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Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 2
Technology in Action
Chapter 11
Behind the Scenes:
Databases and Information Systems
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 3
Chapter Topics
 Databases and their uses
 Database components
 Types of databases
 Database management systems
 Relational databases
 Data warehouses and data marts
 Information systems
 Data mining
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Life Without Databases: Lists
 Lists are often sufficient for simple tasks
 Not appropriate for complex information
 Multiple lists lead to
 Data redundancy
 Data inconsistency
 Duplicate data
 Sorting issues
 Incomplete data
4
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 5
Databases
 Collections of related data
 Easily stored, sorted, organized, and
queried
 Turn data into information
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 6
Advantages of Using Databases
 Store and retrieve
large quantities of
information
 Enable information
sharing
 Provide data
centralization
 Promote data
integrity
 Allow for flexible
use of data
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 7
Disadvantages of Databases
 Complex to construct
 Time consuming
 Expensive
 Privacy concerns
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 8
Database Terminology
 Field: A category of information,
displayed in columns
 Record: A group of related fields
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 9
Database Terminology
 Data type: Type of data that can be
stored in a field
Data Type Used to Store Example of Data Stored in the Field
Text Alphabetic or alphanumeric data Mary, CIS110
Numeric Numbers 256, 1.347, $5600
Computational Computational formulas Credit hours x per-credit tuition charges
Date Dates in standard date notation 4/15/2012
Memo Long blocks of text Four score and seven years ago our
fathers brought forth on this continent a
new nation, conceived in liberty, and
dedicated to the proposition that all men
are created equal.
Object Multimedia files or documents MP3 file, AVI file
Hyperlink A hyperlink to a Web page on the
Internet
www.pearsonhighered.com/techinaction
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 10
Database Terminology
 Table: A group of related records
 Primary key: A field value unique to a
record
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 11
Database Types
 Relational databases
 Organize data in tables
 Link tables to each other through their primary
keys
 Object-oriented databases
 Store data in objects
 Also store methods for processing data
 Handle unstructured data
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 12
Database Types
 Multidimensional databases
 Store data in multiple dimensions
 Organize data in a cube format
 Can easily be customized
 Process data much faster
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 13
Database Management
Systems (DBMS)
 Application software designed to capture
and analyze data
 Four main operations of a DBMS:
 Creating databases and entering data
 Viewing and sorting data
 Extracting data
 Outputting data
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 14
Creating Databases and
Entering Data
 Create field
names
 Identify each
type
of data
 Data
dictionary (or
database
schema)
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 15
Creating Databases and
Entering Data
 Create
individual
records
 Key in
 Import
 Input form
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 16
Data Validation
 Validation
 Process of ensuring that data entered into
the database is correct (or at least
reasonable) and complete
 Validation rules
 Range checks
 Completeness checks
 Consistency checks
 Alphabetic/numeric checks
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 17
Data Validation
 Example of a completeness check
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 18
Viewing and Sorting Data
 Browse
through
records
 Sort records
by field name
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 19
Extracting or Querying Data
 Query
 A question or
inquiry
 Provides
records based
on criteria
 Structured
Query
Language
(SQL)
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Structured Query Language
 Used to extract records from databases
 Original version developed in mid-1970s
and called SEQUEL
 SQL was introduced as commercial
product by Oracle in 1979.
 Uses relational algebra to extract data
20
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 21
Outputting Data
 Reports
 Printed (or electronic) output
 Summary data reports
 Export data
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 22
Relational Database Operations
 Relational
databases
organize data
into tables
 Relationships
are links
between tables
with related data
 Common field(s)
need to exist
between tables
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Types of Relationships
 One-to-one
 For each record in a table, only one
corresponding record in a related table
 One-to-many
 Only one instance of a record in one table;
many instances in a related table
 Many-to-many
 Records in one table related to many records
in another
23
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 24
Relational Database Operations
 Normalization of data (recording data
once) reduces data redundancy
 Foreign key: The primary key of one table
is included in another to establish
relationships with that other table
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 25
Data Storage
 Data warehouse
 Large-scale
repository of data
 Organizes all the
data related to an
organization
 Data organized
by subject
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 26
 Source data
 Internal sources
 Company databases, etc.
