Daniel Russell's DC Marketing Tech Talks presentation
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Many companies (especially DC-based orgs) are still heavily reliant on antiquated methods of market research. While some value can still be gained from paper surveys, this presentation explains how new technologies allow for unprecedented access into consumer behavior. The presentation draws from two case studies: (1) Cabella's captures feedback at almost every digital interaction and (2) Whirlpool uses market research to inform advertising, marketing and product design. The presentation was given by Daniel Russell (the Digital Marketing Manager at Go Fish Digital) during the DC Marketing Tech Talks event in May 2016.
Daniel Russell's DC Marketing Tech Talks presentation
- 1. Turning on the Lights with Market Research May 2nd 2016
- 2. About Me Daniel Russell Marketing Manager at Go Fish Digital daniel.russell@gofishdigital.com @dnlRussell GoFishDigital.com
- 4. Surveys
- 7. What do I like about Qualtrics?
- 10. Survey Logic
- 11. What don’t I like about Qualtrics?
- 13. Interface
- 14. Refresh?
- 16. Case Study #1
- 19. Product Development Surveying Click on the part of the fridge where you store milk at home.
- 20. Case Study #2
- 22. Receipt Surveys
- 23. Case Study #3
- 25. Surveying!
- 27. Whirlpool • Increase in survey response rates and actionable visual response data Cabela’s • Post-purchase data for in-store products Invitation Homes Results
- 28. Alternatives