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DCA Strategic Plan 2011 2015

Mark Hui
Mark Hui

The strategic plan outlines the Deakin Commerce Alumni Chapter's objectives and strategies from 2011 to 2015. The chapter aims to provide networking opportunities and professional development for alumni to enhance their careers. Key strategies include networking events, professional development sessions, and supporting the university. The plan details the chapter's structure, stakeholders, and annual action plan to achieve goals of growing alumni participation and supporting the Faculty of Business and Law. Success will be measured by attendance targets for events.

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Deakin Commerce Alumni Strategic Plan 2011 to 2015 Prepared by: Mark Hui
Contents > Chapters Objective > Chapters Mission & Vision > Partnership with Faculty of Business & Law > Key Stakeholders > Team Structure > Our Core Strategies > Key Benefits > Succession Planning Roadmap > 2011 Action Plan > Key Success Measure > Digital Networking Channels Strategy > Funding the Chapter > Appendices Deakin Commerce Alumni Strategic Plan 2011 - 2015 2
Chapters Objective Supporting Deakin in becoming Australias most progressive University Deakin Commerce Alumni Strategic Plan 2011 - 2015 3
Chapters Vision & Mission Vision To provide the most relevant alumni community for its members to further enhance their careers and personal development. Mission To provide meaningful lifelong communication between the University and alumni members. Deakin Commerce Alumni Strategic Plan 2011 - 2015 4
Partnership with Faculty of Business & Law Deakin Commerce Alumni contribute to the enrichment and enhancement of the quality of Deakins education by: > Fostering professional, academic and social links with the Faculty > Providing feedback on our academic programs to ensure they remain flexible, responsive and relevant > Providing insights on the local, regional and international employment markets and developing links between students and employers > Partnering in research to advance knowledge development and quality improvement in business practices > Participating in continuous education and life-long learning Deakin Commerce Alumni Strategic Plan 2011 - 2015 5
Key Stakeholders University Faculty & Community Schools Public & Private Alumni Sectors Deakin Commerce Alumni Strategic Plan 2011 - 2015 6
Team Structure President Mark Hui Joint Vice Presidents James Osenaris Shiraz Engineer Chapter Advisors Michael Levy Michael Clarke Mukund Narayanamurti Faculty Business & Law Laura Griffith Steering Committee Alex Kuo Rowena Moore Central Alumni Rudrani Engineer Alastair Lee Andrew Pfumojena Dorianne Lyon Krishna Pillai The Chapter Executive will report directly on Chapter matters to the Dean of the Faculty of Business & Law, Professor Gael McDonald Deakin Commerce Alumni Strategic Plan 2011 - 2015 7
Our Core Strategies Networking University Professional Profile Development Enhancement Deakin Commerce Alumni Strategic Plan 2011 - 2015 8
in delivering benefits to support alumni members to further enhance their careers & personal development. Provide tailored communications and networking Networking avenues that add tangible value to the Alumni community. Professional Provide a valuable and relevant lifelong learning Development resources for Alumni members. University Enhance the overall reputation of the School, Faculty Profile Enhancement and the University. Deakin Commerce Alumni Strategic Plan 2011 - 2015 9
Key Benefits Alumni Benefits > Networking opportunities > Personal and professional development > Sense of community (peer support and assistance) > Mentoring / careers counselling and advice University Benefits > Brand ambassadors > Resource pool (advisor to the Faculty) > Mentoring > Bequests/donations > Stronger links to the private sector > Research opportunities > Postgraduate study (lifelong learning and loyalty) Deakin Commerce Alumni Strategic Plan 2011 - 2015 10
