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Deck librileo v3_2014_02_28

Julius Bertram
Julius Bertram

The document describes Librileo, a startup that provides monthly book subscriptions for children. It summarizes that Librileo solves the problem of parents wanting their children to read more but lacking the time to find appropriate books, by curating monthly book boxes tailored for different age groups. The core team consists of Sarah Seeliger and Julius Bertram, who have relevant educational and entrepreneurial backgrounds. The document outlines Librileo's business model, market opportunity, competitors, financial projections, milestones and ultimately their vision to become the leading children's book subscription provider in Europe.

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Deck librileo v3_2014_02_28
Core Team Sarah Seeliger, 26 Julius Bertram, 30 ≒ Founder kirondo GmbH (Team Europe Venture) ≒ ≒ Founder njunju GbR (forerunner of kirondo) Founder / CEO kirondo GmbH (Team Europe Venture) ≒ Founder Sarah Seeliger Make-up Artist ≒ Founder njunju GbR (forerunner of kirondo) ≒ Founder Der gelbe Hocker (local transportation startup) Sales Manager Germany, VdS GmbH ≒ University education University education ≒ 2014 Bachelor of Arts in Entrepreneurship, HWR Berlin ≒ ≒ Master of Science (OvGU Magdeburg / HS Magdeburg Stendal) Sales Engineer (VDI)
Librileo solves a problem, all parents know! ≒ Children that read perform better in school ! ≒ Parents know about that and read more with their children ≒ Most parents work and dont have the time to research the best books for their children ≒ The result is frustration and boredom
Reading is important "A large-scale study of the Reading Foundation commissioned by the Federal Ministry for Family Affairs has revealed that students perform over classes average if they like reading books in their spare time. www.familien-schutz.de "Literacy is the ticket into the modern media society. Anyone who does not have, will miss the boat. Goethe Institute
Librileo ensures that children always get the right books! ≒ Diverse selection or six different age groups ≒ Topics change monthly, providing constant educational value for children ≒ Cooperation with renowned publishers ≒ Experts / pedagogues choose the books ≒ Tested by real families
Market size ≒ 5.4 Mio children aged 0 8 ≒ Every mother has 1.4 children on average ≒ Middle class accounts for approximately 58% of general population (5.4 Mio / 1,4)*58% = 2,3Mio families ≒ Each family spends aprox. 20 on education each month Addressable market: 46 mil a month
Market actuals ≒ No subsription for kids books yet ≒ 88% of german households read to their children ≒ Declining revenue for traditional bookshops: 15% during last 30 years ≒ Revenue of online bookshops has consistently grown 500% during the past 10 years publichers book club shipping book trade shipping book trade, just online Revenue development book market 80% 60% 40% stationary 20% 0% not stationary 1980 1990 2000 2005 2009 forecast 2015 forecast 2020 1980 1990 2000 2005 2009 forecast 2015 forecast 2020 Online / not stationary 25% 20% 15% 10% 5% 0% *sales dev. during last 30 years
How does it work ≒ Customer chooses age group and completes online purchase ≒ Librileo buys the books directly from the publishers ≒ Workshop for disabled packs the books ≒ Deutsche Post delivers to the customers ≒ (Logistics is set up to handle up to 5000 boxes)
Competitors Market participants addressing thesame target group ≒ Wummelkiste ≒ Tollabox Subscription with ≒ Exploribox same target group, ≒ Nonabox but no books ≒ Spielzeugkiste Direct competitors ≒ Market participants dealing with books ≒ Amazon ≒ Ebay ≒ Libraries Books, but no ≒ Bookstores subscription ≒ Onlineshops ≒ Shipping bookshop NONE! No one offers subscriptions for kids books
