DCX 2019 Geo Presentation
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SmartTouch速 Geo is a breakthrough geofencing technology built specifically for residential home builders and developers. It combines location-based targeting, tracking, and mobile advertising all in one.
DCX 2019 Geo Presentation
- 2. We Help Home Builders & Developers across the Americas connect with buyers through engaging, personal, and effective content.
- 3. Marketing Agency 1. CRM/Marketing Automation Solution 2. Homebuyer Geofencing 3. Products & Services
- 5. What is it. SmartTouch速 Geo is a breakthrough geofencing technology built specifically for residential home builders and developers.
- 6. How Does it Work? It combines location-based targeting, tracking, and mobile advertising all in one.
- 7. 1. Target locations and events where home shoppers gather. Local Businesses Real Estate Offices Target Zone Model Homes Apartment Complexes
- 8. Target Zones: Target multiple competitors at once.
- 9. Conversion Zones: Single-Community Developer (Track Each Model or Sales Office) Model Home A Model Home B
- 10. Conversion Zones: Single-Community Developer (Track Builder Model Traffic) Model Home Monticello Homes Model Home Perry Homes Model Home Sitterle Homes Model Home Waterloo Homes
- 11. Conversion Zones: Multi-Community Builder (Track Every Neighborhood)
- 12. 2. Capture home shoppers from target zones.
- 13. 3. SmartTouch速 Geo delivers your ad.
- 14. Immediately to a buyers smartphone.
- 16. Model Home Address Unique community features and a message to visit your community now.
- 17. 4. Track visitors back to your conversion zones.
- 18. Ad Campaigns Report - Conversions by Date
- 19. Ad Campaigns Report - Devices Tracked
- 20. Campaigns/Target Zones Impressi ons Clicks Conversions CPM CPC *CPA Rancho Sienna 11,250 11 10 $20 $18.62 $20.48 Canyonside at Falconhead 280 0 0 $20 Cimarron Hills 8,130 11 7 $20 $13.45 $21.14 Gardens at Mayfield 11,535 26 11 $20 $8.08 $19.09 Heritage at Viscaya 11,309 10 7 $20 $20.59 $29.41 Highlands at Mayfield Ranch 11,511 16 10 $20 $13.10 $20.95 Honey Creek (AshCreek) 11,365 16 12 $20 $12.93 $17.24 Sun City 11,644 14 11 $20 $15.14 $19.27 Texas Brownstones 11,557 8 19 $20 $26.30 $11.07 The Enclave in Water Oak 7,559 9 14 $20 $15.29 $9.83 TOTALS 96,140 121 101 $20 $14.46 $17.33 *CPA Cost Per Tour ** August 2018 Report on Total Conversions & CPT *CPA Cost Per Tour | ** August 2018
- 21. 5. Get More Tours for as Low as $10 Per Unit of Traffic
- 22. How to get started with .
- 23. *$1,000 Minimum Budget *$500 Management Fee Provide address/GPS coordinates to SmartTouch速 Team Step 1 | Select Targets & Budget
- 24. Your Model or Sales Office Step 2 | Specify Conversion Zones
- 25. Choose Your Target Zone & Budget Ads designed for geofencing drive intent and convert more. Example: Visit Us at 101 Red Rose, Georgetown TX 78628 *Or we can create them for you ($600 a set). Step 3 | Provide Geo Banner Ads
- 26. Choose Your Target Zone & Budget Alert your Sales team of target zones and launch date. Shoppers are coming! Step 4 | Alert Sales
- 27. Step 5 | More Tours for as Low as $10 per Tour
- 28. Post Launch SmartTouch速 Modifies Targets & Reports Back Results Monthly
- 29. What our clients are saying The SmartTouch速 Geo fencing solution is one of the most compelling pieces of technology we have available in our homebuilder marketing tool kit. Weve launched a few geofencing campaigns for our Houston communities and are seeing significant results with homebuyer visits to our model homes and an overall lower cost for tour. Jack Bombach, Houston Division President Saratoga Homes
- 30. What our clients are saying SmartTouch速 Geo puts data to tours. Theyve taken the guesswork out of how well a digital ad campaign performs by taking location- based targeting to the next level and making ads trackable and not just clickable. Nick Rhodes, President of Esperanza Homes Rhodes Enterprises Inc.
- 31. Start Targeting & Converting Today with Geo Contact Smartouch速 smart@smarttouchinteractive.com 512.582.5900