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Decide | Describe | Deliver

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Doug Lawrence
Doug Lawrence

Communication and translation for international markets. The 3rd International Translation Technology Terminology Conference (TTT) a two-day event held in Ljubljana, Slovenia.

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Decide | Describe | Deliver douglawrence.com #tttconf
Who are you? Who am I?
Decide | Describe | Deliver
Why? ? For you and your clients ? Eat your own dog food! ? International market penetration strategy ? Communicate to compete
Decide: methods and markets Describe: offerings; products, and services Deliver: adapt and implement
Client selling methods ? Exporting companies might sell: ?Direct to international clients ?Through sales partners ?Online ? Their own website ? Marketplaces
Translation company sales methods ? Smaller translation companies may sell ? Proactively domestically ? Reactively internationally ? A domestic multilingual vendor (MLV) ? An international single or regional language vendor (SLV/RLV)
Decide: Methods ? What are you good at doing? ? What do you enjoy doing? ? What do your prospective clients respond positively to?
Decide: Market selection ? Geography ? Language ? Political/legal area EU/NAFTA ? Sales regions eg EMEA ? Industry
EMEA example ? Who many countries? ?Approximately 116 ? Largest country by population? ?Nigeria 182m ? Language? ?English ?Hausa, Igbo, and Yoruba
Describe: offerings ? Geography ? Language ? Political/legal area EU/NAFTA ? Sales regions eg EMEA ? Industry
The 3 TTTs ? Translation C message first ? Technology C have a good story ? Terminology C wouldnt that be great!
Approaches to international clients ? Teddy bear ? Wants to be loved by the clients ? Turtle ? Wants the clients to go away ? Fox ? Tries to strike the best deal with clients ? Owl ? Adapts their process to fit the clients ? Shark ? Doesnt care as long as they get the deal!
car building
Website translationC add value ? Right message ? Flags vs languages ? Translated content on correct domain or not geo- targeted ? Test enquiry forms ? Frequently asked questions ? Videos
eCommerce is already here
Hvala lepa! ?as za vpra?anja douglawrence.com #tttconf

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Decide | Describe | Deliver

  • 1. Decide | Describe | Deliver douglawrence.com #tttconf
  • 4. Why? ? For you and your clients ? Eat your own dog food! ? International market penetration strategy ? Communicate to compete
  • 5. Decide: methods and markets Describe: offerings; products, and services Deliver: adapt and implement
  • 6. Client selling methods ? Exporting companies might sell: ?Direct to international clients ?Through sales partners ?Online ? Their own website ? Marketplaces
  • 7. Translation company sales methods ? Smaller translation companies may sell ? Proactively domestically ? Reactively internationally ? A domestic multilingual vendor (MLV) ? An international single or regional language vendor (SLV/RLV)
  • 8. Decide: Methods ? What are you good at doing? ? What do you enjoy doing? ? What do your prospective clients respond positively to?
  • 9. Decide: Market selection ? Geography ? Language ? Political/legal area EU/NAFTA ? Sales regions eg EMEA ? Industry
  • 10. EMEA example ? Who many countries? ?Approximately 116 ? Largest country by population? ?Nigeria 182m ? Language? ?English ?Hausa, Igbo, and Yoruba
  • 11. Describe: offerings ? Geography ? Language ? Political/legal area EU/NAFTA ? Sales regions eg EMEA ? Industry
  • 12. The 3 TTTs ? Translation C message first ? Technology C have a good story ? Terminology C wouldnt that be great!
  • 13. Approaches to international clients ? Teddy bear ? Wants to be loved by the clients ? Turtle ? Wants the clients to go away ? Fox ? Tries to strike the best deal with clients ? Owl ? Adapts their process to fit the clients ? Shark ? Doesnt care as long as they get the deal!
  • 15. Website translationC add value ? Right message ? Flags vs languages ? Translated content on correct domain or not geo- targeted ? Test enquiry forms ? Frequently asked questions ? Videos
  • 17. Hvala lepa! ?as za vpra?anja douglawrence.com #tttconf