2. 2
discover stories and meaning in the data…
…and communicate them visually with clarity,
precision and efficiency
…if we can’t communicate it in
a way that makes sense to our
audience
3. 3
…if we can’t communicate it in
a way that makes sense to our
audience
All our analytical
insights will amount
to nothing…
6. 6
How did business fall behind?
bigdata
little information
Microsoft = “chart junk”
businesses =
Microsoft
Moore’s Law style of
thinking, chasing the
latest technology
left brain
focused
enter the age
of the
customer
7. 7
discovery
exploratory,
looking for signals analysts, engineers,
scientist
discovery
exploratory,
looking for signals analysts, engineers,
scientist
monitoring
dashboards, current
status of organizational
health management,
senior leadership
8. 8
hybrid
interactive, combines
dashboards with exploration
into causality
analysts, management
hybrid
interactive, combines
dashboards with exploration
into causality
analysts, management
storytelling
infographics,
fewer
assumptions
about the
readers
knowledge
anyone