Revenue Model 17,95 -2,00 -7% 14,95 40 % 5,00 2
Recent numbers Distribution of age groups 40% Average purchase price 10,28 10,15 10,14 10,14 10,07 30% 20% 10,09 10% 0% 0-1 51,00% 1-2 2-3 3-4 4-6 6-8 0-1 1-2 2-3 3-4 4-6 6-8 Distribution of orders 40,00% All orders: 110 Shipped: february march 60 72* 9,00% * Loose of approx 25 customers by changig payment Monatsabo 3 Monats Abo 12 Monats Abo
Sales development Boxes sold / year Boxes sold / month 400000 200000 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 1500 1000 500 0 25.000,00 20.000,00 15.000,00 10.000,00 5.000,00 - Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Revenue with boxes sold / month 0 Year 1 Year 2 Year 3 Year 4 Year 5 Revenue with boxes sold / year 6.366.420 1.911.960 3.773.070 727.155 108.311 Year 1 Year 2 Year 3 Year 4 Year 5
EBIT EBIT / month 0 Month Month Month Month Month Month Month Month Month Month Month Month -2.000 1 2 3 4 5 6 7 8 9 10 11 12 -4.000 -6.000 -8.000 EBIT / year 600.598 1.198.545 215.361 -48.391 Year 1 23.185 Year 2 Year 3 Year 4 Year 5
Milestones Done Acquire first customers (100) 15.03. Soft relaunch web shop 31.05. Close seed financing (60k) Q2 600 customers (proof) Q4 5.000 customers (profitable) 2015 Series A Internationalization, DACH
Vision Librileo will be the leading provider for childrens books subcriptions in DACH within the next 2 years, in Europe within the next 5 years. Librileo will be a name for educationally valuable content and a beloved alternative for traditional bookshops.
You like it? Glad you do. We are looking for value adding Business Angels as well as for small tickets. Lets talk in detail, get things done together and grow the subscription market for kids books. julius@librileo.de 030 609 524 61 / 0152 535 965 01 www.librileo.de
Additional Information
Customers quotes For us the Librileo boxes are a joyful expectation, a sweet story time and time we spend together. Frau Dr. Christina Baris My son is completely thrilled. A real hit! Julia, test family
Partners / Network Marketing Support ≒ Fabian M旦schter (UX I Konzeption I Web Analyse) ≒ Eje Stabler (UI/UX Design I Usability Testing I Conversion Optimierung) ≒ Hannes Schwager (Strategie I Projektmanagement I SEA & SEO) Accounting / Finance ≒ Prof.Dr.Liv Kirsten Jacobsen, tax consultant, Professor for Entrepreneurship Pedagogues ≒ Angelika Bertram, Graduate social pedagogue Publishers ≒ Jacqueline K端hne, Managing director Eulenspiegel Verlag
Marketing I Target group ≒ Women, 25 45 years old ≒ Children aged 0 8 years ≒ Upper middle class ≒ Working Marketing channels ≒ PR ≒ Affiliate campaigns ≒ Customer loyalty through high engaging Content ≒ CRM ≒ Social media advertising ≒ Cooperations ≒ Newsletter Marketing ≒ Adwords ≒ SEM
Marketing II Affiliate campaigns PR Social media advertising Adwords SEM Attention New customer Cooperations CRM campaigns Newsletter Marketing (Recycle Leads) New customers
Exit scenario A) ≒ Publishers need to transform to modern businesses ≒ High potential for an acquisition by one of the traditional publishers B) ≒ Acquisition by any competitor, dealing with the same targetgroup C) ≒ Acquisition by book club (f.e.Bertelsmann)
Librileo in media Online Cooperation ≒ Gr端nderszene ≒ Deutsche Startups ≒ Amicella ≒ Stadt Land Mama (Blog) ≒ Erdb辰r (berlin startup) ≒ Tollabox (berlin startup) Print Youtube ≒ ≒ ≒ ≒ ≒ ≒ Internet World of Business KidsGo Lisa buchreport.magazin Own spot Produkttest by expressbaby94

