1. DAFTAR ISI
Halaman
HALAMAN JUDUL .................................................................................. i
HALAMAN PERSETUJUAN ................................................................... ii
HALAMAN PENGESAHAN .................................................................... iii
MOTTO ...................................................................................................... iv
HALAMAN PERSEMBAHAN ................................................................. v
PERNYATAAN KEASLIAN KARYA ..................................................... vi
ABSTRAK ................................................................................................. vii
ABSTRACK ............................................................................................... ix
KATA PENGANTAR ................................................................................ x
DAFTAR ISI .............................................................................................. xii
DAFTAR TABEL ..................................................................................... xvi
DAFTAR BAGAN ..................................................................................... xvi
DAFTAR SINGKATAN ............................................................................ xvii
DAFTAR LAMPIRAN .............................................................................. xviii
BAB I PENDAHULUAN
1.1 Latar Belakang Masalah ......................................................... 1
1.2 Rumusan Masalah .................................................................. 2
1.3 Tujuan Penelitian .................................................................... 5
xii
2. 1.4 Manfaat Penelitian .................................................................. 5
1.5 Ruang Lingkup Penelitian ....................................................... 6
1.6 Batasan Istilah ......................................................................... 6
1.7 Sistematika Penyajian .............................................................. 8
BAB II LANDASAN TEORI ................................................................... 10
2.1 Penelitian Terdahulu ................................................................ 10
2.2 Kedwibahasaan ........................................................................ 12
2.3 Interferensi .............................................................................. 14
2.4 Campur Kode .......................................................................... 15
2.5 Faktor Penyebab Terjadinya Campur Kode ............................ 17
2.6 Perbedaan Interferensi Dan Campur Kode ............................. 19
2.7 Jenis-Jenis Campur Kode Berdasarkan asal Bahasa ................ 20
2.8 Jenis-Jenis Campur Kode Berdasarkan Satuan Lingual .......... 21
1.8.1 Penyusupan kata ......................................................... 22
1.8.2 Penyusupan Frasa ...................................................... 25
1.8.3 Penyusupan Klausa ..................................................... 26
1.8.4 Penyusupan Baster ...................................................... 28
1.8.5 Penyusupan Idiom Atau Ungkapan ............................ 29
2.9 Iklan ........................................................................................ 29
9.9.1 Prinsip-Prinsip Iklan ................................................... 30
9.9.2 Jenis-Jenis Iklan Berdasarkan Media Yang
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3. Digunakan ................................................................... 31
9.9.2.1 Iklan Media Cetak ............................................. 32
9.9.2.2 Iklan Media Elektronik ...................................... 34
2.10Etimologi ................................................................................. 35
2.11Majalah Hai ............................................................................. 36
2.12Kerangka Berpikir ................................................................... 37
BAB III METODOLOGI PENELITIAN
3.1 Jenis Penelitian ........................................................................ 40
3.2 Sumber Data Dan data Penelitian ............................................ 41
3.3 Instrumen Penelitian ............................................................... 41
3.4 Teknik Pengumpulan Data ...................................................... 41
3.5 Teknik Analisis Data ............................................................... 42
3.6 Triangulasi ............................................................................... 44
BAB IV Hasil Penelitian Dan Pembahasaan
4.1 Deskripsi Data .......................................................................... 46
4.2 Analisis Data ............................................................................49
4.2.1 Jenis Campur Kode Berdasarkan asal Bahasa ............. 49
4.2.1.1 Campur Kode Ke Dalam .................................... 49
4.2.1.2 Campur Kode Ke luar ........................................ 53
4.2.2Jenis Campur Kode Berdasarkan satuan Lingual ........ 56
xiv
4. 4.2.2.1 Penyusupan Kata ................................................ 56
4.2.2.2 Penyusupan Frasa .............................................. 64
4.2.2.3 Penyusupan Klausa ............................................ 65
4.3 Pembahasan Hasil Penelitian ................................................... 67
4.3.1 Berdasarkan Asala Bahasa .......................................... 68
4.3.2 Berdasarkan satuan Lingual ........................................ 70
4.3.3 Kutipan Pembahasan Triangulasi ................................ 72
BAB V KESIMPULAN ............................................................................ 74
5.1 Kesimpulan .............................................................................. 74
5.2 Implikasi .................................................................................. 75
5.3 Saran .........................................................................................77
DAFTAR PUSTAKA ................................................................................. 78
LAMPIRAN
xv
