Mr. Pham Ngoc Khon is a lecturer at Vietnammarcom since 2006 and Head of Consulting & Client Services at MIR Activation, a top 10 Vietnam BTL agency. He specializes in concept development, activation, events, sales promotion, and campaign development for notable clients. At Vietnammarcom, he teaches courses on event management, concept development, brand activation, sales promotion, and integrating online and offline marketing.
Baskin Robbins is a global ice cream franchise founded in 1953 in California with over 5,800 locations worldwide, including over 300 locations across 61 cities in India since opening its first Indian store in Mumbai in 1993. The document provides details about Baskin Robbins stores visited in New Delhi, their logo and visual identity, lighting and fixtures used in stores, and materials like acrylic boards and refrigerators.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friends advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friends advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
4. C畛t truy畛n
C坦 m畛t chng trai ch叩n n畉n v畛i
nh畛ng s畛 b坦 bu畛c c畛a gia 狸nh, x達
h畛i v mu畛n b湛ng ph叩t kh畛i
nh畛ng s畛i x鱈ch c畛a th畛c t畉i. Anh
chng mu畛n bay l棚n n董i nh畛ng v狸
sao nh畉y m炭a gi畛a mn 棚m.
Anh chng 畉p ph叩 s畛i x鱈ch nh動ng
nh畛ng s畛i x鱈ch v畉n bao quanh v
n鱈u k辿o khi畉n anh kh担ng th畛 tho叩t
ra v anh c畉t ti畉ng c畉u xin s畛 gi炭p
畛.
5. C畛t truy畛n
Thi棚n Th畉n
v c Qu畛
nghe ti畉ng Thi棚n Th畉n khuy棚n
c畉u c畛u 畛u anh chng h達y m畛m
bay 畉n b棚n c動畛i, l畉c quan v
anh. 畛i x畛 t畛t v畛i t畉t c畉
m畛i ng動畛i. Cu畛c
s畛ng lu担n y棚u 畛i s畉
em l畉i ni畛m vui cho
anh.
Nh動ng s畛 gi畉n d畛 v ham mu畛n v畉n k鱈ch th鱈ch chng
6. C畛t truy畛n
c Qu畛 khuy畉n kh鱈ch anh h達y th畛a m達n m畛i ham mu畛n, m畛i
th炭c 畉y, nh動 th畉 anh s畉 th畛ng tr畛, kh担ng ai c坦 th畛 c畉n tr畛 anh.
Nh動ng l動董ng t但m kh担ng cho ph辿p anh d畉m 畉p l棚n k畉 kh叩c.
Hng 棚m, anh b畛 v嘆 x辿 b畛i nh畛ng l畛i x炭i b畉y c畛a c畉 hai b棚n.
7. C畛t truy畛n
B畛ng nhi棚n, Thi棚n Th畉n g畉p c
Qu畛 v b畛 m棚 ho畉c b畛i v畉 h畉p
d畉n, ma qu叩i c畛a nng. C嘆n nng
b畛 l嘆ng t畛t v nh畛ng ngh挑a c畛
ho hi畛p c畛a Thi棚n Th畉n lm cho
xi棚u l嘆ng. Tr棚n 担i c叩nh c畛a Thi棚n Th畉n
c坦 nh畛ng v畉t l担ng en, c嘆n
tr棚n c叩nh c畛a c Qu畛 c坦
nh畛ng v畛t s叩ng l畉p l叩nh.
8. C畛t truy畛n
Trong s畛 giao h嘆a c畛a Thi棚n Th畉n c Qu畛, nh畛ng s畛i x鱈ch
tr坦i ch畉t chng trai b畉t 畉u tu畛t ra v r董i xu畛ng 畉t.
9. C畛t truy畛n
Chng trai b畉t 畉u c畉m c但y n
v c畉t l棚n ti畉ng h叩t, bay qua
nh畛ng c董n h畛ng th畛y, nh畛ng
ng畛n l畛a ch叩y r畛ng r畛c v bay
cao l棚n nh畛ng v狸 sao.
N董i 畉y, Thi棚n Th畉n c Qu畛 達
h嘆a lm m畛t v tan bi畉n trong
c但y n c畛a chng.
10. C畛t truy畛n
Rock kh担ng ch畛 l nh畛ng ti畉ng go th辿t, hoang d畉i, b畛i b畉m
m 但m nh畉c trong rock l s畛 h嘆a tr畛n c畛a t但m h畛n gi畛a ph畉n
Thi棚n Th畉n v ph畉n c Qu畛. 坦 l n董i nh畛ng c畉m x炭c 動畛c
b湛ng ch叩y theo giai i畛u, s畛 thng hoa c畛a t但m h畛n.
但y ch鱈nh l i畛u m The Dark Night V Liberty
mu畛n g畛i t畛i kh叩n gi畉.
29. KH truy畛n th担ng
Website tin t畛c, forum n畛i ti畉ng v畛 Rock vi畉t bi
tr動畛c v sau s畛 ki畛n.
