Dabur
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This document discusses Dabur India Limited, an Ayurvedic and natural healthcare company based in India. It provides information on Dabur's business structure, which includes its domestic and international operations. Some key facts presented include that Dabur started in the 1940s and produces the largest selling branded Chyawanprash in India, which commands over 65% of market share in that category. Cricket star M.S. Dhoni endorses the Chyawanprash brand to promote its natural ingredients and benefits for immunity and strength.
Dabur
- 2. THANK YOU…….. PRESENTED BY SAHIL MUKHIA.
- 3. BUSINESS STRUCTURE Domestic Business (69.7%) Dabur India limited Consumer Care (56%) Others (2.7%) Retail (0.8%) Foods (10.15%) Dabur International (17.5%) International Business (30.3%) Hobi Group (2.6%) Namaste Labs. LLC (10.3%)
- 4. STATUS • Started in the 1940's, • The Ayurvedic formula • Largest selling branded Chyawanprash in India, • Today’s best known Chyawanprash with unvarying quality, • Commanding over 65% of Chyawanprash sales.
- 6. Why Dhoni ??? World champion Strong and Smart Success ability Leader in ayurvedic health supplement immunity and strength natural ingredients, to boost immunity.
- 8. TARGET GROUP
- 10. SOLID FACTS • Largest chawanprash brand in India, • Contributes around 150 crore, • Above 65% market share.
- 11. ADD
- 12. 5 flagship brands with distinct brand identities…. Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.