�ݺ�ߣ

1. 10 February 2010Create relevant email campaigns that make it to the inbox.An overview of deliverability challenges and solutions. K. Van Beeck - EmailGarage

2. 210 February 2010 |DeliverabilityWhat is deliverability?“The process of getting your email messages into the inboxes of your recipients. “Reputation management?“If your emails are routinely blocked, marked as spam, or delivered to unused mailboxes, they’re damaging your reputation.”EmailGarage - DMF

3. 310 February 2010 |WhitelistingYahoo ! “Note: Please review the best practice recommendations here before submitting a Bulk Sender application to Yahoo! Mail. In addition, this application process is not a guarantee for delivery to our users' Inbox. We will examine your email practices and policies, as well as your mailings' complaint rates, in making our decision.”Hotmail – Windows life “Werkt Windows Live Hotmail met een "lijst met toegestane afzenders" waar uw bedrijf op kan komen? “ “Nee. Een lijst met toegestane afzenders is in wezen een vrijbrief waarmee berichten van bepaalde afzenders filters voor ongewenste e-mail en andere voorzorgsmaatregelen kunnen omzeilen. Windows Live Hotmail evalueren alle inkomende e-mail op kwaadaardige inhoud. “ ... Think about it !!!EmailGarage - DMF

4. 410 February 2010 |DeliverabilityThe Battle to the Inbox:High level issues affecting deliverabilityEmailGarage - DMF

5. 510 February 2010 |DeliverabilityReputation Management & SenderScore“Like a credit score, a Sender Score is an indication of the trustworthiness of an email source.”EmailGarage - DMF

6. 610 February 2010 |DeliverabilityReputation Management & SenderScoreInfluenced by:Email volumes

7. Frequency

8. Unsubscribes

9. Bounces

10. Spam complaintsEmailGarage - DMF

11. 710 February 2010 |EmailGarage - DMFDeliverabilityThe Battle to the Inbox:ISPs (e.g. Skynet, Telenet, …) and reputation services (e.g. SpamCop, BondedSender, …) are increasingly looking to consumer complaints as the primary measure used to filter "unwanted email” and not just spam:

12. False Positives

13. Correlation of response and complaint is a fundamental weakness of complaint rate filtering

14. Consumer satisfaction will increasingly drive the deliverability of your email program

15. The definition of spam has changed from permission to perception based

16. Strong permission standards and list hygiene practices aren't enough anymore810 February 2010 |EmailGarage - DMFDeliverabilityAnatomy of a “Spam” complaintConsumer feedback mechanism used by ISPs and Reputation services to filter “unwanted” email.Therefore, managing complaints and understanding their cause is increasingly important to ensure ongoing deliverability

17. 910 February 2010 |EmailGarage - DMFDeliverabilityFACT: Your email is spam if the receiver thinks it is

18. 1010 February 2010 |EmailGarage - DMFDeliverabilityFACT: Your email is spam if the receiver thinks it is

19. 1110 February 2010 |EmailGarage - DMFDeliverabilityFACTS to faceISPs and reputation services are increasingly looking to consumer complaints as the primary measure used to filter "unwanted email” and not just spamConsumer satisfaction will increasingly drive the deliverability of your email program

20. The definition of spam has changed from permission to perception based

21. Strong permission standards and list hygiene practices aren't enough anymore1210 February 2010 |EmailGarage - DMFDeliverabilitySo here is your to do listStart working with a clean opt-in list

22. Make your communication relevant to your contacts

23. Work on your bounce management (pay attention to delete your bounces on the list).

24. Find yourself a partner that understands the true meaning of Reputation Management1310 February 2010 |EmailGarage - DMFThank youEmailGarageKenny Van Beeck – business development managerkvanbeeck@emailgarage.comtel + 32 2 658 29 50tel + 32 476 29 95 49http://www.emailgarage.comhttp://blog.emailgarage.comhttp://twitter.com/EmailGarage

�ݺ�ߣ

Deliverability and Reputation Management

More Related Content

Deliverability and Reputation Management