�ݺ�ߣ

The document discusses different strategies a company can use to manage its international activities based on its level of involvement in foreign markets. As a company's exports initially increase, it may use an export division strategy where it simply ships goods out of the country. As it engages in multiple international markets, it can use an international division strategy. For a company that treats the world as a single market, a global organization strategy is appropriate. When choosing between global integration or national responsiveness, companies should evaluate which strategy best fits their needs and use a "glocal" approach if there is a tie.Read less