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Beyond Piano Black - Decorative Automotive Plastics
 Established in 1868
   -   part of MacDermid Inc. since 2005

 Producer of coated films and chemicals
 Proprietary technology for specific applications
 Sales $100m across 85 countries

 340 employees globally
 World leader in tightly defined global niches
   -   printing, electronics, diagnostics, telecom, display,
       automotive & appliance markets

 Expert evangeliser for screen printing and FIM
 Aggressive NPD Processes
   -   10% workforce is R&D/Tech Support
MacDermids Industrial and Autotype divisions fuse ideas to develop
the latest coatings and films for styling and design applications



  FIM Films in Piano Black,
 Colours and Textures

  Metallic finishes in Chrome,
 Satin and Lacquers




                                  for illustration only
PC
              Graphic                Autoflex   Aquatex
               films                    XF
Formability




                                           Autoflex
                               Selective
                               texture
                                            HF PE

                               Hard
                               coat

                               Base              Autoflex
                               Film                 AF
                               Ink



              Chemical & Abrasion Resistance
   Early adoptions from Ford/Visteon in mid and late 1990s
    -   HVAC bezels
    -   some very large (Taurus Football)

   Driven by pioneering processors:
    -   McGavigans in UK
    -   Serigraph, Northern Engraving,
        Kaumagraph/ADS in US
    -   Films were usually Bayfol from BMS
          Textured film (gave good registration)
          PC blend with polyester improved chemical resistance
    -   BUT limitations restricted growth
          tendency to become very blue on forming
          gloss surfaces became badly scratched
   Early use in button caps 2000/2001
    -   Lancia Delta
    -   BackStickers - now Schuster
    -   Autotype AutoForm film
    -   Very limited formability but early example of piano black by FIM



   Mercedes S Class 2005
    -   Breakthrough adoption
    -   Foliotec/KH
    -   Autoflex速 XtraForm fully formable hardcoated film
    -   First major piano black FIM application
Beyond Piano Black - Decorative Automotive Plastics
 Adoptions from
      Ford
      Fiat
      VAG
      GM

 XtraForm the material of choice
      Integration of lenses
      Complex backlighting
      Secret til lit
      Integrated switches
      Blacker black available

 Mainstream technology
   OEMs now have confidence in the process
   Competent proven supplier base is ever-growing
   Yields and part sizes increasing


However:
   Black panel is not enough
   Designers grow tired of the same discussion
   What more can the technology offer?
 Economic combination of texture with gloss
  - Integration of display lenses with texture bezel
  - Texture feature lines
  - Textile effects
 Screen printing enabling technology:
  - Eco friendly Aquatex速
      New easy print option now sampling
      Specifically designed to work with XtraForm

 Microreplication enabling technology:
  - New textured hardcoats
      Autotex速 S
   Low haze AG for display integration
      Excellent clarity with reflection suppression
   PC film is a mainstay for FIM today
    - Great film, but with limitations
    - Flex life


   Not possible to incorporate long life flex switches
    - Chemical resistance
         Without hardcoat cannot pass automotive standards
         Only post cure hardcoats deliver barrier properties
             Require specialist handling


   What alternatives are available?
   OPET
    -   Very strong
    -   Good indentation hardness
    -   Good clarity
    -   Excellent flex life
    -   Surprisingly formable


   Enables
    -   switch integration
    -   formable pre-cured hardcoat




               HiForm PE - Formable hardcoated OPET
PMMA

  Very hard at 20属C

   Good indentation hardness
       Can be brittle to cut
   Very soft at 100属C
        Very easy to form
   Excellent clarity
   Low birefringence
      for displays
    Toray Picasus

    - Non metallic lustre film
    - Compatible with XtraForm coating
    - Potential for development
        Badges
        Chrome replacement
   MDA have advanced nano-replication capability

       Scalable to huge volume
       Motheye AR structures
       High cost of origination limiting
       New low cost methods in development
       Capable of FIM integration
       Displays
 Capacitive switches
    Advanced development (Schuster)

 Antenna integration
    Bluetooth
    WiFi
    Already implemented by FIM in mobile phones
    Printed tracks or selective plating
        MacDermid Electronic Solutions

 Inductive charging
    No adoption yet (as far as we know)
    Phone/SatNav charging with no cables?
    Magnetic location?

