Database management

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Identicom has over 15 years of experience managing email databases and currently oversees 10.5 million email addresses internationally. They generate incremental revenue through targeted email campaigns to database subscribers, analyzing data to deliver relevant third party offers. Identicom handles all aspects of the process from data management to campaign deployment, delivery, reporting, and revenue sharing on a 50/50 basis after costs. Partnering with Identicom allows companies to monetize their customer email lists without impacting their own marketing.

Database Management
Credentials
Identicom Pte. Ltd

Database Management Credentials
? Identicom has a wealth of experience in Email Marketing.
? We currently manage 10.5 million emails internationally on
behalf of our clients.
? Our reach covers the UK, US, Australia, Canada, Brazil,
France, Spain & Italy.
? Identicom works with industry leading broadcast
technology to ensure optimum inbox delivery.

Database Management Solutions
Generate incremental revenue from your customer list
Identicoms�� management solution enables companies to
create a significant new revenue source, helping offset media
and acquisition costs.
? A responsive consumer database can generate thousands of pounds in
revenue each month.
? Identicom analyzes data segments and delivers relevant third party advertiser
offers to your subscribers, offsetting your media & operating costs.

? Campaigns and media strategy are continually optimised to maximize eCPM
and overall revenue yield.

Email �C How we do it
? Step 1 �C Consumer data is checked, cleansed and
added to our ESP. Campaigns deployed.
? Step 2 �C Email delivery and analytics technology used
to determine highest yielding campaigns and
subscribers.
? Step 3 �C Consumers receive targeted, compelling
email messages based on previous behavior.

Sample Campaigns

Targeted
Consumers in the
Email Inbox!

Fully Managed Service�C Start to finish
Campaign
Deployment

Marketing

identicom

Sales

Billing

Technology

Reporting

Revenue Measurement
? Factors influencing monthly revenues:
�C
�C
�C
�C
�C

Number of records received
Quality of Data
Deliverability
Market Conditions
List partners media buying changes

�C The key to success is consistent quality campaigns on
a regular basis.
�C Receiving NEW consumer data regularly

Data Management Terms
? Identicom manage the entire process.
�C Source all campaigns through media partnerships,
direct clients and networks.
�C All aspects of deliverability managed including
bounces and unsubscribes.
�C Full campaign and revenue reporting at the end of
each month.
�C 50/50 revenue share after broadcast costs.

Next Steps
CONTRACT SIGNED

Database agreement signed by both parties
COMPLIANCE REVIEW

Source URL��s and Privacy Policy reviewed
DATA TRANSFER

Partner FTP account created for secure data transfer
DATA CLEANSING

Data cleansed and analyzed to determine unique records
TESTING

Testing phase begins. CPM is determined based on database performance
ROLL OUT

Bases on initial database performance the database is rolled out to additional domains and campaigns.

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Database management

1. Database Management Credentials Identicom Pte. Ltd

2. Database Management Credentials ? Identicom has a wealth of experience in Email Marketing. ? We currently manage 10.5 million emails internationally on behalf of our clients. ? Our reach covers the UK, US, Australia, Canada, Brazil, France, Spain & Italy. ? Identicom works with industry leading broadcast technology to ensure optimum inbox delivery.

3. Database Management Solutions Generate incremental revenue from your customer list Identicoms�� management solution enables companies to create a significant new revenue source, helping offset media and acquisition costs. ? A responsive consumer database can generate thousands of pounds in revenue each month. ? Identicom analyzes data segments and delivers relevant third party advertiser offers to your subscribers, offsetting your media & operating costs. ? Campaigns and media strategy are continually optimised to maximize eCPM and overall revenue yield.

4. Email �C How we do it ? Step 1 �C Consumer data is checked, cleansed and added to our ESP. Campaigns deployed. ? Step 2 �C Email delivery and analytics technology used to determine highest yielding campaigns and subscribers. ? Step 3 �C Consumers receive targeted, compelling email messages based on previous behavior.

5. Sample Campaigns Targeted Consumers in the Email Inbox!

6. Fully Managed Service�C Start to finish Campaign Deployment Marketing identicom Sales Billing Technology Reporting

7. Revenue Measurement ? Factors influencing monthly revenues: �C �C �C �C �C Number of records received Quality of Data Deliverability Market Conditions List partners media buying changes �C The key to success is consistent quality campaigns on a regular basis. �C Receiving NEW consumer data regularly

8. Data Management Terms ? Identicom manage the entire process. �C Source all campaigns through media partnerships, direct clients and networks. �C All aspects of deliverability managed including bounces and unsubscribes. �C Full campaign and revenue reporting at the end of each month. �C 50/50 revenue share after broadcast costs.

9. Opportunity Summary ? Proven business model with over 15 years experience and expertise in email marketing. ? Generate incremental profits from your database (0ver 70% of your subscribers are already receiving 3rd party email). ? No negative impact on brand reputation or internal marketing efforts. ? Identicom handles the entire process. ? Win-win Partnership.

10. Next Steps CONTRACT SIGNED Database agreement signed by both parties COMPLIANCE REVIEW Source URL��s and Privacy Policy reviewed DATA TRANSFER Partner FTP account created for secure data transfer DATA CLEANSING Data cleansed and analyzed to determine unique records TESTING Testing phase begins. CPM is determined based on database performance ROLL OUT Bases on initial database performance the database is rolled out to additional domains and campaigns.

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Database management

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Database management