady Boss: 0:1 Yes, chef! Airtime Airtime Sun 8pm Thu 9pm 1st episode 1st episode Share 15+ 14,92 % Share 15+ 24,72 % Average per season Average per season Share 15+ 11,83 % Share 15+ 23,84 %