Data the lifeblood of a culture of experimentation - iih nordic - marketing analytics summit
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Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question now what?
Data the lifeblood of a culture of experimentation - iih nordic - marketing analytics summit
- 1. DATA - THE LIFEBLOOD OF A CULTURE OF EXPERIMENTATION Marketing Analytics Summit 2019
- 2. Page 2
- 3. THE END OF BEST PRACTISE Page 3
- 4. 01 The small print stuff 02 And the winner is 03 A culture of experimentation04 Activating data05 06 Back to Basics Asking better questions
- 5. The small print stuff 01
- 6. Helping companies with their Extreme Analytics, Data Activation, Digital Strategy, Search traffic and Conversion optimization With more than 14 years of experience, we help businesses fulfill their digital potential We are also the first larger company in the world to go to an actual 4 day work week We have been awarded the title of Best web analytics agency in Denmark 6 times and nominated as worlds best agency three years in a row. 50+ employees 14 years experience Best in Class WHO WE ARE
- 7. ANALYTICS AS A SERVICE
- 8. WERE WE COME FROM
- 9. And the winner is 02
- 10. Page 10 PUT YOUR HANDS UP
- 12. AN ADJUSTMENT OF FOCUS
- 13. WHAT DO YOU ACTUALLY HAVE ANYWAY? Page 13
- 14. Page 14 CHEER UP
- 16. Page 16 ANALYTICS LEVEL 2
- 17. DATA STRATEGY
- 18. START WITH THE BUSINESS
- 19. The Culture of Experimentation 04
- 20. Page 20 A PHILOSOPHY OF CHOICE
- 21. WHY NOW? BUSINESS EVENT CAPTURE LATENCY ANALYSIS LATENCY DECISION LATENCY 2 3 1 DATA READY FOR ANALYSIS INFORMATION DELIVERED ACTION TAKEN4 BUSINESSVALUE TIME
- 22. A OR B
- 23. REFOCUS: A AND B
- 24. EXPERIMENTATION?
- 25. CAMPAIGN DATA THINKING Page 25 Data Value
- 28. PERSONALISED OFFERS Full CASE https://cloud.google.com/customers/bonnier-publications/
- 31. CUSTOMER LIFE TIME VALUE Page 31
- 32. BACK TO BASIC 06
- 34. THE END OF BEST PRACTISE Page 34
- 35. WHY YOU ARE HERE
- 36. Copenhagen Artillerivej 86 2300 K淡benhavn S +45 70 20 29 19 Stockholm Strandv辰gen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 Thanks & a Call to Actions Enjoyed the presentation? Connect or Follow steen iih on LinkedIn for more Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm