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David horncastle march 2013 cv

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DavidHorncastle

David Horncastle is a highly experienced retail sales and operations professional with over 30 years of experience in the furniture industry. He has held several senior leadership roles, including Managing Director positions where he oversaw over 100 retail outlets achieving £49M in sales. He has a proven track record of achieving sales, profit, and business growth. He is skilled in developing strategies, building management teams, and motivating staff.

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David Horncastle M: 07703 606308 E: davidhorncastle@live.co.uk Highly experienced , commercially astute retail sales and operations professional with strong focus on strategy and business growth. Entrepreneurial, highly driven and with a proven track record in budgeted sales, turnover, profit growth and store development. Strong believer in detail and research steering actions. Displays an inspirational, motivational management style and develops strong management teams. Excellent communication and relationship building skills across all levels of management and B2B clients. Career Overview New Business Executive (Beds): UK Flooring Direct Approached by MD to source and build new branded and own label online retail offer Sales Director (Interim) : Dolphin Bathrooms Approached by MD to better man manage National Senior Sales and designer team Bed Executive: Allied Carpets Approached to build new B2B relationships and branded product ranges, develop in-store department display profile and recruit new sales team following recent Equity Co. purchase (Hilco) Business Consultant for Beds: MFI Retail Ltd Re-vitalised sales of 4 branded bed ranges, introduced and developed highly effective sales teams Managing Director : Sleep Depot Ltd Supervised 100 retail outlets achieving sales of £49m of branded and own label category product Sales & Operations Director: Bensons for Beds Responsible for business operations of 190 retail stores, £170m sales , 12 senior reports , 1200+ staff National Sales Manager: Bensons for Beds Responsible for business operations of 110+ retail stores, £100m sales, 7 senior reports , 700+ staff Regional Sales Manager: Bensons for Beds Responsible for Southern business operations, £40m turnover, 4 senior reports, 350+ staff Area Sales Manager: Bensons for Beds Highest performing Area Manager 1993 & 1994
Skill Applications New Business Executive (Beds) UK Flooring Direct  Carried out 6 mth strategic research of online bed competition and prepared 2012 costing model  Developed new B2B relationships, product ranges, set up Next Day and 2 Man delivery services  Prepared and delivered training in sales, delivery processes and customer service expectations Sales Director (interim) Dolphin Bathrooms  Strengthened the morale and motivation in the Senior sales management and designer team  Redefined new KPI measures to give greater clarity and emphasis on sales conversion rates  Co-ordinated the development of new field sales training programmes recruitment planning Bed Executive Allied Carpets  Built key B2B relationships on competitive commercial terms as Co. came out of administration  Recruited motivated and impactful sales force demonstrating high cross product selling skills  Planned and implemented new 2010 branded retail offer and related product categories Business Consultant for Beds MFI Retail Ltd Reporting to Sales Director - tasked to establish sales momentum to a struggling national bed division  Conducted thorough in-store research of customer service levels prior to direct approach to MFI  Rebuilt key B2B relationships and gained support of Board and senior management team  Recruited motivated impactful sales individuals who demonstrated high product selling skills  Produced sustained sales and margin increases across 4 new branded product ranges Managing Director (Southern) Sleep Depot Ltd  Supervised the opening of 20 concession departments- all launched on Boxing Day 2005  Stores grown to 100 + and with sales of £49m of branded ranges and related categories  Built , lead and managed senior management team, recruited customer focussed sales teams  Monitored customer service levels from 2 distribution hubs (2000 weekly deliveries) Sales & Operations Director Bensons for Beds Managed the business operations of 190 multi site stores, £178m turnover,16 reports, 1100+ staff  Built , lead and managed senior management team producing strong sales and profit growth  Worked closely with buying and marketing departments on product developments and strategy
 Monitored National distribution team delivering 150,000+ products annually from 6 hubs  Redesigned and implemented sales and customer service programme at 4 L&D centres

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David horncastle march 2013 cv

  • 1. David Horncastle M: 07703 606308 E: davidhorncastle@live.co.uk Highly experienced , commercially astute retail sales and operations professional with strong focus on strategy and business growth. Entrepreneurial, highly driven and with a proven track record in budgeted sales, turnover, profit growth and store development. Strong believer in detail and research steering actions. Displays an inspirational, motivational management style and develops strong management teams. Excellent communication and relationship building skills across all levels of management and B2B clients. Career Overview New Business Executive (Beds): UK Flooring Direct Approached by MD to source and build new branded and own label online retail offer Sales Director (Interim) : Dolphin Bathrooms Approached by MD to better man manage National Senior Sales and designer team Bed Executive: Allied Carpets Approached to build new B2B relationships and branded product ranges, develop in-store department display profile and recruit new sales team following recent Equity Co. purchase (Hilco) Business Consultant for Beds: MFI Retail Ltd Re-vitalised sales of 4 branded bed ranges, introduced and developed highly effective sales teams Managing Director : Sleep Depot Ltd Supervised 100 retail outlets achieving sales of £49m of branded and own label category product Sales & Operations Director: Bensons for Beds Responsible for business operations of 190 retail stores, £170m sales , 12 senior reports , 1200+ staff National Sales Manager: Bensons for Beds Responsible for business operations of 110+ retail stores, £100m sales, 7 senior reports , 700+ staff Regional Sales Manager: Bensons for Beds Responsible for Southern business operations, £40m turnover, 4 senior reports, 350+ staff Area Sales Manager: Bensons for Beds Highest performing Area Manager 1993 & 1994
  • 2. Skill Applications New Business Executive (Beds) UK Flooring Direct  Carried out 6 mth strategic research of online bed competition and prepared 2012 costing model  Developed new B2B relationships, product ranges, set up Next Day and 2 Man delivery services  Prepared and delivered training in sales, delivery processes and customer service expectations Sales Director (interim) Dolphin Bathrooms  Strengthened the morale and motivation in the Senior sales management and designer team  Redefined new KPI measures to give greater clarity and emphasis on sales conversion rates  Co-ordinated the development of new field sales training programmes recruitment planning Bed Executive Allied Carpets  Built key B2B relationships on competitive commercial terms as Co. came out of administration  Recruited motivated and impactful sales force demonstrating high cross product selling skills  Planned and implemented new 2010 branded retail offer and related product categories Business Consultant for Beds MFI Retail Ltd Reporting to Sales Director - tasked to establish sales momentum to a struggling national bed division  Conducted thorough in-store research of customer service levels prior to direct approach to MFI  Rebuilt key B2B relationships and gained support of Board and senior management team  Recruited motivated impactful sales individuals who demonstrated high product selling skills  Produced sustained sales and margin increases across 4 new branded product ranges Managing Director (Southern) Sleep Depot Ltd  Supervised the opening of 20 concession departments- all launched on Boxing Day 2005  Stores grown to 100 + and with sales of £49m of branded ranges and related categories  Built , lead and managed senior management team, recruited customer focussed sales teams  Monitored customer service levels from 2 distribution hubs (2000 weekly deliveries) Sales & Operations Director Bensons for Beds Managed the business operations of 190 multi site stores, £178m turnover,16 reports, 1100+ staff  Built , lead and managed senior management team producing strong sales and profit growth  Worked closely with buying and marketing departments on product developments and strategy
  • 3.  Monitored National distribution team delivering 150,000+ products annually from 6 hubs  Redesigned and implemented sales and customer service programme at 4 L&D centres