Darwin Analytics at #SMDaybe
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This document discusses marketing channels and how to determine which ones lead to conversions. It shows data on the impact and cost of different channels for one company, including Facebook, Twitter, website, LinkedIn, mail, and AdWords. It emphasizes testing different channels to see which ones are most effective for objectives like leads, sales, and engagement. The goal is to evolve marketing strategies by discovering what patterns in channel performance lead to conversions.
Darwin Analytics at #SMDaybe
- 2. 1. SNELVERANDERENDE MARKT Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
- 8. Which of my marketing leads to conversions?
- 9. How do you get a conversion?
- 10. LIKE MEENDORSE ME PICK ME KNOW ME
- 11. Which channels lead to conversions? Which channel is most effective for what objective?
- 12. PAID MEDIA AdWords, Facebook Ads OWNED MEDIA Website, Mailchimp, Clang, Campaignmonitor EARNED MEDIA SEO BORROWED MEDIA Facebook, Twitter, Youtube, LinkedIn CSV IMPORT For more exotic channels. WE SUPPORT ALL THE CHANNELS YOU NEED.
- 13. Jan 31, 2013 Feb 28, 2013 Youtube Twitter Organic Mailchimp Linkedin Facebook AdW ords Effect Which channel has the most impact? LIKE MEENDORSE ME PICK ME KNOW ME
- 14. Facebook 1 000 banners 1000 twitter 2 000 Website 5 000 Linkedin 500 mail 2 500 adwords 2 000
- 15. Jan 30, 2013 Feb 27, 2013 Youtube Twitter Organic Mailchimp Linkedin Facebook AdW ords Cost Which channel has the most
- 16. Which activities lead to conversions? Compared to last month, have we made improvements?
- 17. Facebook Twitter Website Discover evolution, discover patterns. Facebook Twitter Website Discover evolution, discover patterns.
- 19. PAYING BETA CUSTOMERS PAYING BETA CUSTOMERSAYING BETA CUSTOMERS PAYING BETA CUPAYING BETA CUSTOMERS PAYING CUSTOMERS
- 22. anthony@darwinanalytics.com founder & head Darwin Analytics darwinanalytics.com