Daystar
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The document discusses Daystar, Sri Lanka's first natural sunscreen made from aloe vera, pomegranate, and grape extracts. It provides sun protection from UV rays, protects skin from sun damage, and will be launched at the Beauty & Health 2016 Exhibition. The target audience is males and females aged 16-35 who spend time outdoors. Promotion of the product will occur on social media, TV, newspapers, online, billboards and leaflets.
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Daystar
- 3. In 1946, first effective sunscreen was made in United State of America. In 1960 sunscreens Begin to Appear on the U.S. Market. Introduced the "sun protection factor" (SPF) in 1974. Sunscreen was produced to protect skin from getting damaged by radiation coming from the sun's harmful UV rays. Sunscreen has come a long way, but this is due to the knowledge we have gained from studying the devastating effects of the sun on our skin.
- 4. Competing brands position them Selves as a health product, a beauty product, or sometimes both. Similar products are generally priced competitively between brands. There are many generic brands, which are priced lower than the brand name sunscreens but contain the same ingredients. Sunscreen is very widely distributed in grocery stores, supercenters, drug stores, discount stores and warehouse stores. Sunscreen can also be purchased online through many of
- 5. Daystar is Sri Lankas first natural sunscreen made of 100% natural Aloe Vera, Pomegranate, Grapes extracts and sun protection factors. Sun Protection Factor, is a measure of how well a sunscreen will protect skin from UVB rays, the kind of radiation that causes sunburn, damages skin, and can contribute to skin cancer.
- 6. The product is able to: SPF 15 or higher for UVB protection. The SPF factor rates how effective the sunscreen is in preventing sunburn caused by UVB rays. UVA protection. Water and sweat resistance. Kid-friendly sunscreen. Increase upper body muscle endurance.
- 7. The product is to be launched at Beauty & Health 2016 Exhibition at BMICH Colombo. First we launched Aloe Vera, Pomegranate, Grapes extracts and sun protection factors; has expanded its interests in the beauty world by launching a sunscreen. The face of the 'extra crispy' campaign, George Hamilton, is tanned a deep shade of mahogany.
- 8. High Demand There is a blooming demand for sunscreen in Sri Lanka. The leading provider of global market intelligence products and services. Healthier Protects your skin from the sun's ultraviolet, or UV, rays. Two types of UV rays, known as UVA and UVB, trigger harmful changes in your skin. According to the Skin Cancer Foundation, UVA rays account for up to 95 percent of the ultraviolet radiation that reaches the Earth's surface.
- 9. Why Special Putting on make-up every day is second nature. But while it might make your skin look great on the surface, what can it do to prevent damage happening underneath? Many foundations offer a low SPF 15, but this can only protect your skin for short periods, which could leave you vulnerable to the suns rays by lunchtime. Ingredients These products typically include a combination of two to six of these active ingredients: oxybenzone, avobenzone, octisalate, octocrylene, homosalate and octinoxate. Mineral sunscreens sunscreens use zinc oxide and/or titanium dioxide. Specialy include Aloe Vera, Pomegranate, Grapes extracts Low price The cost factor is going down this is why we can offer our product as the lowest priced Sunscreen product in Sri Lankan market.
- 10. Sunscreen are mostly famous among the young female crowd in the society and we target audience are 16-35 years old male and female who spend most of the time outside in a day time, those who play different types of outdoor games and spend long hour under the sun.
- 11. promotion Way of communicate with a products target customer to inform about its offerings. We represent our product on the Instagram, Facebook, YouTube, Twitter, Google++ , TV advertisement, Newspaper Advertisement, Online advertisement, Billboard, Leaflets so that people can easily exchange information about our sunscreen.