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Final project for Hospitality Marketing with Evolving Media: Social, Mobile, and Search

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Elizabeth Kelly
Elizabeth Kelly

DEB Teater is a mobile application and website that aims to address the student debt crisis. It provides a cash back rewards system for consumers and integrates with evolving media platforms. The target market is the over 37 million Americans with student loans, between the ages of 30 and under to 60+, who have median incomes of $22,500 to $45,000. DEB Teater allows users to link their student loan accounts, track their loans, get financial education, and earn cash back rewards from local retailers on purchases. The goals are to incentivize responsible debt repayment and spending habits through gamification while also benefiting merchants and DEB Teater itself through the revenue model. Risks will be mitigated by starting

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DEB TEATER Addressing Americas Student Debt Crisis
Table of Contents Problem? Solution! Target Market & Opportunity Who is DEB Teater? What does DEB do? Educational Features Mobile Application Digital Media Integration Benefits & Incentives Risk Mitigation & Exit Strategy
Problem? Student loans 1st quarter 2012 30 &under 14 million 30-39 10.6 million 40-49 5.7 million 50-59 4.6 million 60+ 2.2 million Total 37.1 million Total Cash $902 billion - $1 trillion Outstanding federal student loan $864 billion Federal Reserve Bank of NYConsumer Finance Protection Bureau
Solution! DEB Teater Mobile Application & Website Provides cash back rewards system Integrates with evolving media platforms Utilizes GPS technology Establishes a community forum Demonstrates financial concepts (TVM) Encourages financial responsibility
Target Market & Opportunity Target Market? Median Incomes: High School Graduates $22,500 College Graduates $45,000 Market Driven Opportunity? Disposable Income Retailers Target
Link your Loan Account to Deb Teater and Download the App Invite friends to share your account and download the mobile application Use Deb Teater to track your student loans, get educated and watch your responsibility pay off Live your life Who is Deb? 1 2 3 4
What does DEB do? Cornell University, May 2012 Portland, Oregon 760 Participating DEB Teater merchant! 5% DEB Teater $38 $36.10 5%
Educational Features Deb Chart Save Remaining Months: Interest Rate: DEB Teater Reward: Calculate! Deb Teater saved you over the lifetime of your loan! 103 6.75 % $36.10 $64.33 Simple and clean design Simplifying an abstract financial concept to young college students Demonstrating the significant impact of responsible debt servicing
Mobile Application DEBT? DEB Teater
Digital Media Integration GPS Push Deals QR
Benefits & Incentives Consumer Convenient offers from local retailers via GPS Forum to educate members on student loan debt Way to spend responsibly Merchant Social exposure Email campaigns More with Mobile Customized rewards Increased consumer data Revenue management tool Access to desirable, highly targeted segment with discretionary incomes Advertising via social media integration DEB Teater Recognition as a socially responsible company Competitive advantage over credit card benefits Sustainable revenue model driven by 5% cash back bonus prior to paying down the loan principal
Risk Mitigation & Exit Strategy Risk Mitigation Start with college campuses Bookstores = highly competitive market Test Deb Teater integration effects on year over year sales Exit Strategy? Next Steps?
Questions? Thank you!

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Final project for Hospitality Marketing with Evolving Media: Social, Mobile, and Search

  • 1. DEB TEATER Addressing Americas Student Debt Crisis
  • 2. Table of Contents Problem? Solution! Target Market & Opportunity Who is DEB Teater? What does DEB do? Educational Features Mobile Application Digital Media Integration Benefits & Incentives Risk Mitigation & Exit Strategy
  • 3. Problem? Student loans 1st quarter 2012 30 &under 14 million 30-39 10.6 million 40-49 5.7 million 50-59 4.6 million 60+ 2.2 million Total 37.1 million Total Cash $902 billion - $1 trillion Outstanding federal student loan $864 billion Federal Reserve Bank of NYConsumer Finance Protection Bureau
  • 4. Solution! DEB Teater Mobile Application & Website Provides cash back rewards system Integrates with evolving media platforms Utilizes GPS technology Establishes a community forum Demonstrates financial concepts (TVM) Encourages financial responsibility
  • 5. Target Market & Opportunity Target Market? Median Incomes: High School Graduates $22,500 College Graduates $45,000 Market Driven Opportunity? Disposable Income Retailers Target
  • 6. Link your Loan Account to Deb Teater and Download the App Invite friends to share your account and download the mobile application Use Deb Teater to track your student loans, get educated and watch your responsibility pay off Live your life Who is Deb? 1 2 3 4
  • 7. What does DEB do? Cornell University, May 2012 Portland, Oregon 760 Participating DEB Teater merchant! 5% DEB Teater $38 $36.10 5%
  • 8. Educational Features Deb Chart Save Remaining Months: Interest Rate: DEB Teater Reward: Calculate! Deb Teater saved you over the lifetime of your loan! 103 6.75 % $36.10 $64.33 Simple and clean design Simplifying an abstract financial concept to young college students Demonstrating the significant impact of responsible debt servicing
  • 10. Digital Media Integration GPS Push Deals QR
  • 11. Benefits & Incentives Consumer Convenient offers from local retailers via GPS Forum to educate members on student loan debt Way to spend responsibly Merchant Social exposure Email campaigns More with Mobile Customized rewards Increased consumer data Revenue management tool Access to desirable, highly targeted segment with discretionary incomes Advertising via social media integration DEB Teater Recognition as a socially responsible company Competitive advantage over credit card benefits Sustainable revenue model driven by 5% cash back bonus prior to paying down the loan principal
  • 12. Risk Mitigation & Exit Strategy Risk Mitigation Start with college campuses Bookstores = highly competitive market Test Deb Teater integration effects on year over year sales Exit Strategy? Next Steps?

Editor's Notes

  1. Our solution? Deb Teater its a mobile application and website that Provides a cash back rewards system that is similar to upromise or EXAMPLE Integrates with social media platforms such as facebook, twitter, etc etc EXAMPLE Utilizes GPS which we will further discuss Provides a community forum to discuss paying off student loans with fellow students Demonstrations abstract concepts that many of us didnt understand until financial account puts into laymen terms (visuals) Social responsbility the debt crisis is not sustainable what are we going to do?
  2. Bob Bob Graduates from Cornell University with $X college debt. He moves out to Portland, Oregon with some buddies in a huge house in the mountains - To furnish their HUGE house (cheaply) they go to Ikea
  3. 103 months = 8 years 7 months, 2021 Interest rate is given LIBOR + bank rate
  4. User friendly business dashboard