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Table of Truth Platform
 Review/Creative Brief




       Death Cafe
About Death Cafe
 Goal: "To increase awareness of death with a
   view to helping people make the most of their
   (finite) lives".
 History: based on caf辿 mortels
 Audience (Reach): 231 Likes on FB, 554 Twitter
   Followers, 2,000+ page views a month
 Back-end technology:
  -Simple, Blogger (Blog website)
Caf辿 Mortels   "I am never so in tune with
               the truth as during one of
               these soir辿es. And I have
               the impression that the
               assembled company, for a
               moment, and thanks to
               death, is born into
               authenticity," he writes in
               his new book, Caf辿s
               Mortels: Sortir la Mort du
               Silence, or "bringing death
               out of silence".

               Bernard Crettaz
The Website




 Basic blogger format, twitter links, design, etc
Recipe Guide
 Contains basic guide on how
  to set up, advertise, space
  guidelines, evaluation
  forms, menu, conversation
  prompts, schedule
 Confidential space
 Manifesto
 Two exercise prompts for
  talking about Death-
 他 death 村 life formula
 Entry point: on letting go
Engagement Strategy

                                                      US Death Cafes
UK Death Cafes
                                        Major Arts Venue/
                                        Death Festival
            3 More Death Cafes

                                     Coverage in The Standard
                  Three More
                  Death Cafes

                                       Press Release and
                 People write          some coverage
                 reviews


                                First Death Caf辿
What Works                        Whats Missing
 Blog presents artifacts          Besides the invites as artifacts,
  of invites                        no structured collecting of
                                    stories or document of cafes
 Blog stays current and widens
  its focus by sharing videos,    Produces no rich media or app
  reviews, guests columnists,
                                   Its just a blog Limitations
  etc.
                                     (No archive, stuff gets
 Calendar of Death Cafes            buried (pardon the
                                     pun!)), not as fun to interact
 Recipe Guide                       with
                                     Does not extend itself
                                       to social media
 Nice
                                       platforms as much as
  homegrown, grassroots
                                       it can
  vibe-authenticity
DeathCafe 3.0
 We can incorporate areas of their engagement
  strategy, recipe guide structure, and calendar.
 Make more interactive site and widen
  campaign to social media realms. Gamifying
  activities.
 Its about building a movement!
 Partner with them or collaborate in some
  way?

More Related Content

Death Cafe

  • 1. Table of Truth Platform Review/Creative Brief Death Cafe
  • 2. About Death Cafe Goal: "To increase awareness of death with a view to helping people make the most of their (finite) lives". History: based on caf辿 mortels Audience (Reach): 231 Likes on FB, 554 Twitter Followers, 2,000+ page views a month Back-end technology: -Simple, Blogger (Blog website)
  • 3. Caf辿 Mortels "I am never so in tune with the truth as during one of these soir辿es. And I have the impression that the assembled company, for a moment, and thanks to death, is born into authenticity," he writes in his new book, Caf辿s Mortels: Sortir la Mort du Silence, or "bringing death out of silence". Bernard Crettaz
  • 4. The Website Basic blogger format, twitter links, design, etc
  • 5. Recipe Guide Contains basic guide on how to set up, advertise, space guidelines, evaluation forms, menu, conversation prompts, schedule Confidential space Manifesto Two exercise prompts for talking about Death- 他 death 村 life formula Entry point: on letting go
  • 6. Engagement Strategy US Death Cafes UK Death Cafes Major Arts Venue/ Death Festival 3 More Death Cafes Coverage in The Standard Three More Death Cafes Press Release and People write some coverage reviews First Death Caf辿
  • 7. What Works Whats Missing Blog presents artifacts Besides the invites as artifacts, of invites no structured collecting of stories or document of cafes Blog stays current and widens its focus by sharing videos, Produces no rich media or app reviews, guests columnists, Its just a blog Limitations etc. (No archive, stuff gets Calendar of Death Cafes buried (pardon the pun!)), not as fun to interact Recipe Guide with Does not extend itself to social media Nice platforms as much as homegrown, grassroots it can vibe-authenticity
  • 8. DeathCafe 3.0 We can incorporate areas of their engagement strategy, recipe guide structure, and calendar. Make more interactive site and widen campaign to social media realms. Gamifying activities. Its about building a movement! Partner with them or collaborate in some way?