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DBE Brochure

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The document summarizes how business environments can impact perceptions and performance. It discusses how environments can spark creativity or lackluster responses in employees. The environments are touchpoints that create lasting impressions affecting company perceptions. Later, it details how environments shape employees' emotions and behavior, as well as perceptions of potential employees, customers, and stakeholders. Finally, it introduces Darwin Branded Environments and their process of conducting a comprehensive brand audit and aligning all environments, including design, marketing, and architecture, with a company's brand to create a fully integrated brand experience.

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E V O L V E
ENVIRON MENT Its a big word that can be a: At Darwin Branded Habitat. Environments, we Context. In business, an deal with business Surrounding. environment environments. Those Setting. can be further places and spaces Framework. de鍖ned as a: your company can And more. Workplace. de鍖ne and shape Brochure. to positively re鍖ect Website. your brand. Corporate image. Of鍖ce interior. Landscape. Building exterior. 2 3
WE HUMANS ARE A CURIOUS LOT. Curiosity is what makes us human. And what drives progress. Particularly in business, curiosity is a trait worth encouraging. Because it can lead to discovery, innovation, and ultimately to business growth. A business environment can elicit curiosity. But it can also evoke an in鍖nite range of human emotions. So just as one environment can spark creativity, another environment can create a lackluster response. Therein lies the importance of considering all your branded environments. They are the touch points to your brand, creating lasting impressions that can affect the perceptions and performance of your company. 4 5
WE ARE attracted to environments that... re鍖ect our personality. intrigue us. complement our point of view. share our personal aesthetic. welcome us to discover. Likewise, we crave to work in environments that positively re鍖ect on us. validate a job well done. allow us to 鍖ourish. connect us to a higher purpose. 6 7
Take a look around. How does your business environment feel? Do you feel the hum of focused, energetic people? Environments really can have an effect on employees emotions and behavior and in turn, affect business performance. Environments can affect perceptions as well. And not just employees perceptions, but also the WHATS impression made on prospective employees, current and prospective customers, and stakeholders. GOING ON HERE? OR NOT. 8 9
IS PERCEPTION Your business is where great things should be happening. Every one of your environments should facilitate that. It could be worth evaluating your physical surroundings, as well as your internal and external marketing environments (e.g., website, marketing communications, REALITY? etc.). You just may be surprised at what you see. 10 11
WE SHAPE OUR BUILDINGS; THEREAFTER THEY SHAPE US. SIR WINSTON CHURCHILL Environments affect what we see, how we interact, and how we respond emotionally and physically good or ill. In this way, business environments shape companies external personas and become meaningful connections with customers, employees, suppliers and communities. 12 13
ITS ALL ABOUT Your business environments affect more than you perhaps realize. Internally, your environments are in鍖uential in: PEOPLE. Attracting new employees. Retaining employees. Improving productivity. Inspiring creativity and collaboration. Transforming your organizations culture. Externally, your environments can be useful in: Impressing new customers. Reinforcing relationships with current customers and suppliers. Creating positive impressions with stakeholders. Re鍖ecting well on the community. 14 15
THIS IS WHERE DARWIN BRANDED ENVIRONMENTS COMES IN. Evolve. We provide architectural, interior and environmental design services driven by core marketing and branding to help you align all of your environments with your brand and business objectives. If youre continually investing in your website, literature and of鍖ce space and they dont all feel connected to each other, or your brand Darwin Branded Environments can help you bring them all together. Drawing on the disciplines of marketing and branding as well as architecture, interior design and environmental graphics, we can help you develop a fully integrated brand experience. 16 17
At Darwin Branded Environments, we follow a disciplined process in developing your branded environments, starting with an assessment of your current brand. We consider how it is viewed and aligned with your current internal culture. Then we look at all the ways your brand BUILDING expresses itself at every touch point through Essence design, marketing communications, media, Comprehensive Brand Audit YOUR BRANDED architecture and interior design. By evaluating where your brand stands now, were able to Expression develop effective metrics for measuring the Brand Position ENVIRONMENT. success of the branded environments we help you create. The relationship doesnt stop once Key Messaging Internal Alignment the transition has been made. We follow up Interaction periodically to assure your satisfaction and to Voice of the Customer suggest re鍖nements as necessary. Product/Service Presentation Brand Design Concept Architecture + Interior Design Concept Metrics Established Environment Architecture Interior Design Marketing Communications Online and Social Media Follow-up Cultural Transition Metrics Re鍖nements 18 19
IT COSTS JUST Think about your investment in your brand. Then think what Darwin Branded Environments AS MUCH TO can do to align your business environments with your brand. MAKE IT UGLY. Wed welcome the opportunity to start a conversation about your business environments. BRYAN NESBITT, AUTOMOBILE DESIGNER 20 21
22 23
11712 North Michigan Road Zionsville, IN 46077 USA darwinbe.com

