D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future
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The document outlines Nokia's social media marketing campaign for its Asha smartphone range. It discusses setting campaign objectives to build awareness and sales, especially among youth. The campaign included a video challenge on Facebook to engage users and drive conversations. Metrics like video views, submissions, and online searches for Nokia Asha increased during the campaign period. The document also provides best practices for social media presences, such as encouraging participation, inspiring communities, educating users, and building relationships.
D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future
- 1. 1 息 2012 Nokia 9/13/2012
- 2. 2 息 2012 Nokia 9/13/2012
- 3. Purpose of Social Presences: Presences exist to add value to the community This means being proactive This means being reactive Engage Inspire Building Nurturing Educate relationships advocacy 3 息 2012 Nokia 9/13/2012
- 4. Plan Campaigns and Content and set Objectives If you fail to planyou plan to fail! 4 息 2012 Nokia 9/13/2012
- 5. Content Calendar 5 息 2012 Nokia 9/13/2012
- 6. 6 息 2012 Nokia 9/13/2012
- 7. Meet the QWERTY Man! 7 息 2012 Nokia 9/13/2012
- 8. Campaign Objectives Build Awareness & Sales on Nokia Asha Range Appeal to Youth and excite them Encourage the conversation around Asha on the Facebook community Campaign Metrics Number of submissions received & Sales Talking about this Total video views and cost per video views Cost per engagement & Conversion rate 8 息 2012 Nokia 9/13/2012
- 9. Roll out plan Teaser Video Amplify through media Announce and Excite Audience Sustain 9 息 2012 Nokia 9/13/2012
- 10. Send your Challenge 10 息 2012 Nokia 9/13/2012
- 11. See the Ads Watch the Challenges 11 息 2012 Nokia 9/13/2012
- 12. See other fans challenges 12 息 2012 Nokia 9/13/2012
- 13. Connecting with Consumers 13 息 2012 Nokia 9/13/2012
- 14. Youtube results: 14 息 2012 Nokia 9/13/2012
- 15. Facebook results: 15 息 2012 Nokia 9/13/2012
- 16. Increase of search over time Nokia Asha 303 searches on Google QWERTY Campaign Launch 16 息 2012 Nokia 9/13/2012 Google Insights for search
- 17. NFC Live Stream 3D Mapping Event! OBJECTIVE: Amplify Nokias 3D event OVERVIEW: An invitation to the entire community on Facebook & Twitter to come along to the first NFC 3D projection event in Egypt or view via live stream. A week before the launch we began the count down to the event. Those who missed the live stream , were able to watch the video on the tab. 17 息 2012 Nokia 9/13/2012
- 18. NFC Live Steam Results: 18 息 2012 Nokia 9/13/2012
- 19. 19 息 2012 Nokia 9/13/2012
- 20. 20 息 2012 Nokia 9/13/2012
- 21. Engage Encourage Participation.. And Reward it! 21 息 2012 Nokia 9/13/2012
- 22. Inspire Bring out the best in your community. 22 息 2012 Nokia 9/13/2012
- 23. Educate Always add value to your community 23 息 2012 Nokia 9/13/2012
- 24. Build Relationships & Advocacy Know your fans and encourage them to be part of a community. 24 息 2012 Nokia 9/13/2012
- 25. Thank you 25 息 2012 Nokia 9/13/2012
- 26. But wait.. 26 息 2012 Nokia 9/13/2012
- 27. There is still more 27 息 2012 Nokia 9/13/2012
- 28. Augmented RealityReality Definition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data 28 息 2012 Nokia 9/13/2012
- 29. Check us out on: Facebook.com/NokiaEgypt Youtube.com/NokiaEgypt Twitter.com/NokiaEgypt Omar Rostom Consumer Engagement Manager - North Africa omar.rostom@nokia.com @omarrostom omarrostom.wordpress.com 29 息 2012 Nokia 9/13/2012