 MDA working on transparent conductive films
 No working soft touch films for interior Yet

 Chemical resistance barrier of these coatings is poor

 Soft touch on OPET could be the answer

 MDA have a film now at commercial launch
     Need to work on ink compatibility to fully meet automotive thermal soak
   XtraForm already very durable to UV
    -   Capable of further development

   Exterior grade
     B and C pillars
     Door kick strips
          backlighting
     Badges
          backlighting!
   Designers need to be inspired by the possibilities

   Imagine new application areas:
     Door spears
         Almost no penetration by FIM today
         But what if we can integrate functionality?
             Mood lighting
             Switching
                損 locks, windows, audio controls, interior lights
                損 proximity sensors
             Radio antennae

   15 years ago the FIM light bulb turned on for me
     Lets make the same thing happen for designers!
Reproduction of any material whether by photocopying or storing in any medium
 by electronic means or otherwise is prohibited without prior written consent of
                           MacDermid Autotype Ltd

             息 2011 MacDermid Autotype Ltd. All rights reserved

More Related Content

Beyond Piano Black - Decorative Automotive Plastics

  • 2. Established in 1868 - part of MacDermid Inc. since 2005 Producer of coated films and chemicals Proprietary technology for specific applications Sales $100m across 85 countries 340 employees globally World leader in tightly defined global niches - printing, electronics, diagnostics, telecom, display, automotive & appliance markets Expert evangeliser for screen printing and FIM Aggressive NPD Processes - 10% workforce is R&D/Tech Support
  • 3. MacDermids Industrial and Autotype divisions fuse ideas to develop the latest coatings and films for styling and design applications FIM Films in Piano Black, Colours and Textures Metallic finishes in Chrome, Satin and Lacquers for illustration only
  • 4. PC Graphic Autoflex Aquatex films XF Formability Autoflex Selective texture HF PE Hard coat Base Autoflex Film AF Ink Chemical & Abrasion Resistance
  • 5. Early adoptions from Ford/Visteon in mid and late 1990s - HVAC bezels - some very large (Taurus Football) Driven by pioneering processors: - McGavigans in UK - Serigraph, Northern Engraving, Kaumagraph/ADS in US - Films were usually Bayfol from BMS Textured film (gave good registration) PC blend with polyester improved chemical resistance - BUT limitations restricted growth tendency to become very blue on forming gloss surfaces became badly scratched
  • 6. Early use in button caps 2000/2001 - Lancia Delta - BackStickers - now Schuster - Autotype AutoForm film - Very limited formability but early example of piano black by FIM Mercedes S Class 2005 - Breakthrough adoption - Foliotec/KH - Autoflex速 XtraForm fully formable hardcoated film - First major piano black FIM application
  • 8. Adoptions from Ford Fiat VAG GM XtraForm the material of choice Integration of lenses Complex backlighting Secret til lit Integrated switches Blacker black available Mainstream technology
  • 9. OEMs now have confidence in the process Competent proven supplier base is ever-growing Yields and part sizes increasing However: Black panel is not enough Designers grow tired of the same discussion What more can the technology offer?
  • 10. Economic combination of texture with gloss - Integration of display lenses with texture bezel - Texture feature lines - Textile effects Screen printing enabling technology: - Eco friendly Aquatex速 New easy print option now sampling Specifically designed to work with XtraForm Microreplication enabling technology: - New textured hardcoats Autotex速 S Low haze AG for display integration Excellent clarity with reflection suppression
  • 11. PC film is a mainstay for FIM today - Great film, but with limitations - Flex life Not possible to incorporate long life flex switches - Chemical resistance Without hardcoat cannot pass automotive standards Only post cure hardcoats deliver barrier properties Require specialist handling What alternatives are available?
  • 12. OPET - Very strong - Good indentation hardness - Good clarity - Excellent flex life - Surprisingly formable Enables - switch integration - formable pre-cured hardcoat HiForm PE - Formable hardcoated OPET
  • 13. PMMA Very hard at 20属C Good indentation hardness Can be brittle to cut Very soft at 100属C Very easy to form Excellent clarity Low birefringence for displays
  • 14. Toray Picasus - Non metallic lustre film - Compatible with XtraForm coating - Potential for development Badges Chrome replacement
  • 15. MDA have advanced nano-replication capability Scalable to huge volume Motheye AR structures High cost of origination limiting New low cost methods in development Capable of FIM integration Displays
  • 16. Capacitive switches Advanced development (Schuster) Antenna integration Bluetooth WiFi Already implemented by FIM in mobile phones Printed tracks or selective plating MacDermid Electronic Solutions Inductive charging No adoption yet (as far as we know) Phone/SatNav charging with no cables? Magnetic location? MDA working on transparent conductive films
  • 17. No working soft touch films for interior Yet Chemical resistance barrier of these coatings is poor Soft touch on OPET could be the answer MDA have a film now at commercial launch Need to work on ink compatibility to fully meet automotive thermal soak
  • 18. XtraForm already very durable to UV - Capable of further development Exterior grade B and C pillars Door kick strips backlighting Badges backlighting!
  • 19. Designers need to be inspired by the possibilities Imagine new application areas: Door spears Almost no penetration by FIM today But what if we can integrate functionality? Mood lighting Switching 損 locks, windows, audio controls, interior lights 損 proximity sensors Radio antennae 15 years ago the FIM light bulb turned on for me Lets make the same thing happen for designers!
  • 20. Reproduction of any material whether by photocopying or storing in any medium by electronic means or otherwise is prohibited without prior written consent of MacDermid Autotype Ltd 息 2011 MacDermid Autotype Ltd. All rights reserved