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Content Management

DiggyDigital
DiggyDigital

The document discusses the six pillars of content marketing: 1. Context - Provides branding and message relevance by drawing prospects in and engaging them. 2. Channel - Distributes messages through one-to-many, many-to-many, and one-to-one channels. 3. Connections - Creates bait to attract readers across platforms, shares content across platforms to build relationships, and allows sharing of content. 4. Quality - Content should be accurate, in-depth, and well-written. 5. Visibility - Readers should easily be able to find the content. 6. Relevance - Content should be relevant to buyer personas.

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Presented By Mustahid Ali Puneet Amin Digvijay Singh Yadav
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THE EVOLUTION OF CONTENT MARKETING
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6 PILLARS OF CONTENT MARKETING 1. CONTEXT: Provides the basis for branding and message relevance. It draws prospects in and engages them 1.Integrates elements of an organization's brand 2.Creates backdrop for conveying your offering's story. 3.Supplies the place where content appears. 2. Channel: Distributes messages One-to-many, Many-to-many, One-to-one..
3. CONNECTIONS: 1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER PLATFORMS. 2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS. 3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR SHARE INFORMATION. 4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND COMMUNICATIONS. 4. QUALITY: 1. Accurate 2. In Depth 3. Well Written 6 PILLARS OF CONTENT MARKETING 3. CONNECTIONS: 1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER PLATFORMS. 2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS. 3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR SHARE INFORMATION. 4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND COMMUNICATIONS.
5. VISSIBILITY: 6. RELEVANCE Readers should be able to find your content easily. 6 PILLARS OF CONTENT MARKETING
1. BASED ON AVERAGE ORDER VALUE, WHICH SOURCE OF TRAFFIC IS MORE PROFITABLE: 2. A BRAND'S CONTENT SHOULDN'T ALWAYS BE RELEVANT TO ITS BUYER PERSONAS. 3. WHEN IS THE BEST TIME OF DAY (OR NIGHT) TO SEND AN EMAIL TO YOUR LIST, TO GET THE BEST RESPONSE? 4. NAME THREE PILLARS OF ONLINE CONTENT MARKETING? 5. KEYWORD RESEARCH TOOLS ALLOW YOU TO SEE WHAT PEOPLE ARE ACTUALLY SEARCHING FOR ON THE WEB. QUICK QUIZ search social True False None True False Context Channel Connections Relevance
Content Management

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