David webbar-9
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This document discusses the right tools for SEO, including tools for collecting data from referrals, search terms, URLs, and more. It emphasizes using collected data to create rules, implement strategies, and track performance. It also discusses analyzing long tail keyword searches to provide more specific content, split keywords into new groups, and create new filters and categories. The goal is to get the most out of collected search data.
![Provide more specific content
^w+sw+sw+sw+(sw+)*$
(?|&)(start)=([^&]*) + Filters + Advanced
Segments
Get more out of you data
Provide CMS, Translation, Backend](https://image.slidesharecdn.com/david-webbar-9-101112012517-phpapp01/85/David-webbar-9-9-320.jpg)
David webbar-9
- 1. The right SEO Tools for your company
- 2. Right Tools? • For SEOs • For Marketers • Dev Team • The Boss • Other people managing SEO budgets
- 3. Collect data • Referrals • Search Terms • URL • and more…
- 4. Logfiles
- 5. What to do • save info, keep history • use info • create rules • implement • track
- 7. What to do Short Term • use searches • cherry pick • provide content Long Term • attack the long tail
- 8. What to do with the long tail? HELP YOUR SEO GUY
- 9. Provide more specific content ^w+sw+sw+sw+(sw+)*$ (?|&)(start)=([^&]*) + Filters + Advanced Segments Get more out of you data Provide CMS, Translation, Backend
- 10. What to do • take long tail & analyze • split up keywords • create new sets of keyword groups • create new combinations • create new filters • create new categories
- 11. Example alquiler seat mono volumen rojo para boda barcelona
- 12. I need/use • CMS, Backend, Something to play with • Apache Log • Analytics exports • Texts, phrases, patterns • Alchemy API • Excel Tables + Pivot Tables • Ideas • Good team
Editor's Notes
- #5: Create and apply rules to filter information: Example: Tools: Internal Links, Internal Link Intelligence, Tools: Ranking Reports, Tools: Phrase grouping, Tools: URL Targeting, Landing Page Optimization (Apache Log) Stronger pages Referral Pages stronger Manual Review
- #7: Comment: Let the user search what he wants, never force him!
- #11: Split up content Flat navigation, filters Target more keyword groups seperating different types of keywords Analize long term to determine different sets of keywords Target specific keywords creating targeted landing pages