Degordian
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Degordian is a digital marketing agency with offices in several European cities. They provide services such as digital strategy, analytics, social media, content production, design, and development. Degordian follows a thorough process with phases like research, strategy, design, implementation, quality assurance, and optimization. They utilize technologies including PHP, JavaScript, databases, CMS platforms, and analytics tools. Example projects include websites for brands like Heineken and O転ujsko, as well as mobile app advertising and personal websites.
Degordian
- 2. About Us Degordian Presentation 01
- 3. Degordian is an independent digital production & marketing agency 01 About Us
- 4. Of鍖ces Degordian Corporate Presentation Zagreb Mostar Belgrade Vienna Ljubljana London 01 About Us
- 5. Company growth Degordian Corporate Presentation 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 4 1 3 2 4 4 2 6 0 8 5 1 1 4 01 About Us
- 6. Degordian Production presentation CSS Winner Fltdsgn Best CSS Website German Design Awards One Page Love CSS Light Web Guru Awards We are passionate about design & technology 3372 01 About Us
- 7. Degordian Production presentation 01 About Us Certi鍖cates CERTIFIED PARTNER Spree7 partner Mediamath
- 8. Our approach Strategic User centric Transparent Partnership International 01 About Us
- 9. 01 About Us Services DIGITAL STRATEGY ANALYTICS SOCIAL MEDIA DEVELOPMENT CONTENT PRODUCTION DESIGN & UX DIGITAL ADVERTISING PRODUCTS
- 10. Degordian Process & Phases 02 Production Presentation
- 11. RESEARCH BUSINESS GOALS TARGET AUDIENCE COMPETITION PROJECT PURPOSE & GOALS EXPECTATIONS De鍖nition Strategy Launch GOALS & OBJECTIVES USER CASE SCENARIOS CREATIVE CONCEPT CONTENT STRATEGY ADVERTISING STRATEGY FLOW & SITEMAP PAGE ELEMENT LIST WIREFRAMES MOODBOARD ART DIRECTION DESIGN OF ALL PAGES RESPONSIVE WEB DESIGN INFORMATION ARCHITECTURE HTML 5 CODING HTML 5 BACKEND IMPLEMENTATION CMS SEO WEB&MOBILE ANALYTICS SOCIAL MEDIA ADVERTISING GOOGLE ADVERTISING PROGRAMMATIC ADVERTISING TESTING CASES USER TESTING BROWSER TESTING USABILITY TESTING 2 OR MORE VERSIONS OF PAGE DESIGN OR ELEMENTS FOR A/B TESTING IMPLEMENTED TOOLS ON A WEBPAGE CONVERSION RATE OPTIMISATION ADS TESTING Implementation Quality Assurance Optimisation *ITTERATIVE PROCESS Process stages 02 Process & phases
- 12. De鍖nition RESEARCH BUSINESS GOALS TARGET AUDIENCE COMPETITION PROJECT PURPOSE & GOALS EXPECTATIONS 02 Process & phases
- 13. Strategy GOALS & OBJECTIVES USER CASE SCENARIOS CREATIVE CONCEPT CONTENT STRATEGY ADVERTISING STRATEGY FLOW & SITEMAP PAGE ELEMENT LIST WIREFRAMES MOODBOARD ART DIRECTION 02 Process & phases
- 14. 02 Process & phases / Strategy User case scenarios
- 15. Page element list 02 Process & phases / Strategy
- 16. Sitemap 02 Process & phases / Strategy
- 17. Wireframes 02 Process & phases / Strategy
- 18. Art Direction / Styleguide 02 Process & phases / Strategy
- 19. Design progress 02 Process & phases / Strategy
- 20. Implementation DESIGN OF ALL PAGES RESPONSIVE WEB DESIGN INFORMATION ARCHITECTURE HTML 5 CODING HTML 5 BACKEND IMPLEMENTATION CMS SEO WEB&MOBILE ANALYTICS SOCIAL MEDIA ADVERTISING GOOGLE ADVERTISING PROGRAMMATIC ADVERTISING 02 Process & phases
- 21. Quality Assurance TESTING CASES USER TESTING BROWSER TESTING USABILITY TESTING 02 Process & phases
- 22. Optimisation 2 OR MORE VERSIONS OF PAGE DESIGN OR ELEMENTS FOR A/B TESTING IMPLEMENTED TOOLS ON A WEBPAGE CONVERSION RATE OPTIMISATION ADS TESTING 02 Process & phases
- 23. Web analytics implementation 02 Process & phases / Optimisation
- 24. Conversion rate optimisation- heatmap 02 Process & phases / Optimisation
- 25. Mobile analytics implementation 02 Process & phases / Optimisation
- 26. Reporting 02 Process & phases / Optimisation
- 28. Languages PHP Javascript NodeJS Java Objective-C Swift 03 Technology
- 29. Frameworks YII2 Express Restify jQuery Angular 03 Technology
- 30. Databases mySQL Mongo Couchbase Redis 03 Technology
- 31. CMS Platforms Wordpress Ezpublish 03 Technology
- 32. Analytics tools Google Analytics Omniture Hotjar 03 Technology
- 33. Project Management & Client collaboration tools Basecamp Teamwork Slack Youtrack 03 Technology Google Drive
- 36. SERVICES Creative concept Design & User Experience Content Production Development TECHNOLOGY Php Mysql Geolocation
- 37. GOALS CHALLENGES SOLUTION Encourage Heineken customers to visit on-trade locations and buy while enjoying UEFA Champions League (UCL) matches with their friends across Albania, Georgia and Cyprus UCL fans often have trouble 鍖nding the right on-trade locations where to enjoy UCL matches with their friends getting the customers to engage with the brand, when their main goal is enjoying the match with their friends 1 2 Microsite where users were required to upload a code from Heineken bottles to enter the award contest Users were also able to 鍖nd other useful information on the website like the map of Heineken on-trade locations in their city
- 40. RESULTS 574,966 Number of submitted codes 122,783 Unique visitors to the website
- 42. SERVICES Creative concept Design & User experience Development Content Production Analytics TECHNOLOGY Php Mysql Yii Custom CMS