 External sources
 Suppliers, vendors, etc.
 Customers or Web site visitors
 Clickstream data
Populating Data Warehouses
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 27
 Data staging
 Extract data from source
 Reformat the data
 Store the data
 Software programs and procedures
created to extract the data and reformat
it for storage
Data Staging
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 28
 Small slices of data
 Data for a single department or for use
by specific employee groups
Data Marts
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 29
Data Warehouse Process
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 30
Managing Data:
Information Systems
 Information systems
 Software-based solutions used to gather and
analyze information
 Functions performed by information
systems include
 Acquiring data
 Processing data into information
 Storing data
 Providing output options
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 31
Information Systems Categories
 Office support systems
 Transaction processing systems
 Management information systems
 Decision support systems
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 32
Office Support Systems (OSSs)
 Assist employees in day-to-day tasks
 Improve communications
 Example: Microsoft Office
 Include e-mail, word-processing,
spreadsheet, database, and presentation
programs
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 33
Transaction Processing
Systems (TPSs)
 Keep track of
everyday
business
activities
 Batch
processing
 Real-time
processing
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 34
Management Information
Systems (MISs)
 Provide timely and accurate information for
managers in making business decisions
 Detail report:
 Transactions that
occur during a
period of time
 Summary report:
 Consolidated
detailed data
 Exception report:
 Unusual conditions
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 35
Decision Support Systems
(DSSs)
 Help managers develop solutions for
specific problems
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 36
Model Management Systems
 Software that assists in building
management models in DSSs
 Can be built to describe any business
situation
 Typically contain financial and statistical
analysis tools
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 37
Knowledge-Based Systems
 Expert system: Replicates human experts
 Natural language processing (NLP)
system: Enables users to communicate
with computers using a natural spoken or
written language
 Artificial intelligence (AI): Branch of
computer science that deals with
attempting to create computers that think
like humans
 Support concept of fuzzy logic
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Enterprise Resource
Planning Systems
 Integrate multiple data sources
 Enable smooth flow of information
 Allow information to be used across
multiple areas of an enterprise
 Accumulate all information in a central
location
38
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 39
Data Mining
 Process by which great amounts of data
are analyzed and investigated
 Objective is to spot patterns or trends
within the data
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 40
Data Mining Methods
 Classification
 Define data classes
 Estimation
 Assign a value to data
 Affinity grouping or association rules
 Determine which data goes together
 Clustering
 Organize data into subgroups
 Description and visualization
 Get a clear picture of what is happening
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Data Ethics
 Is data private any more?
 Daily life is recorded in many disparate
databases
 Credit card transactions
 Banking transactions
 Frequent buyer cards
 Toll records
 Prescription history and medical records
 Data convergence
41
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall
Protecting Your Data
 What can you do? Ask the following questions:
 For what purpose is the data being gathered?
 Are the reasons for gathering the data legitimate or
important to you?
 How will the information gathered be protected once it
has been obtained?
 Will the information collected be used for purposes
other than those for which it was originally collected?
 Could the information asked for be used for identity
theft?
 Are organizations that already have your data
safeguarding it?
42
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 43
Chapter 11 Summary Questions
 What is a database, and why is it
beneficial to use databases?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 44
Chapter 11 Summary Questions
 What components make up a database?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 45
Chapter 11 Summary Questions
 What types of databases are there?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 46
Chapter 11 Summary Questions
 What do database management systems
do?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 47
Chapter 11 Summary Questions
 How do relational databases organize and
manipulate data?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 48
Chapter 11 Summary Questions
 What are data warehouses and data
marts, and how are they used?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 49
Chapter 11 Summary Questions
 What is an information system, and what
types of information systems are used in
business?
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 50
Chapter 11 Summary Questions
 What is data mining, and how does it
work?
Chapter 11 51
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. Printed in the United States of America.
Copyright 息 2011 Pearson Education, Inc.