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Deck librileo v3_2014_02_28

  • 2. Core Team Sarah Seeliger, 26 Julius Bertram, 30 ≒ Founder kirondo GmbH (Team Europe Venture) ≒ ≒ Founder njunju GbR (forerunner of kirondo) Founder / CEO kirondo GmbH (Team Europe Venture) ≒ Founder Sarah Seeliger Make-up Artist ≒ Founder njunju GbR (forerunner of kirondo) ≒ Founder Der gelbe Hocker (local transportation startup) Sales Manager Germany, VdS GmbH ≒ University education University education ≒ 2014 Bachelor of Arts in Entrepreneurship, HWR Berlin ≒ ≒ Master of Science (OvGU Magdeburg / HS Magdeburg Stendal) Sales Engineer (VDI)
  • 3. Librileo solves a problem, all parents know! ≒ Children that read perform better in school ! ≒ Parents know about that and read more with their children ≒ Most parents work and dont have the time to research the best books for their children ≒ The result is frustration and boredom
  • 4. Reading is important "A large-scale study of the Reading Foundation commissioned by the Federal Ministry for Family Affairs has revealed that students perform over classes average if they like reading books in their spare time. www.familien-schutz.de "Literacy is the ticket into the modern media society. Anyone who does not have, will miss the boat. Goethe Institute
  • 5. Librileo ensures that children always get the right books! ≒ Diverse selection or six different age groups ≒ Topics change monthly, providing constant educational value for children ≒ Cooperation with renowned publishers ≒ Experts / pedagogues choose the books ≒ Tested by real families
  • 6. Market size ≒ 5.4 Mio children aged 0 8 ≒ Every mother has 1.4 children on average ≒ Middle class accounts for approximately 58% of general population (5.4 Mio / 1,4)*58% = 2,3Mio families ≒ Each family spends aprox. 20 on education each month Addressable market: 46 mil a month
  • 7. Market actuals ≒ No subsription for kids books yet ≒ 88% of german households read to their children ≒ Declining revenue for traditional bookshops: 15% during last 30 years ≒ Revenue of online bookshops has consistently grown 500% during the past 10 years publichers book club shipping book trade shipping book trade, just online Revenue development book market 80% 60% 40% stationary 20% 0% not stationary 1980 1990 2000 2005 2009 forecast 2015 forecast 2020 1980 1990 2000 2005 2009 forecast 2015 forecast 2020 Online / not stationary 25% 20% 15% 10% 5% 0% *sales dev. during last 30 years
  • 8. How does it work ≒ Customer chooses age group and completes online purchase ≒ Librileo buys the books directly from the publishers ≒ Workshop for disabled packs the books ≒ Deutsche Post delivers to the customers ≒ (Logistics is set up to handle up to 5000 boxes)
  • 9. Competitors Market participants addressing thesame target group ≒ Wummelkiste ≒ Tollabox Subscription with ≒ Exploribox same target group, ≒ Nonabox but no books ≒ Spielzeugkiste Direct competitors ≒ Market participants dealing with books ≒ Amazon ≒ Ebay ≒ Libraries Books, but no ≒ Bookstores subscription ≒ Onlineshops ≒ Shipping bookshop NONE! No one offers subscriptions for kids books
  • 10. Revenue Model 17,95 -2,00 -7% 14,95 40 % 5,00 2
  • 11. Recent numbers Distribution of age groups 40% Average purchase price 10,28 10,15 10,14 10,14 10,07 30% 20% 10,09 10% 0% 0-1 51,00% 1-2 2-3 3-4 4-6 6-8 0-1 1-2 2-3 3-4 4-6 6-8 Distribution of orders 40,00% All orders: 110 Shipped: february march 60 72* 9,00% * Loose of approx 25 customers by changig payment Monatsabo 3 Monats Abo 12 Monats Abo
  • 12. Sales development Boxes sold / year Boxes sold / month 400000 200000 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 1500 1000 500 0 25.000,00 20.000,00 15.000,00 10.000,00 5.000,00 - Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Revenue with boxes sold / month 0 Year 1 Year 2 Year 3 Year 4 Year 5 Revenue with boxes sold / year 6.366.420 1.911.960 3.773.070 727.155 108.311 Year 1 Year 2 Year 3 Year 4 Year 5
  • 13. EBIT EBIT / month 0 Month Month Month Month Month Month Month Month Month Month Month Month -2.000 1 2 3 4 5 6 7 8 9 10 11 12 -4.000 -6.000 -8.000 EBIT / year 600.598 1.198.545 215.361 -48.391 Year 1 23.185 Year 2 Year 3 Year 4 Year 5
  • 14. Milestones Done Acquire first customers (100) 15.03. Soft relaunch web shop 31.05. Close seed financing (60k) Q2 600 customers (proof) Q4 5.000 customers (profitable) 2015 Series A Internationalization, DACH
  • 15. Vision Librileo will be the leading provider for childrens books subcriptions in DACH within the next 2 years, in Europe within the next 5 years. Librileo will be a name for educationally valuable content and a beloved alternative for traditional bookshops.
  • 16. You like it? Glad you do. We are looking for value adding Business Angels as well as for small tickets. Lets talk in detail, get things done together and grow the subscription market for kids books. julius@librileo.de 030 609 524 61 / 0152 535 965 01 www.librileo.de
  • 18. Customers quotes For us the Librileo boxes are a joyful expectation, a sweet story time and time we spend together. Frau Dr. Christina Baris My son is completely thrilled. A real hit! Julia, test family
  • 19. Partners / Network Marketing Support ≒ Fabian M旦schter (UX I Konzeption I Web Analyse) ≒ Eje Stabler (UI/UX Design I Usability Testing I Conversion Optimierung) ≒ Hannes Schwager (Strategie I Projektmanagement I SEA & SEO) Accounting / Finance ≒ Prof.Dr.Liv Kirsten Jacobsen, tax consultant, Professor for Entrepreneurship Pedagogues ≒ Angelika Bertram, Graduate social pedagogue Publishers ≒ Jacqueline K端hne, Managing director Eulenspiegel Verlag
  • 20. Marketing I Target group ≒ Women, 25 45 years old ≒ Children aged 0 8 years ≒ Upper middle class ≒ Working Marketing channels ≒ PR ≒ Affiliate campaigns ≒ Customer loyalty through high engaging Content ≒ CRM ≒ Social media advertising ≒ Cooperations ≒ Newsletter Marketing ≒ Adwords ≒ SEM
  • 21. Marketing II Affiliate campaigns PR Social media advertising Adwords SEM Attention New customer Cooperations CRM campaigns Newsletter Marketing (Recycle Leads) New customers
  • 22. Exit scenario A) ≒ Publishers need to transform to modern businesses ≒ High potential for an acquisition by one of the traditional publishers B) ≒ Acquisition by any competitor, dealing with the same targetgroup C) ≒ Acquisition by book club (f.e.Bertelsmann)
  • 23. Librileo in media Online Cooperation ≒ Gr端nderszene ≒ Deutsche Startups ≒ Amicella ≒ Stadt Land Mama (Blog) ≒ Erdb辰r (berlin startup) ≒ Tollabox (berlin startup) Print Youtube ≒ ≒ ≒ ≒ ≒ ≒ Internet World of Business KidsGo Lisa buchreport.magazin Own spot Produkttest by expressbaby94