- 43. GOALS CHALLENGES SOLUTION incrase tra鍖c to the site increase engagament on the site delight users (younger male population) with the overall experience present the quality of the beer through informal storytelling Find a way to tell O転ujskos story by combining the creative use of technology, photo & video and user interaction to enable seamless experience no matter the device 1 2 Research of usability principles, information architecture, design, content of all benchmark sites in food and drink industries and beyond De鍖ning a modern beer lovers experience Focus on user interaction, video and motion to enhance user experience 3
- 46. RESULTS AWARDS AND RECOGNITION Visitor number increase compared to the previous year (old website) 80% Increase in session duration during summer season 140%
- 47. Zipt PERFORMANCE ADVERTISING FOR MOBILE APP LAUNCH
- 48. SERVICES Analytics Digital Advertising Facebook Advertising SEO Contect Marketing TECHNOLOGY Node.js Couchbase RabbitMQ Complete restfull API Telekom platform Slack integration Billing platform External API integration Custom CRM platform Multiplatform architecture
- 49. Reach as many members of the target audience as possible on prede鍖ned target markets (markets with lower data usage for which the app is specialized) encourage as many app installs as possible while keeping the cost of installation under the value set by the client Creating a strong brand awareness in a market saturated with well- known messaging and call apps such as Skype, WhatsApp and Viber Creating and connecting analytics tools in order to optimize campaigns based on: - app installs / advertising channel - usage of the app / advertising channel - app credits revenue / advertising channel 1 2 In the initial phase Facebook and Google advertising were used with the goal of getting as many possible subscribers on the client website to test user interest. Parallely, analytics setup and initial SEO were done. Further on, SEO specialists were consulting content creators in order to keep the website optimisation on a high level. In the launch phase the focus was put on using mobile app install ads on Google and Facebook. We used Facebook and Google advanced targeting possibilities to identify audiences best 鍖tting to our target group. Campaigns were then optimized and budgets were arbitraged to the better performing channels, campaigns and markets. GOALS CHALLENGES SOLUTION
- 50. RESULTS First 5 months of the campaign: 781.184 number of installs 20% lower overall cost per install than set by the client achieved by the fourth month of the campaign 13% overall conversion rate in total
- 51. Adriatic Luxury Hotels RESPONSIVE WEBSITE & CAMPAIGN VIEW PROJECT
- 52. SERVICES Design & User experience Development Analytics Digital Advertising Community Managment TECHNOLOGY Php Mysql Yii Custom CMS Availability integration
- 53. RESPONSIVE WEBSITE & CAMPAIGN ADRIATIC LUXURY HOTELS
- 56. SERVICES Design & User Experience Development SEO Analytics TECHNOLOGY Php Mysql Yii Custom CMS Elasticsearch External Api integration ERP integration
- 57. GOALS CHALLENGES SOLUTION make the online service orders as easy as possible, so online visits would generate pro鍖t in o鍖ine stores. attract new and younger users and customers and maintain the level of business tradition older clients were accustomed to shift the focus from the companys structure and hierarchy towards the presentation of products and services that are fully tailored to both their existing and new clients needs 1 2 Agile methodology - design, development and SEO were done simultaneously in order to reduce the time needed to 鍖nish the project Simpi鍖y the process of online purchase and 鍖nding contact information Presentation of products and services in logical categories and segments so visitors can easily 鍖nd what they are looking for on the website. Through development and SEO activities it was ensured that the website would in a very short time reach top organic positions on Google search 3 4
- 60. RESULTS 167% visitor number increase compared to the previous year (old website) 40% decrease in bounce rate 80% of all visitors land on the website through search engines 772 tyres purchased on the website in 鍖rst 鍖ve months
- 62. SERVICES Design & User Experience Content production Development SEO Analytics TECHNOLOGY Php Mysql Wordpress
- 63. GOALS CHALLENGES SOLUTION create a personal website for a renowned branding professional to showcase his successful career connect him with potential clients in need of consulting services di鍖erentiate the client from other industry professionals transfer his playful, passionate and energetic approach to life and his work into the website 1 2 Minimalist layout with speci鍖c dominant elements indicate professionalism, experience and qualities but at the same time a distinct and recognizable style Content strategy allows users to read an entertaining biography of prof. Pavlek or access his blog and publications to gather useful knowledge through real-life examples The structure also allowed users to discover about the services he o鍖ers as a consultant Through development and SEO activities it was ensured that the website would in a very short time reach top organic positions on Google search 3 4
- 66. RESULTS The website achieved its primary goal as it succeeded in connecting the client with potential customers and professional media, thus spreading his personal brand. AWARDS AND RECOGNITION Best Professional Personal Website Webfestival 2015
- 67. info@degordian.com http://degordian.com facebook.com/degordian twitter.com/degordian