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Rela%onship	
 Economics速	
 
The	
 art	
 &	
 science	
 of	
 rela0onships	
 

David	
 Nour	
 	
 CEO	
 
The	
 Nour	
 Group	
 Inc.	
 

@davidnour 	
            	
 #ssLIVE
David	
 Nour	
 
    ≒	
 IRAN	
 

    ≒	
 MGMT	
 UNDERGRAD,	
 EMORY	
 MBA	
 

    ≒	
 ATLANTA	
 

    ≒	
 SALES	
 &	
 MARKETING	
 

    ≒	
 CONSULTING	
 /	
 M&A	
 

    ≒	
 FAMILY	
 


                        @davidnour      #ssLIVE
Agenda	
 

≒	
 Intro	
 to	
 Rela0onship	
 Economics速	
 

≒	
 Rela%onship	
 Currency速	
 Roadmap	
 

≒	
 Age	
 of	
 Connected	
 Rela%onships	
 




                     @davidnour             #ssLIVE
Networking	
 

Contacts	
 or	
 Rela6onships?	
 

       Value	
 of	
 YOUR	
 
       Rela6onships?	
 

                @davidnour       #ssLIVE
Map	
 Your	
 Success	
 

                                  2.	
 Key	
 to	
 Your	
 Success?	
 	
 




Success?	
 
                                                                 1.	
 Lessons	
 Learned?	
 



                                    Time	
 

               3.	
 Cri'cal	
 Rela6onships?	
 
                     @davidnour                #ssLIVE
Leadership	
 Competencies	
 for	
 Success	
 




                @davidnour     #ssLIVE
Success	
 is	
 Fueled	
 by	
 Rela%onships	
 




From:	
 Departments	
 /	
 	
 
   	
  	
  	
 Func%ons 	
 	
 
   	
  	
  	
      	
         	
    	
 To:	
 Connec'ons	
 
                          @davidnour        #ssLIVE
Rela%onship-足Centric	
 Culture	
 
Relating.
Overcoming                Trust = Credibility + Empathy
No Trust

       Discovery
       Overcoming                   Want vs. Need!
       No Need"

             Advocating
             Overcoming                 Why You & Why Your Org.?
             No Help"

                    Supporting
                    Overcoming                Tweetable Moments
                    No Satisfaction"
                     @davidnour         #ssLIVE
What	
 Rela%onships	
 Do	
 You	
 Need?	
 




                 @davidnour      #ssLIVE
Three	
 Rela%onship	
 Types	
 

≒	
 Personal	
 
  -	
 Enhance	
 Personal	
 &	
 Professional	
 Development	
 
  -	
 Externally	
 Faced;	
 Discre%onary;	
 Relevant?	
 


≒	
 Func%onal	
 
  -	
 E鍖ciency;	
 most	
 relevant	
 to	
 immediate	
 tasks	
 
  -	
 Internally	
 Focused;	
 Non-足discre%onary	
 


≒	
 Strategic	
 
  -	
 Uncovering	
 Future	
 Challenges	
 &	
 Opportuni%es	
 
  -	
 Internal	
 /	
 External;	
 Context	
 of	
 Future	
 Horizon	
 

                                  @davidnour                            #ssLIVE
The	
 Path	
 to	
 Strategic	
 Rela%onships	
 
                                                                                                         Unsolicited	
 
                                                                                                           Vested	
 
                                                                                                          Interest	
 
                                                                                          Personal	
 
Return on Impact




                                                                                          Passion	
 
                                                                          Custodial	
 
                                                                            Pride	
 
                                                      Unques'onable	
 
                                                         Integrity	
 

                                        Repeat	
 
                                      Con鍖dence	
                                                       Performance,	
 
                     Trust-足Centric	
                                                                   Execu%on,	
 
                     Introduc'ons	
                                                                        Results	
 
                                                                   Time

                                                @davidnour                      #ssLIVE
You	
 Must	
 Become	
 an	
 Expert	
 in	
 All	
 Things	
 
  YOUR	
 Rela0onships	
 &	
 Their	
 
  Rela0onships!	
 
  ≒	
 Their	
 Likes,	
 Dislikes	
 
  ≒	
 Preferences,	
 Tastes,	
 Prejudices	
 	
 
  ≒	
 Business	
 and	
 Revenue	
 Models,	
 Growth	
 Oppts	
 
  ≒	
 What	
 They	
 Do	
 vs.	
 What	
 They	
 Say	
 They	
 Do!	
 