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DBE Brochure

  • 1. E V O L V E
  • 2. ENVIRON MENT Its a big word that can be a: At Darwin Branded Habitat. Environments, we Context. In business, an deal with business Surrounding. environment environments. Those Setting. can be further places and spaces Framework. de鍖ned as a: your company can And more. Workplace. de鍖ne and shape Brochure. to positively re鍖ect Website. your brand. Corporate image. Of鍖ce interior. Landscape. Building exterior. 2 3
  • 3. WE HUMANS ARE A CURIOUS LOT. Curiosity is what makes us human. And what drives progress. Particularly in business, curiosity is a trait worth encouraging. Because it can lead to discovery, innovation, and ultimately to business growth. A business environment can elicit curiosity. But it can also evoke an in鍖nite range of human emotions. So just as one environment can spark creativity, another environment can create a lackluster response. Therein lies the importance of considering all your branded environments. They are the touch points to your brand, creating lasting impressions that can affect the perceptions and performance of your company. 4 5
  • 4. WE ARE attracted to environments that... re鍖ect our personality. intrigue us. complement our point of view. share our personal aesthetic. welcome us to discover. Likewise, we crave to work in environments that positively re鍖ect on us. validate a job well done. allow us to 鍖ourish. connect us to a higher purpose. 6 7
  • 5. Take a look around. How does your business environment feel? Do you feel the hum of focused, energetic people? Environments really can have an effect on employees emotions and behavior and in turn, affect business performance. Environments can affect perceptions as well. And not just employees perceptions, but also the WHATS impression made on prospective employees, current and prospective customers, and stakeholders. GOING ON HERE? OR NOT. 8 9
  • 6. IS PERCEPTION Your business is where great things should be happening. Every one of your environments should facilitate that. It could be worth evaluating your physical surroundings, as well as your internal and external marketing environments (e.g., website, marketing communications, REALITY? etc.). You just may be surprised at what you see. 10 11
  • 7. WE SHAPE OUR BUILDINGS; THEREAFTER THEY SHAPE US. SIR WINSTON CHURCHILL Environments affect what we see, how we interact, and how we respond emotionally and physically good or ill. In this way, business environments shape companies external personas and become meaningful connections with customers, employees, suppliers and communities. 12 13
  • 8. ITS ALL ABOUT Your business environments affect more than you perhaps realize. Internally, your environments are in鍖uential in: PEOPLE. Attracting new employees. Retaining employees. Improving productivity. Inspiring creativity and collaboration. Transforming your organizations culture. Externally, your environments can be useful in: Impressing new customers. Reinforcing relationships with current customers and suppliers. Creating positive impressions with stakeholders. Re鍖ecting well on the community. 14 15
  • 9. THIS IS WHERE DARWIN BRANDED ENVIRONMENTS COMES IN. Evolve. We provide architectural, interior and environmental design services driven by core marketing and branding to help you align all of your environments with your brand and business objectives. If youre continually investing in your website, literature and of鍖ce space and they dont all feel connected to each other, or your brand Darwin Branded Environments can help you bring them all together. Drawing on the disciplines of marketing and branding as well as architecture, interior design and environmental graphics, we can help you develop a fully integrated brand experience. 16 17
  • 10. At Darwin Branded Environments, we follow a disciplined process in developing your branded environments, starting with an assessment of your current brand. We consider how it is viewed and aligned with your current internal culture. Then we look at all the ways your brand BUILDING expresses itself at every touch point through Essence design, marketing communications, media, Comprehensive Brand Audit YOUR BRANDED architecture and interior design. By evaluating where your brand stands now, were able to Expression develop effective metrics for measuring the Brand Position ENVIRONMENT. success of the branded environments we help you create. The relationship doesnt stop once Key Messaging Internal Alignment the transition has been made. We follow up Interaction periodically to assure your satisfaction and to Voice of the Customer suggest re鍖nements as necessary. Product/Service Presentation Brand Design Concept Architecture + Interior Design Concept Metrics Established Environment Architecture Interior Design Marketing Communications Online and Social Media Follow-up Cultural Transition Metrics Re鍖nements 18 19
  • 11. IT COSTS JUST Think about your investment in your brand. Then think what Darwin Branded Environments AS MUCH TO can do to align your business environments with your brand. MAKE IT UGLY. Wed welcome the opportunity to start a conversation about your business environments. BRYAN NESBITT, AUTOMOBILE DESIGNER 20 21
  • 12. 22 23
  • 13. 11712 North Michigan Road Zionsville, IN 46077 USA darwinbe.com