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? Fieke Sluijs
Design Thinking
Workshop 1
Fieke Sluijs | Sep 15, 2022
Today
Intro
What is design thinking?
Getting started with your project
Check-in
What do you expect from today?
HOW ARE YOU?
Who the * is Fieke Sluijs?
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Clients
I used to design visual identities
Now I design Learning Experiences
What do you design?
Write down 3
things you design
Evolution of design
product service experience transformation
Design for Action (Brown & Martin, 2015)
Design for Change
Design for Change
Everyone can be a designer
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Learn to think like a designer
It’s a mindset
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Think ‘outside the box’
Connect all the dots with
4 straight lines without
lifting your pen.
2 min
What is
Design Thinking?
“ Design thinking is
solving problems
like a designer.
Roger Martin
Martin, R.L. (2009), Design of Business: Why design thinking is the next competitive advantage. Harvard Business Press
“
A methodology and a mindset to
routinely innovate in a way that’s
meaningful to the people that
you’re trying to serve.
David Kelley
IDEO (2018), David Kelley on the 8 Design Abilities of Creative Problem Solvers. ideou.com (Podcast)
Analysis
Design
Decision making
Focus on choosing
Focus on solutions
Focus on
problems
Stompff, G. (2018), Design thinking. Radicaal veranderen in kleine stappen. Boom
Analysis: Focus on knowledge of the problem
Decision making: Focus on choosing the best option
Design: Focus on creating solutions
Design: creative problem solving
Parc de la distance Studio Precht
Urban Sun Studio Roosgaarde
3 types of reasoning in problem solving
Difficult, complicated, complex problems
Child labour & slavery
Analysis doesn’t create enough good options
If more knowledge isn’t the answer…
If politics aren’t the solution…
Than we need an other mindset!
Daan Roosgaarde | Smog Free Tower
Daan Roosgaarde | Smart Highway
Use all 3 in complex problem solving
Analysis
Design
Decision
making
Characteristics of the
Design Thinking Process
The Design Thinking process is messy
Design Council UK
Jeanne Liedtka IDEO
Stanford d.School
1. Diverge & Converge
2. Iterative process
Engineering
Tech centered
Design thinking
Human centered
Ocean Cleanup is engineering
3. Human Centered Design
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Michigan State University
User centered
4. Prototype to learn
5. Co-creation / Co-design
6. Holistic Perspective
6. Holistic Perspective
Characteristics Design Thinking Process
1. Continuous succession of diverging & converging
2. Iteratief process
3. Human centered / User centered
4. Prototypen to learn
5. Co-creatie / Co-design
6. Holistisch perspectief
57
WHAT GOING
ON HERE?
Empathie
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
The methodology
Design Thinking Model d.School Stanford
The Design Thinking Process
Iterative process
How it feels
MESSY & CHAOTIC
What is Design Thinking?
1. a process to (dis)solve complex problems
2. a methodology and toolset to innovate
3. but most of all: a mindset
Characteristics of the
Design Thinking Mindset
What identifies the design thinkers mindset?
een methode
een verzameling tools
maar vooral:
een mindset!
Wat is design
thinking?
The Design Thinking Mindset
DO YOU HAVE
THE MINDSET?
1. Creative thinking
2. Curious
3. Empathic
4. Thinking in possibilities
5. Not afraid of taking risks
and more…
Dosi, C., F. Rosati & M. Vignoli (2018). Measuring the design thinking mindset. International Design Conference
DT Minset Self-Assessment
Self-Assessment
Design Thinking Mindset
1. I am comfortable with ambiguity.
2. I embrace risk.
3. I approach things in a human centered way.
4. I am empathic.
5. I tend to focus on process instead of results.
6. I try to see problems from a holistic perspective.
Name:
Date:
5 min
Dosi, C., F. Rosati & M. Vignoli (2018). Measuring the design thinking mindset. International Design Conference
Getting started
with your project
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Week 1: Start exploring
Meeting with stakeholder(s)
Ask a lot of questions
Find out about the context of the challenge
Find out about the scope of the challenge
Find out who is involved
Who are you designing for (target audience)?
What to do this week
1. Design brief
2.Stakeholder map
3.Context map
Da Vinci Toolkit
74
Empathize tools
Da Vinci Project Design Thinking Workshop 1: Introduction.pdf
Check out
WHAT DO YOU THINK?
Did we meet your expectations?

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Da Vinci Project Design Thinking Workshop 1: Introduction.pdf