Publishing as Prentice Hall
51
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Database tia11

  • 1. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1
  • 2. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 2 Technology in Action Chapter 11 Behind the Scenes: Databases and Information Systems
  • 3. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 3 Chapter Topics Databases and their uses Database components Types of databases Database management systems Relational databases Data warehouses and data marts Information systems Data mining
  • 4. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Life Without Databases: Lists Lists are often sufficient for simple tasks Not appropriate for complex information Multiple lists lead to Data redundancy Data inconsistency Duplicate data Sorting issues Incomplete data 4
  • 5. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 5 Databases Collections of related data Easily stored, sorted, organized, and queried Turn data into information
  • 6. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 6 Advantages of Using Databases Store and retrieve large quantities of information Enable information sharing Provide data centralization Promote data integrity Allow for flexible use of data
  • 7. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 7 Disadvantages of Databases Complex to construct Time consuming Expensive Privacy concerns
  • 8. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 8 Database Terminology Field: A category of information, displayed in columns Record: A group of related fields
  • 9. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 9 Database Terminology Data type: Type of data that can be stored in a field Data Type Used to Store Example of Data Stored in the Field Text Alphabetic or alphanumeric data Mary, CIS110 Numeric Numbers 256, 1.347, $5600 Computational Computational formulas Credit hours x per-credit tuition charges Date Dates in standard date notation 4/15/2012 Memo Long blocks of text Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. Object Multimedia files or documents MP3 file, AVI file Hyperlink A hyperlink to a Web page on the Internet www.pearsonhighered.com/techinaction
  • 10. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 10 Database Terminology Table: A group of related records Primary key: A field value unique to a record
  • 11. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 11 Database Types Relational databases Organize data in tables Link tables to each other through their primary keys Object-oriented databases Store data in objects Also store methods for processing data Handle unstructured data
  • 12. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 12 Database Types Multidimensional databases Store data in multiple dimensions Organize data in a cube format Can easily be customized Process data much faster
  • 13. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 13 Database Management Systems (DBMS) Application software designed to capture and analyze data Four main operations of a DBMS: Creating databases and entering data Viewing and sorting data Extracting data Outputting data
  • 14. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 14 Creating Databases and Entering Data Create field names Identify each type of data Data dictionary (or database schema)
  • 15. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 15 Creating Databases and Entering Data Create individual records Key in Import Input form
  • 16. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 16 Data Validation Validation Process of ensuring that data entered into the database is correct (or at least reasonable) and complete Validation rules Range checks Completeness checks Consistency checks Alphabetic/numeric checks
  • 17. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 17 Data Validation Example of a completeness check
  • 18. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 18 Viewing and Sorting Data Browse through records Sort records by field name
  • 19. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 19 Extracting or Querying Data Query A question or inquiry Provides records based on criteria Structured Query Language (SQL)
  • 20. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Structured Query Language Used to extract records from databases Original version developed in mid-1970s and called SEQUEL SQL was introduced as commercial product by Oracle in 1979. Uses relational algebra to extract data 20
  • 21. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 21 Outputting Data Reports Printed (or electronic) output Summary data reports Export data
  • 22. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 22 Relational Database Operations Relational databases organize data into tables Relationships are links between tables with related data Common field(s) need to exist between tables
  • 23. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Types of Relationships One-to-one For each record in a table, only one corresponding record in a related table One-to-many Only one instance of a record in one table; many instances in a related table Many-to-many Records in one table related to many records in another 23
  • 24. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 24 Relational Database Operations Normalization of data (recording data once) reduces data redundancy Foreign key: The primary key of one table is included in another to establish relationships with that other table
  • 25. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 25 Data Storage Data warehouse Large-scale repository of data Organizes all the data related to an organization Data organized by subject
  • 26. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 26 Source data Internal sources Company databases, etc. External sources Suppliers, vendors, etc. Customers or Web site visitors Clickstream data Populating Data Warehouses
  • 27. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 27 Data staging Extract data from source Reformat the data Store the data Software programs and procedures created to extract the data and reformat it for storage Data Staging
  • 28. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 28 Small slices of data Data for a single department or for use by specific employee groups Data Marts
  • 29. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 29 Data Warehouse Process
