The document discusses implicit cognitive processes in addiction treatment. It argues that implicit processes underlie involuntary aspects of addiction and are potential targets for modification through existing and new treatments. Specifically, it suggests that addressing implicit biases and improving executive control can enhance treatment outcomes by reducing cue reactivity and preoccupation with drug cues. A number of cognitive and behavioral techniques are proposed that aim to increase cognitive control and reverse automatic tendencies, such as cognitive bias modification and implementation intentions.