                        @davidnour           #ssLIVE
A:	
 They	
 Need?	
 	
              C:	
 You	
 Bring?	
 
  (vs.	
 Want)	
                        1. Unique?	
 
                                     2. Well	
 Posi%oned?	
 
   1. Exis%ng	
 -足	
 $	
 
                                           3. Clearly	
 
2. Impending	
 -足	
 $$	
 
                                          Understood?	
 
 3. Created	
 -足	
 $$$	
 
                          B:	
 They	
 Cant	
 
                         Get	
 Elsewhere!	
 
                           1. Knowledge	
 /	
 
                                  Talent	
 
                            2. Experience	
 
                            3. In鍖uen%al	
 
                              Rela%onships	
 
           @davidnour                  #ssLIVE
The	
 New	
 Norm	
 
1. Become	
 an	
 Object	
 of	
 Interest	
 /	
 Create	
 Market	
 Pull	
 
2. Develop	
 Diverse,	
 Quality,	
 Value-足Based	
 Market	
 
    Rela%onships	
 
3. Ensure	
 Economic	
 Buyer	
 (EB)	
 
4. Provide	
 Value,	
 Provoke,	
 Contrarian	
 Perspec%ve	
 
5. Develop	
 a	
 Trus%ng	
 Rela%onship	
 
6. Conceptual	
 Agreement	
 on	
 Objec%ves,	
 Measures,	
 Value	
 
7. Propose	
 Win/Win	
 vs.	
 We	
 Win	
 
8. Business	
 Rela%onship,	
 i.e.	
 Rinse	
 &	
 Repeat	
 
                          @davidnour              #ssLIVE
Agenda	
 

≒	
 Intro	
 to	
 Rela0onship	
 Economics速	
 

≒	
 Rela%onship	
 Currency速	
 Roadmap	
 

≒	
 Age	
 of	
 Connected	
 Rela%onships	
 




                     @davidnour             #ssLIVE
Your	
 Biggest	
 Asset	
 
                                              Civic	
 




                                           Brand	
            Centers	
 
                        Industry	
        Called	
             of	
 
                                                              In鍖uence	
 
                                           YOU!	
 



                                           Professional	
 




                  @davidnour           #ssLIVE
Rela%onship	
 Currency速	
 Roadmap	
 




RELATIONSHIP	
       CURRENT	
        PIVOTAL	
 	
    RELATIONSHIP	
 
 CURRENCY	
        RELATIONSHIP	
    CONTACTS	
         CENTRIC	
 
 DEPOSITS	
          BANK	
                              GOALS	
 


             STRATEGIC	
 RELATIONSHIP	
 PLAN	
 (SRP)	
 

                      @davidnour         #ssLIVE
Pivotal	
 Contacts	
 	
 Inside	
 Your	
 Organiza%on	
 




                  @davidnour       #ssLIVE
Pivotal	
 Contact	
 Sources	
 




                 @davidnour      #ssLIVE
Pivotal	
 Contacts	
 	
 Equifax	
 




                   @davidnour        #ssLIVE
Immediate	
 	
 	
 	
 
                                                          Inter-足Dependent	
 

                                                                    Frequent	
 
                                        9	
 PM	
 
                                                                  Collabora've	
 

                                7	
 PM	
                                   Regular	
 
                                                                          Co-足Opera've	
 


                  5	
 PM	
                                                        Occasional	
 
 Depth	
 &	
                                                                       Collegial	
 
Relevancy	
 


                                      @davidnour      #ssLIVE
Agenda	
 

≒	
 Intro	
 to	
 Rela0onship	
 Economics速	
 

≒	
 Rela%onship	
 Currency速	
 Roadmap	
 

≒	
 Age	
 of	
 Connected	
 Rela%onships	
 




                     @davidnour             #ssLIVE
@davidnour   #ssLIVE
From	
 Doing	
 Social	
 to	
 Becoming	
 One	
 
                        ≒ Impact	
 of	
 Social	
 on	
 Teams	
 /	
 Orgs?	
 
                        ≒ How	
 do	
 visionary	
 leaders,	
 lead	
 
                           di鍖erently	
 b/c	
 of	
 social?	
 