M畉ng x達 h畛i : t畉o event v m畛i thnh vi棚n tham
gia. Post th担ng tin tr棚n c叩c Fanpage l畛n
>100.000 like
31. L畛ch tr狸nh truy畛n th担ng
Tr動畛c ch動董ng tr狸nh Tr動畛c 25 ngy : Tuy棚n truy畛n tr棚n c叩c forum, website
tin t畛c v畛 Rock v c叩c website tin t畛c kh叩c. Gi畛i thi畛u
tr棚n website ch鱈nh th畛c c畛a F-Event
Tr動畛c 15 ngy : treo Bandroll t畉i c叩c i畛m, 畉y m畉nh
ng tin tr棚n c叩c c担ng c畛 truy畛n th担ng v m畉ng x達
h畛i, t畉o event v m畛i g畛i tham gia.
Tr動畛c 7 ngy : Ph叩t t畛 r董i, d叩n poster t畉i c叩c qu叩n
caf辿 Rock, t畛 i畛m gi畛i tr畉, c叩c tr動畛ng H, treo
bandroll. 畉y m畉nh truy畛n th担ng tr棚n m畉ng x達 h畛i.
G畛i email th担ng b叩o.
Trong ch動董ng tr狸nh Ghi h狸nh, t動畛ng thu畉t tr棚n c叩c trang th担ng tin i畛n t畛
Sau ch動董ng tr狸nh T動畛ng thu畉t ng bi tr棚n c叩c b叩o v k棚nh truy畛n
h狸nh. Chia s畉 video tr棚n youtube
32. KH truy畛n th担ng
5 i畛u thuy畉t ph畛c qu箪 v畛 ti tr畛
ch動董ng tr狸nh
1. Ch動董ng tr狸nh c坦 畛 nh畉n bi畉t (impression) kh畛ang 7 tri畛u l動畛t xem
th担ng qua h畛 th畛ng qu畉ng b叩 c畛a ch動董ng tr狸nh
2. L 1 rockshow h嘆anh tr叩ng, quy t畛 nh畛ng 畉i di畛n xu畉t s畉c nh畉t c畛a
Rock Vi畛t hi畛n nay
3. Kh担ng khi thu畉n ch畉t. Nh畛ng ng動畛i t畛 ch畛c ch動董ng tr狸nh 畛u l c叩c
rocker v rock fan, h董n ai h畉t ch炭ng t担i hi畛u c叩ch lm cho kh叩n gi畉
c畛a m狸nh hi l嘆ng
4. Booth gi畛i thi畛u s畉n ph畉m tr畛c ti畉p 畉n 1500 kh叩n gi畉 l kh叩ch hng
m畛c ti棚u
5. The Dark Night 1, 2, 3, 4 l n畛n t畉ng h畛a h畉n nh畛ng thnh c担ng m畛i
c畛a The Dark Night 5.
33. Ti tr畛 hi畛n kim
Ti tr畛 B畉ch Kim (01)
200.000.000 VND
Ti tr畛 Vng (02)
120.000.000 VND
Ti tr畛 B畉c (04)
70.000.000 VND
Ti tr畛 畛ng
50.000.000 VND
* Ti tr畛 hi畛n kim ch動a bao g畛m VAT
34. Ti tr畛 h畉ng m畛c
Ti tr畛 h畉ng m畛c s畉n xu畉t
m thanh, 叩nh s叩ng, s但n kh畉u
Ti tr畛 畛a i畛m
畛a i畛m t畛 ch畛c show
Ti tr畛 in 畉n
C叩c 畉n ph畉m in 畉n li棚n quan 畉n
ch動董ng tr狸nh
* Ti tr畛 hi畛n kim ch動a bao g畛m VAT
35. Quy畛n l畛i nh ti tr畛
STT Quy畛n l畛i B畉ch kim Vng B畉c 畛ng
1 畉t logo tr棚n backdrop ch動董ng tr狸nh 80x80cm 60x60cm 40x40cm 20x20cm
2 畉t logo tr棚n photo backdrop NTT + t棚n CT x X X
3 Logo tr棚n c叩c 畉n ph畉m in 畉n qu畉ng c叩o (k鱈ch c畛 t湛y X x X X
theo danh v畛)
4 Ph叩t t畛 r董i qu畉ng c叩o k竪m t畛 r董i ch動董ng tr狸nh (NTT X x
cung c畉p)
5 畉t booth qu畉ng c叩o t畉i 畛a i畛m di畛n ra ch動董ng X (畛c quy畛n) x
tr狸nh
6 MC x動畛ng t棚n c畉m 董n trong ch動董ng tr狸nh X x X X
7 畉t banner tr棚n di畛n n F-Event 4 th叩ng 3 th叩ng 2 th叩ng 1 th叩ng
8 T畉ng standee qu畉ng c叩o trong ch動董ng tr狸nh 4 chi畉c 2 chi畉c 1 chi畉c
9 Ph叩t TVC tr動畛c ch動董ng tr狸nh (NTT cung c畉p) 5 l畉n 3 l畉n 1 l畉n
10 Ch畉y logo tr棚n clip chia s畉 sau ch動董ng tr狸nh tr棚n c叩c x x x X
mxh, youtube (Clip 畉m b畉o ch畉t l動畛ng 動畛c ki畛m
duy畛t tr動畛c khi upload)
11 Qu畉ng c叩o m畉t sau c畛a 100,000 t畛 r董i KT 21x15cm X (Full) 1/2
(maket NTT)
36. Thank you
Contact us
Pham Xuan Quy
Moderator F-Event Forum
www.f-event.com.vn
Mobile : 0948.728.828
Email : phamxuanquy@gmail.com