  • 30. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 30 Managing Data: Information Systems Information systems Software-based solutions used to gather and analyze information Functions performed by information systems include Acquiring data Processing data into information Storing data Providing output options
  • 31. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 31 Information Systems Categories Office support systems Transaction processing systems Management information systems Decision support systems
  • 32. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 32 Office Support Systems (OSSs) Assist employees in day-to-day tasks Improve communications Example: Microsoft Office Include e-mail, word-processing, spreadsheet, database, and presentation programs
  • 33. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 33 Transaction Processing Systems (TPSs) Keep track of everyday business activities Batch processing Real-time processing
  • 34. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 34 Management Information Systems (MISs) Provide timely and accurate information for managers in making business decisions Detail report: Transactions that occur during a period of time Summary report: Consolidated detailed data Exception report: Unusual conditions
  • 35. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 35 Decision Support Systems (DSSs) Help managers develop solutions for specific problems
  • 36. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 36 Model Management Systems Software that assists in building management models in DSSs Can be built to describe any business situation Typically contain financial and statistical analysis tools
  • 37. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 37 Knowledge-Based Systems Expert system: Replicates human experts Natural language processing (NLP) system: Enables users to communicate with computers using a natural spoken or written language Artificial intelligence (AI): Branch of computer science that deals with attempting to create computers that think like humans Support concept of fuzzy logic
  • 38. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Enterprise Resource Planning Systems Integrate multiple data sources Enable smooth flow of information Allow information to be used across multiple areas of an enterprise Accumulate all information in a central location 38
  • 39. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 39 Data Mining Process by which great amounts of data are analyzed and investigated Objective is to spot patterns or trends within the data
  • 40. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 40 Data Mining Methods Classification Define data classes Estimation Assign a value to data Affinity grouping or association rules Determine which data goes together Clustering Organize data into subgroups Description and visualization Get a clear picture of what is happening
  • 41. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Data Ethics Is data private any more? Daily life is recorded in many disparate databases Credit card transactions Banking transactions Frequent buyer cards Toll records Prescription history and medical records Data convergence 41
  • 42. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall Protecting Your Data What can you do? Ask the following questions: For what purpose is the data being gathered? Are the reasons for gathering the data legitimate or important to you? How will the information gathered be protected once it has been obtained? Will the information collected be used for purposes other than those for which it was originally collected? Could the information asked for be used for identity theft? Are organizations that already have your data safeguarding it? 42
  • 43. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 43 Chapter 11 Summary Questions What is a database, and why is it beneficial to use databases?
  • 44. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 44 Chapter 11 Summary Questions What components make up a database?
  • 45. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 45 Chapter 11 Summary Questions What types of databases are there?
  • 46. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 46 Chapter 11 Summary Questions What do database management systems do?
  • 47. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 47 Chapter 11 Summary Questions How do relational databases organize and manipulate data?
  • 48. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 48 Chapter 11 Summary Questions What are data warehouses and data marts, and how are they used?
  • 49. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 49 Chapter 11 Summary Questions What is an information system, and what types of information systems are used in business?
  • 50. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 50 Chapter 11 Summary Questions What is data mining, and how does it work?
  • 51. Chapter 11 51 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 51

Editor's Notes

  • #5: A simple list created in Microsoft Excel (as a spreadsheet) or in Microsoft Word (as a table) is often sufficient to organize simple tasks.When complex information needs to be organized or more than one person needs to access it, a list no longer is efficient. Data duplicatedbetween two lists causes data redundancy.Each time information in the list changes, multiple lists might need to be updated. It would be easy to overlook one or more lists or even one or more rows in the same list. This would lead to a state of data inconsistency.If data is entered twice, any reports that are generated based on this list will be inaccurate because of the duplicate data.Reorganizing (or sorting) multiple lists can be labor intensive.A final problem with lists is how to handle incomplete data.
  • #21: To extract records from a database, you use a query language. Almost all relational and object relational databases today use structured query language, or SQL. E. F. Codd, who has been called the father of relational databases, proposed a standardized query language when working at IBM in the mid-1970s. The original language was called SEQUEL, short for structured English query language. The idea was to make queries easy by using English languagelike sentence structure. Oracle first introduced SQL in a commercial database product in 1979. It has been the de facto standard language for relational databases since then.SQL uses relational algebra to extract data from databases. Relational algebra is the use of English-like expressions that have variables and operations, much like algebraic equations.
