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Darfur for un

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Jeremy Littau
Jeremy Littau

1. Twitter allows users to post 140-character messages called tweets via mobile devices or the web and aggregates them into a main feed for users to follow. 2. Users can choose to follow other users to create a live updated feed of selected tweets. 3. The DarfurConflict Twitter account, run by 5-8 students, tweets key information and news about Darfur, builds a follower network, and has grown from 1,338 to nearly 1,350 followers in 18 months reaching international government officials and journalists.

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Twitter essentialsUsers contribute 140-character messages known as tweets via Web or mobile device.Twitter aggregates all user messages into a main feedUsers can choose to follow one another, thus creating a live updated feed of select tweets.It is a social network of sharing our lives and our information, built on weak ties
Three basic functions of TwitterContribute (tweet)Amplify (retweet): Take a message from someone you follow and broadcast it out to your followersConverse (reply): You can reply to a users tweet in a message that is public, but generally only seen by that user.
Why Twitter?It is open to allMedium is ideal for scanningTwitter functions on culture of sharing information and linksSize is less of a factor. Even if my follower number is small, you can reach many if your followers retweet you
@DarfurConflictA team of 5-8 students operating on a schedule.Two of them per day posting 140-character tweets from the DarfurConflict accountMessages repurpose items about Darfur in the news, distilling key info and providing linkWork done to build network of followersFollowing people tweeting about DarfurThanking new followers
Darfur for un
Mass reach: RetweetsPosting messages to followers is good, but real value lies in retweets because it gets beyond the first level of your followers.Value: Message moves beyond your followers, is exposed to your followers network.Wider exposure of messageLeads to more followers (they join your network)
Initial effort
Initial followers
Power of networksReach: > 2mReach: 174,832Darfur ConflictReach: 1338
More reach: hashtagsHashtags are single words or phrases preceded by a # sign.Hashtags become links, a conversation filterOur students use #Darfur, #Sudan and others
Darfur for un
A hub and a spokeFollowerFollowerFollowerFollowerFollowerFollowerFollower
BenefitsFrom 0 to almost 1350 followers in 18 monthsLehigh has joined an important conversationAbout 3-4 tweets per dayAbout half of the accounts tweets are being retweeted, meaning a much larger audienceFollowers includeInternational government officialsU.S. government officialsActivist networks concerned about DarfurJournalists (CNN National Security, NYT, e.g.)
Lessons from @DarfurConflictLarge follower counts less valuable than having the right followersInfluence on Twitter is the result of both listening and sharingRetweetsare a way to gauge value, what is resonating with your followers.The reach of six students half a world away can be enormous and keep news in faraway places on the public consciousness.

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Darfur for un

  • 1. Twitter essentialsUsers contribute 140-character messages known as tweets via Web or mobile device.Twitter aggregates all user messages into a main feedUsers can choose to follow one another, thus creating a live updated feed of select tweets.It is a social network of sharing our lives and our information, built on weak ties
  • 2. Three basic functions of TwitterContribute (tweet)Amplify (retweet): Take a message from someone you follow and broadcast it out to your followersConverse (reply): You can reply to a users tweet in a message that is public, but generally only seen by that user.
  • 3. Why Twitter?It is open to allMedium is ideal for scanningTwitter functions on culture of sharing information and linksSize is less of a factor. Even if my follower number is small, you can reach many if your followers retweet you
  • 4. @DarfurConflictA team of 5-8 students operating on a schedule.Two of them per day posting 140-character tweets from the DarfurConflict accountMessages repurpose items about Darfur in the news, distilling key info and providing linkWork done to build network of followersFollowing people tweeting about DarfurThanking new followers
  • 6. Mass reach: RetweetsPosting messages to followers is good, but real value lies in retweets because it gets beyond the first level of your followers.Value: Message moves beyond your followers, is exposed to your followers network.Wider exposure of messageLeads to more followers (they join your network)
  • 9. Power of networksReach: > 2mReach: 174,832Darfur ConflictReach: 1338
  • 10. More reach: hashtagsHashtags are single words or phrases preceded by a # sign.Hashtags become links, a conversation filterOur students use #Darfur, #Sudan and others
  • 12. A hub and a spokeFollowerFollowerFollowerFollowerFollowerFollowerFollower
  • 13. BenefitsFrom 0 to almost 1350 followers in 18 monthsLehigh has joined an important conversationAbout 3-4 tweets per dayAbout half of the accounts tweets are being retweeted, meaning a much larger audienceFollowers includeInternational government officialsU.S. government officialsActivist networks concerned about DarfurJournalists (CNN National Security, NYT, e.g.)
  • 14. Lessons from @DarfurConflictLarge follower counts less valuable than having the right followersInfluence on Twitter is the result of both listening and sharingRetweetsare a way to gauge value, what is resonating with your followers.The reach of six students half a world away can be enormous and keep news in faraway places on the public consciousness.