Succession Planning Roadmap Est. 2008 2009 2010 2011 2012 2013 2014 2015 Future 02/08/07 Review Strategy President: President: President: President: President: President: President: President: Mukund Michael Clarke Michael Levy Mark Hui TBN TBN TBN TBN Narayanamurti VP: VP: VP: VP: VP: VP: VP: VP: Michael Michael Levy Mark Hui Shiraz Engineer TBN TBN TBN TBN DRosario Mark Hui James Osenaris Growth Platform to deliver targets as per strategy till 2015 University Professional Networking Profile Development Enhancement Partnership with Faculty of Business & Law Leadership Team Partnership with Deakin Marketing Group Continuous leadership coaching for Executive & Committee Members Deakin Commerce Alumni Strategic Plan 2011 - 2015 11
2011 Action Plan Execute Execute Execute Execute 05/02/11 26/05/11 06/08/11 26/11/11 Execute Execute 15/04/11 15/09/11 Checkpoint AGM High Profile Alumni P P Events N N N N Jan 11 Feb11 Mar11 Apr11 May 11 Jun 11 Jul 11 Aug11 Sep 11 Oct11 Nov 11 Dec 11 University Profile Enhancement U U U U Events Start Start Start Start 16/02/11 20/05/11 26/07/11 30/08/11 Last Updated: 8th March 2011 Legend: Deakin Commerce Alumni Strategic Plan 2011 - 2015 N Networking Event P Professional Development U University Profile Enhancement 12
Key Success Measure Event Target Baseline 2011 Goal Stretch Goal Project Team University Lead Resource Networking 4 events p.a 70 members 100 members 130 members - Shiraz - Rowena Moore - Laura - Each at mid per event per event per event Engineer - Rudrani Ghosh Griffith quarter N Professional 2 events p.a 70 members 100 members 130 members - Michael - Krishna Pillai - Laura Development - H1 & H2 per event per event per event Levy - Andrew Griffith Pfumojena - Alex Kuo - Alastair Lee P University All year round 70% alumni 80% alumni 90% alumni - James - Michael Clarke - Alex Kuo Support & - Professional participation participation participation Osenaris - Krishna Pillai - Faculty Profile Week - Mukund Staff Enhancement - Deakin Week Narayanamurti - Digital Campaign U Deakin Commerce Alumni Strategic Plan 2011 - 2015 13
Digital Networking Channels Strategy Sites Update 2011 Targets Strategy / Activity Project University (March 2011) Lead Resource 128 members 500 members 1. Promotion through Deakin University James Alex Kuo Liaise with Deakin Marketing Osenaris Integrate with Deakin Commerce Society 2. Promotion through Deakin Commerce Alumni events Created: March 2010 Exposure to social media sites Sites to be displayed on all alumni 74 members 1000 members correspondence Email blasts sent to Alumni mailing list 3. Making the web sites relevant for Alumni Sites to include contemporary Alumni news, University news and Business news Created: March 2007 Deakin Commerce Alumni Strategic Plan 2011 - 2015 14
Funding the Chapter Faculty Support > The Faculty provides financial support for Chapter activities > Historically Faculty funds have been used to largely finance networking events > A detailed financial plan is submitted to the Dean for approval annually Corporate Sponsorship >The Chapter has to date received terrific support from corporate supporters such as KPMG, Madgwicks Lawyers and Ernst & Young > Corporate support typically takes the form of access to corporate venues and catering (i.e. free of charge for professional development events) Deakin Commerce Alumni Strategic Plan 2011 - 2015 15
Appendices
Networking >Four social networking events will be hosted around the CBD to encourage alumni members to interact with each other, exchange ideas, contacts and friendships. Deakin Commerce Alumni Strategic Plan 2011 - 2015 17
Professional Development >Two professional development events with opportunities to lead and/or attend seminars on commercial issues on relevant contemporary issues in various disciplines of commerce. Deakin Commerce Alumni Strategic Plan 2011 - 2015 18
University Profile Enhancement >Support Faculty / School events & workshops as requested (i.e. Brook Oration, Boardroom lunches, Report to the Profession etc.) >Support Professionals Month >Support undergraduate and postgraduate students through Mentoring programs >Support student societies and their events e.g. DBSS though leadership events, Commerce Society Deakin Think Tank Challenge etc. Deakin Commerce Alumni Strategic Plan 2011 - 2015 19
Digital Networking Channel - 353 members on LinkedIn Deakin Commerce Alumni Strategic Plan 2011 - 2015 20