  • #24: Relationships in databases can take three forms: one-to-one, one-to-many, or many-to-many. A one-to-one relationship indicates that for each record in a table, there is only one corresponding record in a related table. For example, a parking space can be occupied by only one car at a time, so a table that links assigned parking spaces to a table of faculty members would have a one-to-one relationship. One-to-one relationships occur most frequently in relational databases.A one-to-many relationshipis characterized by a record in one table being related to multiple records in another table. For example, students can register for many classes, but each registration record can be related to only one student.Many-to-many relationships are characterized by records in one table being related to multiple records in a second table and vice versa. For instance, a table of students could be related to a table of student employers. The employers could employ many students, and students could work for more than one employer.油
  • #39: Enterprise resource planning (ERP) systemsare broad-based software systems that integrate multiple data sources and tie together the various processes of an enterprise to enable information to flow more smoothly. ERP systems use a common database to store and integrate information to enable the information to be used across multiple areas of an enterprise.
  • #42: As databases have become commonplace, there is an ever-increasing amount of information about you and your habits located in various databases. Every time you purchase something with a credit card, there is a record of that transaction, and both the merchant from whom you purchased the item and the credit card company have information about your buying habits.All banking transactions are handled by computers (and hence databases) in the United States, and there is a high probability that your employer is electronically transferring your pay to your bank by direct deposit. And if you engage in online banking and bill paying, then there is another electronic trail of your financial life being generated in databases.Think you can avoid scrutiny by paying cash? Not if you are a member of a frequent buyer club (popular with supermarkets and drug stores for granting discounts) and provide the checkout clerk with your personal information in exchange for coupons or a few dollars off your purchases. And you never can be sure what this data might be used for.The majority of physicians, hospitals, and pharmacies in the United States track medical records in electronic databases. Discrete pieces of data such as filling your gas tank last Thursday or buying a copy of War and Peace last month dont mean much in and of themselves. But with so much data in electronic form, it is getting much easier to combine data from various data sources and build powerful profiles of an individual to which data mining techniques can be applied.
  • #43: For what purpose is the data being gathered?油When the clerk at the electronics superstore asks for your zip code, ask why she wants it (it is probably for some marketing purpose).Are the reasons for gathering the data legitimate or important to you?油For warranty purposes on a large-screen TV, you might need to give a clerk your address and zip code. For purchasing a CD, is asking for your zip code really a legitimate request? However, disclosing medical information to key people (such as your pharmacist) may be important to receiving good care and therefore is extremely important to you. If you dont see the advantage, then ask more questions or dont reveal the information.How will the information gathered be protected once it has been obtained?油Ask about data protection policies before you give information. Most Web sites provide access to their data protection policiesreadily available through clickable links or pop-up boxeswhen they ask for information. If an organization doesnt have a data protection policy, then be wary of providing them sensitive information unless there is a compelling advantage to doing so (such as receiving good medical care). And data protection doesnt just refer to keeping data secure. It also means restricting access to the data to employees of the organization that need to use that data. A shipping clerk might need to see your address, for example, but doesnt need to see your credit card information.Will the information collected be used for purposes other than the purpose for which it was originally collected?油This might be covered in a data protection policy. If it isnt, then ask about it. Will your information be sold to other companies? Will it be used for marketing other products to you?Could the information asked for be used for identity theft?油Identity thieves usually need Social Security numbers and your birth date to open credit card accounts in your name. Be especially wary when asked for this information and make sure there is a legitimate need for this information. Most organizations and businesses are shying away from using Social Security numbers to track customers because of the risk of identity theft.Are organizations that already have your data safeguarding it?油Dont just consider new requests for information. Think about organizations that already have your information and monitor their performance. Have they been in the news lately because of a major data breach (inadvertently exposing information to inappropriate or unauthorized individuals)? You might want to consider switching institutions (such as a bank) if they have poor track records of data security.