                        ≒ What	
 about	
 the	
 talent	
 gap?	
 
                        ≒ EVA	
 of	
 Internal	
 &	
 External	
 
                           Networks?	
 
                        ≒ Value	
 of	
 Failure?	
 
                        ≒ Socially-足Enabled	
 Innova%on?	
 

                    @davidnour           #ssLIVE
Age	
 of	
 Connected	
 Rela0onships	
 

100	
                         75%	
                                 $93	
 billion	
 
                               Of	
 people	
 who	
 dont	
        Revenues	
 missed	
 due	
 to	
 
million	
                     believe	
 your	
 marke%ng	
 /	
    misaligned	
 value	
 
Tweets	
 each	
 day	
       adver%sing	
                          needed	
 /	
 o鍖ered	
 




                            @davidnour                     #ssLIVE
Ripple	
 E鍖ect	
 of	
 Disrup%ve	
 Forces	
 
            Individuals	
 
            則р The	
 connected	
 consumer	
 
            則р The	
 networked	
 workforce	
 	
 
            則р The	
 empowered	
 ci%zen	
 
                                                      Organiza6ons	
 
                                                      則р Evolved	
 business	
 models	
 
                                                      則р Op%mized	
 digital	
 opera%ons	
 
           Industries	
                              則р Connected	
 enterprise	
 
           則р Value	
 migra%on	
 	
 
           則р Value	
 chain	
 rede鍖ni%on	
 	
 
           則р Fragmenta%on	
 
                       @davidnour                     #ssLIVE
@davidnour   #ssLIVE
@davidnour   #ssLIVE
RelationshipEconomics.NET




       @davidnour   #ssLIVE
5	
 Ways	
 to	
 Learn	
 More	
 

1. Read	
 Rela6onship	
 Economics	
 Book!	
 
2. 1%	
 Rule!	
 
