A 3 sentence summary of the document:
The document discusses how some people are attracted to the idea of being a matador but may not be prepared for the reality of facing an angry bull. It also mentions different aspects of an effective real estate selling process, such as having no listed price to generate interest, using print and web marketing to reach all potential buyers, setting a deadline for buyers to make offers, keeping buyers engaged, preparing sellers to sell, and creating competitive bidding situations. The document hints that this describes an auction-style selling process but does not state it directly.
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Dane Atherton - Brisbane Real Estate Gym, Mar2014
1. “Some people say they want to be a
matador until they jump in the ring and
have to deal with the reality of a 2 tonne
angry bull trying to kill them, only to
realise they really actually fell in love with
the idea of wearing tight pants and having
people cheer for them."
15. What is ‘good selling’ process?
• Pricing Strategy – ‘No Price’ Marketing
• Marketing - 100% of the buyers – Print & Web
• A date to force the buyers to act
• A mechanism to keep the buyers interested
• A plan to have your seller ready to sell
• An event to have the buyers in competition
• Can anyone guess what process this is???????