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DESIGNING FOR PEOPLE NOT FOR SYSTEMS. To be successful brands and services have to create lasting impressions as a result of continual, positive moments of interaction. These experiences influence satisfaction, build loyalty and create emotional attachment. DIFR works with clients to define, and create moments of interaction that are essential for brands to thrive, today and tomorrow. MAKING THE COMPLEX SIMPLE FOR THE USER. The world is getting more and more complex by the day. The speed of information, the number of choices, and the constant evolution of technology can be overwhelming. Simplifying things can be very difficult, but it is almost always absolutely essential. DIFR strives for simplicity to create competitive advantage for clients to achieve better results. SCREEN AGNOSTIC WITH THE NEEDS OF THE USER AT HEART. People expect a coherent experience, however they connect or interact. They engage through an ever increasing array of touchpoints. Managing these expectations and interactions requires deep customer understanding of the relationship that they need or want. DIFR creates experiences that make sense for people across touchpoints, devices, and platforms. DESIGNING CONNECTED EXPERIENCES WITH SOUL. Mobile behaviours and user expectations for an engaging digital experience are changing. People desire a more intuitive and meaningful interaction from both brands and the services they provide. DIFR creates deep, immersive experiences with an absolute focus on design and the best use of technology. We are DARE TO DIFR the User experience & product design agency.Read less