3. Subscribe	
 to	
 Monthly	
 Newsleuer	
 
4. Rela%onship	
 Economics	
 Group	
 
5. Follow	
 @davidnour	
 

                      @davidnour        #ssLIVE
David	
 Nour	
 
Rela%onship	
 Economics速	
 
Atlanta,	
 GA	
 

404-足419-足2115	
 
NourGroup.com	
 

@davidnour 	
 #ssLIVE

More Related Content

David Nour on Relationship Economics 11.12

  • 1. Rela%onship Economics速 The art & science of rela0onships David Nour CEO The Nour Group Inc. @davidnour #ssLIVE
  • 2. David Nour ≒ IRAN ≒ MGMT UNDERGRAD, EMORY MBA ≒ ATLANTA ≒ SALES & MARKETING ≒ CONSULTING / M&A ≒ FAMILY @davidnour #ssLIVE
  • 3. Agenda ≒ Intro to Rela0onship Economics速 ≒ Rela%onship Currency速 Roadmap ≒ Age of Connected Rela%onships @davidnour #ssLIVE
  • 4. Networking Contacts or Rela6onships? Value of YOUR Rela6onships? @davidnour #ssLIVE
  • 5. Map Your Success 2. Key to Your Success? Success? 1. Lessons Learned? Time 3. Cri'cal Rela6onships? @davidnour #ssLIVE
  • 6. Leadership Competencies for Success @davidnour #ssLIVE
  • 7. Success is Fueled by Rela%onships From: Departments / Func%ons To: Connec'ons @davidnour #ssLIVE
  • 8. Rela%onship-足Centric Culture Relating. Overcoming Trust = Credibility + Empathy No Trust Discovery Overcoming Want vs. Need! No Need" Advocating Overcoming Why You & Why Your Org.? No Help" Supporting Overcoming Tweetable Moments No Satisfaction" @davidnour #ssLIVE
  • 9. What Rela%onships Do You Need? @davidnour #ssLIVE
  • 10. Three Rela%onship Types ≒ Personal - Enhance Personal & Professional Development - Externally Faced; Discre%onary; Relevant? ≒ Func%onal - E鍖ciency; most relevant to immediate tasks - Internally Focused; Non-足discre%onary ≒ Strategic - Uncovering Future Challenges & Opportuni%es - Internal / External; Context of Future Horizon @davidnour #ssLIVE
  • 11. The Path to Strategic Rela%onships Unsolicited Vested Interest Personal Return on Impact Passion Custodial Pride Unques'onable Integrity Repeat Con鍖dence Performance, Trust-足Centric Execu%on, Introduc'ons Results Time @davidnour #ssLIVE
  • 12. You Must Become an Expert in All Things YOUR Rela0onships & Their Rela0onships! ≒ Their Likes, Dislikes ≒ Preferences, Tastes, Prejudices ≒ Business and Revenue Models, Growth Oppts ≒ What They Do vs. What They Say They Do! @davidnour #ssLIVE
  • 13. A: They Need? C: You Bring? (vs. Want) 1. Unique? 2. Well Posi%oned? 1. Exis%ng -足 $ 3. Clearly 2. Impending -足 $$ Understood? 3. Created -足 $$$ B: They Cant Get Elsewhere! 1. Knowledge / Talent 2. Experience 3. In鍖uen%al Rela%onships @davidnour #ssLIVE
  • 14. The New Norm 1. Become an Object of Interest / Create Market Pull 2. Develop Diverse, Quality, Value-足Based Market Rela%onships 3. Ensure Economic Buyer (EB) 4. Provide Value, Provoke, Contrarian Perspec%ve 5. Develop a Trus%ng Rela%onship 6. Conceptual Agreement on Objec%ves, Measures, Value 7. Propose Win/Win vs. We Win 8. Business Rela%onship, i.e. Rinse & Repeat @davidnour #ssLIVE
  • 15. Agenda ≒ Intro to Rela0onship Economics速 ≒ Rela%onship Currency速 Roadmap ≒ Age of Connected Rela%onships @davidnour #ssLIVE
  • 16. Your Biggest Asset Civic Brand Centers Industry Called of In鍖uence YOU! Professional @davidnour #ssLIVE
  • 17. Rela%onship Currency速 Roadmap RELATIONSHIP CURRENT PIVOTAL RELATIONSHIP CURRENCY RELATIONSHIP CONTACTS CENTRIC DEPOSITS BANK GOALS STRATEGIC RELATIONSHIP PLAN (SRP) @davidnour #ssLIVE
  • 18. Pivotal Contacts Inside Your Organiza%on @davidnour #ssLIVE
  • 19. Pivotal Contact Sources @davidnour #ssLIVE
  • 20. Pivotal Contacts Equifax @davidnour #ssLIVE
  • 21. Immediate Inter-足Dependent Frequent 9 PM Collabora've 7 PM Regular Co-足Opera've 5 PM Occasional Depth & Collegial Relevancy @davidnour #ssLIVE
  • 22. Agenda ≒ Intro to Rela0onship Economics速 ≒ Rela%onship Currency速 Roadmap ≒ Age of Connected Rela%onships @davidnour #ssLIVE
  • 23. @davidnour #ssLIVE
  • 24. From Doing Social to Becoming One ≒ Impact of Social on Teams / Orgs? ≒ How do visionary leaders, lead di鍖erently b/c of social? ≒ What about the talent gap? ≒ EVA of Internal & External Networks? ≒ Value of Failure? ≒ Socially-足Enabled Innova%on? @davidnour #ssLIVE
  • 25. Age of Connected Rela0onships 100 75% $93 billion Of people who dont Revenues missed due to million believe your marke%ng / misaligned value Tweets each day adver%sing needed / o鍖ered @davidnour #ssLIVE
  • 26. Ripple E鍖ect of Disrup%ve Forces Individuals 則р The connected consumer 則р The networked workforce 則р The empowered ci%zen Organiza6ons 則р Evolved business models 則р Op%mized digital opera%ons Industries 則р Connected enterprise 則р Value migra%on 則р Value chain rede鍖ni%on 則р Fragmenta%on @davidnour #ssLIVE
  • 27. @davidnour #ssLIVE
  • 28. @davidnour #ssLIVE
  • 29. RelationshipEconomics.NET @davidnour #ssLIVE
  • 30. 5 Ways to Learn More 1. Read Rela6onship Economics Book! 2. 1% Rule! 3. Subscribe to Monthly Newsleuer 4. Rela%onship Economics Group 5. Follow @davidnour @davidnour #ssLIVE
  • 31. David Nour Rela%onship Economics速 Atlanta, GA 404-足419-足2115 NourGroup.com @davidnour #ssLIVE