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Throughout my career, I've strived to stay consistent about consistency. Even the best business plans will fail without a dedication to consistency. If I say I'm going to do something, I do it. If I say I'm going to be somewhere, I'm there. If I initiate a new business process or initiative, I follow through. In my experience, consistency is a must as you build and grow your business. Here are the reason: 1. Consistency allows for measurement. 2. Consistency creates accountability. 3. Consistency establishes your reputation. 4. Consistency makes you relevant. 5. Consistency maintains your message.Read less