D marts d2-s1-tarek-nabil-vodafone-road map to success on social media
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Tarek Nabil presented on Vodafone Egypt's social media experience. He discussed how Vodafone Egypt uses social media to care for, communicate with, and engage over 4 million fans across platforms like Facebook, Twitter, YouTube, and Google+. He emphasized that social media is about interacting with people as a community rather than just promoting products and services. Vodafone Egypt hosts live streams, contests, campaigns, and shares content about customers' lives and interests to foster engagement.
D marts d2-s1-tarek-nabil-vodafone-road map to success on social media
- 1. Social media Experience Tarek Nabil Vodafone Egypt September 2012 Digital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 2012
- 2. Background Online Director, Vodafone Egypt Technology Director Commercial Director MBA Maastricht Engineering - Ain Shams 1
- 3. VF global & local market insights 2
- 4. VF global & local market insights VF Global VF Global Social VF Egypt Social VF EG Insights Media Insights Media Insights market Insights 1st Mobile call Facebook : Facebook : 1985 Started in 1998 +25.8 mil fans + 1.8 mil fans 1st SMS sent Serving 38 Mil Twitter : Twitter : 1992 customers + 724,600 + 140, 000 Followers Followers Serving more Pioneer in than 400 million launching SMS, Google + : Google + - customer around pre-paid system & +306,000 followers +130,000 followers the world data in Egypt You Tube : +90 You Tube - +4 Launched Million Viewers Million Viewers GPRS - 2003 Launched Blackberry - 2004 3
- 5. Being social is all about the people & the society Egyptians are very social Two way interaction with fans Word of mouth at scale No right or wrong, it is not math 4
- 6. Hence we must care, communicate & engage with our community Care Communicate Nov: Engage +4M 5
- 7. We Care: Handle 90 % of customers inquires in minutes Resolve 90 % of the complaints in hours +4M 6
- 8. We Care: 7
- 9. We Communicate: Use various ways to communicate with your fans +4M 8
- 10. We Communicate: Live Streaming Contest Android game 9
- 11. We Communicate: Digital Reach Campaigns Ramadan Reach: + 9 Mil. You Tube views: 1.250 Mil Reach: + 8 Mil. Fakka You Tube views: 106K 10
- 12. We Engage: Engage in Sports +4M 11
- 13. We Engage: Our fans were too excited & wanted to volunteer for this cause Illiteracy eradication CSR +4M 12
- 14. We Engage: Life & Seasonal occasions +4M 13
- 15. We Engage: Life & Seasonal occasions +4M 14
- 16. Social media is about People so.... Be customer obsessed and serve them across all Channels. Its not about communicating your products or services, its about talking with people about your products & services. Turn your page/account to a Community, have your community participate, select & create their own activities. Talk with your community about events and topics that matter to them Share good & difficult situations/moment with your community 15
- 17. Thank You