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Decision making
Types
 Programmed
 Non-programmed
 Top-down
 Empowered
Decision making
Processes - Individual
Identify problem
Establish decision
criteria
Weigh decision
criteria
Generate
alternatives
Evaluate
alternatives
Make a choice
Implement choice
Evaluate
Processes - Individual
 Rational economic model
 Bounded rationality
 Satisficing
 Intuitive decision-making
 Creative decision-making
Processes  Group/Org
 Brainstorming
 Nominal group
 Stepladder
 Delphi
Factors affecting DM - individual
 Styles
 DIRECTIVE,
 ANALYTICAL,
 CONCEPTUAL,
 BEHAVIOURAL
Factors affecting DM - individual
 Individual differences
 Styles
 Risk taking
 Values
 Intuition
 Creativity
Factors affecting DM  Group/Org
 Groupthink
 Aschs experiment
 Group polarization
 Political pressures
 Time pressures
 Cultural context
Decision making
 Video time!
Factors affecting DM
 Traps, biases
 Overconfidence
 Framing
 Anchoring
 Status-quo
 Sunk cost
 escalation of commitment
Points to note
 Awareness of traps in our thinking
 Keep questioning assumptions
 Seek various perspectives/frames
 Understand decision styles of self, others
 Encourage dissent
 Cultivate culture of openness, failure acceptance
 Awareness of yes-(wo)men, groupthink
 Use nominal techniques to allow private votes
QUIZ  3 [take home]
Individually work and
 Map which traps and biases from the reading would
significantly affect which stages of the decision making
process. Substantiate with examples [10 marks]
 Submit a print copy in tomorrows class
Decision making
Mental accounting
 Imagine that you have decided to see a movie and
have paid the admission price of $10 per ticket. As
you enter the theater, you discover that you have
lost the ticket. The seat was not marked, and the
ticket cannot be recovered. Would you pay $10 for
another ticket?
 46% ready to buy
 Imagine that you have decided to see a movie
where admissionis $10, but you have not yet
bought the ticket. As you walk to the theater, you
discover that you have lost a $10 bill. Would you
still pay $10 for a ticket to the movie?
 88% ready to buy

More Related Content

Decision making

  • 2. Types Programmed Non-programmed Top-down Empowered
  • 4. Processes - Individual Identify problem Establish decision criteria Weigh decision criteria Generate alternatives Evaluate alternatives Make a choice Implement choice Evaluate
  • 5. Processes - Individual Rational economic model Bounded rationality Satisficing Intuitive decision-making Creative decision-making
  • 6. Processes Group/Org Brainstorming Nominal group Stepladder Delphi
  • 7. Factors affecting DM - individual Styles DIRECTIVE, ANALYTICAL, CONCEPTUAL, BEHAVIOURAL
  • 8. Factors affecting DM - individual Individual differences Styles Risk taking Values Intuition Creativity
  • 9. Factors affecting DM Group/Org Groupthink Aschs experiment Group polarization Political pressures Time pressures Cultural context
  • 12. Factors affecting DM Traps, biases Overconfidence Framing Anchoring Status-quo Sunk cost escalation of commitment
  • 13. Points to note Awareness of traps in our thinking Keep questioning assumptions Seek various perspectives/frames Understand decision styles of self, others Encourage dissent Cultivate culture of openness, failure acceptance Awareness of yes-(wo)men, groupthink Use nominal techniques to allow private votes
  • 14. QUIZ 3 [take home] Individually work and Map which traps and biases from the reading would significantly affect which stages of the decision making process. Substantiate with examples [10 marks] Submit a print copy in tomorrows class
  • 16. Mental accounting Imagine that you have decided to see a movie and have paid the admission price of $10 per ticket. As you enter the theater, you discover that you have lost the ticket. The seat was not marked, and the ticket cannot be recovered. Would you pay $10 for another ticket? 46% ready to buy
  • 17. Imagine that you have decided to see a movie where admissionis $10, but you have not yet bought the ticket. As you walk to the theater, you discover that you have lost a $10 bill. Would you still pay $10 for a ticket to the movie? 88% ready to buy