Digital Networking Channel - 274 members on Facebook Deakin Commerce Alumni Strategic Plan 2011 - 2015 21
Chapter Contact > Mark Hui / Chapter Office commerce-alumni@deakin.edu.au Deakin Commerce Alumni Strategic Plan 2011 - 2015 22

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DCA Strategic Plan 2011 2015

  • 1. Deakin Commerce Alumni Strategic Plan 2011 to 2015 Prepared by: Mark Hui
  • 2. Contents > Chapters Objective > Chapters Mission & Vision > Partnership with Faculty of Business & Law > Key Stakeholders > Team Structure > Our Core Strategies > Key Benefits > Succession Planning Roadmap > 2011 Action Plan > Key Success Measure > Digital Networking Channels Strategy > Funding the Chapter > Appendices Deakin Commerce Alumni Strategic Plan 2011 - 2015 2
  • 3. Chapters Objective Supporting Deakin in becoming Australias most progressive University Deakin Commerce Alumni Strategic Plan 2011 - 2015 3
  • 4. Chapters Vision & Mission Vision To provide the most relevant alumni community for its members to further enhance their careers and personal development. Mission To provide meaningful lifelong communication between the University and alumni members. Deakin Commerce Alumni Strategic Plan 2011 - 2015 4
  • 5. Partnership with Faculty of Business & Law Deakin Commerce Alumni contribute to the enrichment and enhancement of the quality of Deakins education by: > Fostering professional, academic and social links with the Faculty > Providing feedback on our academic programs to ensure they remain flexible, responsive and relevant > Providing insights on the local, regional and international employment markets and developing links between students and employers > Partnering in research to advance knowledge development and quality improvement in business practices > Participating in continuous education and life-long learning Deakin Commerce Alumni Strategic Plan 2011 - 2015 5
  • 6. Key Stakeholders University Faculty & Community Schools Public & Private Alumni Sectors Deakin Commerce Alumni Strategic Plan 2011 - 2015 6
  • 7. Team Structure President Mark Hui Joint Vice Presidents James Osenaris Shiraz Engineer Chapter Advisors Michael Levy Michael Clarke Mukund Narayanamurti Faculty Business & Law Laura Griffith Steering Committee Alex Kuo Rowena Moore Central Alumni Rudrani Engineer Alastair Lee Andrew Pfumojena Dorianne Lyon Krishna Pillai The Chapter Executive will report directly on Chapter matters to the Dean of the Faculty of Business & Law, Professor Gael McDonald Deakin Commerce Alumni Strategic Plan 2011 - 2015 7
  • 8. Our Core Strategies Networking University Professional Profile Development Enhancement Deakin Commerce Alumni Strategic Plan 2011 - 2015 8
  • 9. in delivering benefits to support alumni members to further enhance their careers & personal development. Provide tailored communications and networking Networking avenues that add tangible value to the Alumni community. Professional Provide a valuable and relevant lifelong learning Development resources for Alumni members. University Enhance the overall reputation of the School, Faculty Profile Enhancement and the University. Deakin Commerce Alumni Strategic Plan 2011 - 2015 9
  • 10. Key Benefits Alumni Benefits > Networking opportunities > Personal and professional development > Sense of community (peer support and assistance) > Mentoring / careers counselling and advice University Benefits > Brand ambassadors > Resource pool (advisor to the Faculty) > Mentoring > Bequests/donations > Stronger links to the private sector > Research opportunities > Postgraduate study (lifelong learning and loyalty) Deakin Commerce Alumni Strategic Plan 2011 - 2015 10
  • 11. Succession Planning Roadmap Est. 2008 2009 2010 2011 2012 2013 2014 2015 Future 02/08/07 Review Strategy President: President: President: President: President: President: President: President: Mukund Michael Clarke Michael Levy Mark Hui TBN TBN TBN TBN Narayanamurti VP: VP: VP: VP: VP: VP: VP: VP: Michael Michael Levy Mark Hui Shiraz Engineer TBN TBN TBN TBN DRosario Mark Hui James Osenaris Growth Platform to deliver targets as per strategy till 2015 University Professional Networking Profile Development Enhancement Partnership with Faculty of Business & Law Leadership Team Partnership with Deakin Marketing Group Continuous leadership coaching for Executive & Committee Members Deakin Commerce Alumni Strategic Plan 2011 - 2015 11
