Data matters
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Data analytics played a key role in Barack Obama's re-election campaign in 2012. The campaign's "data crunchers" organized high-dollar fundraising dinners with celebrities like George Clooney and Sarah Jessica Parker to attract donors. Their analysis of voter data helped target swing voters and turn out Obama's base. As a result of these data-driven efforts, Obama was re-elected president.
Data matters
- 2. Does Data Matter? In a world that is full of wonder and delight yes, data does matter. Data made the difference in the 2012 Presidential Election. Knowledge is power and knowing what to do with data makes all the difference.
- 3. Dinner Power Who knew that having dinner with George Clooney or Sara Jessica Parker could raise enough money to win a Presidential election? The data crunchers that helped to push President Obamas campaign knew it could be done.
- 5. Dinner with The President What woman given the chance, would miss the opportunity to put down $40,000 to have dinner with President Obama and George Clooney in Hollywood? Not many who could afford it did.
- 6. Dinner with Sarah Jessica Parker As the data crunchers looked about the country for someone on the East Coast who was as popular as George Clooney they decided that Sarah Jessica Parker was a natural choice because of her popularity from Sex in the City television series. www.youtube.com/watch?v=ypdF5Q73Nbo.
- 7. The Proof is The Data The data crunchers got it right and as a result of all their efforts Barack Obama was once again re-elected President of The United States as evidenced in the video below. http://swampland.time.com/2012/11/07/i nside-the-secret-world-of-quants-and-data- crunchers-who-helped-obama-win/.
- 8. References Derschowitz, J. (2012). Want to Have Dinner With George Clooney and President Obama? http://www.cbsnews.com/8301- 31749_162-57417713-10391698/want-to-have-dinner-with- george-clooney-and-president-obama/. Google Images. Retrieved from: www.google.com. Scherer, M. (2012). Inside the Secret World of Number Crunchers Who Helped Obama Win. http://swampland.time.com/2012/11/07/inside-the-secret- world-of-quants-and-data-crunchers-who-helped-obama- win/#ixzz2BtgkevAw. YouTube. (2012). Sarah Jessica Parker: "That Guy" - Obama for America Television Ad. Retrieved from: http://www.youtube.com/watch?v=ypdF5Q73Nbo.