  • 12. 2011 Action Plan Execute Execute Execute Execute 05/02/11 26/05/11 06/08/11 26/11/11 Execute Execute 15/04/11 15/09/11 Checkpoint AGM High Profile Alumni P P Events N N N N Jan 11 Feb11 Mar11 Apr11 May 11 Jun 11 Jul 11 Aug11 Sep 11 Oct11 Nov 11 Dec 11 University Profile Enhancement U U U U Events Start Start Start Start 16/02/11 20/05/11 26/07/11 30/08/11 Last Updated: 8th March 2011 Legend: Deakin Commerce Alumni Strategic Plan 2011 - 2015 N Networking Event P Professional Development U University Profile Enhancement 12
  • 13. Key Success Measure Event Target Baseline 2011 Goal Stretch Goal Project Team University Lead Resource Networking 4 events p.a 70 members 100 members 130 members - Shiraz - Rowena Moore - Laura - Each at mid per event per event per event Engineer - Rudrani Ghosh Griffith quarter N Professional 2 events p.a 70 members 100 members 130 members - Michael - Krishna Pillai - Laura Development - H1 & H2 per event per event per event Levy - Andrew Griffith Pfumojena - Alex Kuo - Alastair Lee P University All year round 70% alumni 80% alumni 90% alumni - James - Michael Clarke - Alex Kuo Support & - Professional participation participation participation Osenaris - Krishna Pillai - Faculty Profile Week - Mukund Staff Enhancement - Deakin Week Narayanamurti - Digital Campaign U Deakin Commerce Alumni Strategic Plan 2011 - 2015 13
  • 14. Digital Networking Channels Strategy Sites Update 2011 Targets Strategy / Activity Project University (March 2011) Lead Resource 128 members 500 members 1. Promotion through Deakin University James Alex Kuo Liaise with Deakin Marketing Osenaris Integrate with Deakin Commerce Society 2. Promotion through Deakin Commerce Alumni events Created: March 2010 Exposure to social media sites Sites to be displayed on all alumni 74 members 1000 members correspondence Email blasts sent to Alumni mailing list 3. Making the web sites relevant for Alumni Sites to include contemporary Alumni news, University news and Business news Created: March 2007 Deakin Commerce Alumni Strategic Plan 2011 - 2015 14
  • 15. Funding the Chapter Faculty Support > The Faculty provides financial support for Chapter activities > Historically Faculty funds have been used to largely finance networking events > A detailed financial plan is submitted to the Dean for approval annually Corporate Sponsorship >The Chapter has to date received terrific support from corporate supporters such as KPMG, Madgwicks Lawyers and Ernst & Young > Corporate support typically takes the form of access to corporate venues and catering (i.e. free of charge for professional development events) Deakin Commerce Alumni Strategic Plan 2011 - 2015 15
  • 17. Networking >Four social networking events will be hosted around the CBD to encourage alumni members to interact with each other, exchange ideas, contacts and friendships. Deakin Commerce Alumni Strategic Plan 2011 - 2015 17
  • 18. Professional Development >Two professional development events with opportunities to lead and/or attend seminars on commercial issues on relevant contemporary issues in various disciplines of commerce. Deakin Commerce Alumni Strategic Plan 2011 - 2015 18
  • 19. University Profile Enhancement >Support Faculty / School events & workshops as requested (i.e. Brook Oration, Boardroom lunches, Report to the Profession etc.) >Support Professionals Month >Support undergraduate and postgraduate students through Mentoring programs >Support student societies and their events e.g. DBSS though leadership events, Commerce Society Deakin Think Tank Challenge etc. Deakin Commerce Alumni Strategic Plan 2011 - 2015 19
  • 20. Digital Networking Channel - 353 members on LinkedIn Deakin Commerce Alumni Strategic Plan 2011 - 2015 20
  • 21. Digital Networking Channel - 274 members on Facebook Deakin Commerce Alumni Strategic Plan 2011 - 2015 21
  • 22. Chapter Contact > Mark Hui / Chapter Office commerce-alumni@deakin.edu.au Deakin Commerce Alumni Strategic Plan 2011 - 2015 22