Dell Inspiron ESP
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This document summarizes an eavesdrop report on the Dell Inspiron laptop brand based on analysis of consumer conversations. The report identifies key issues mentioned regarding the Dell Inspiron including issues with customer service, user friendliness, and software. It provides an overall scorecard ranking the Dell Inspiron across different dimensions like performance, features, and ergonomics. The report was created using natural language processing techniques to analyze consumer generated media and extract themes to understand customer perceptions of the Dell Inspiron brand.
Dell Inspiron ESP
- 1. EAVESDROP DIPSTICK #011 Dell Inspiron ESP eavesdrop.silhouette.perspective ESP.ED011
- 2. Eavesdropping on conversations about the Dell Inspiron SAMPLE EAVESDROP REPORT Laptops > Dell Inspiron > Overall Scorecard ESP.ED011 Customer Service Brand Name Security Ports/Slots User Friendliness Value Usage Software Hardware Features Performance Connectivity Ergonomics To create a customer value scorecard for the Dell Inspiron Challenge Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including Building Domain knowledge dependent lexicons Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service) Analysis included competitive analysis (feature wise comparison across other popular laptop brands) Solution The Dell Inspiron Customer Service, User Friendliness and Software issues. Specific feedback included Improve customer service and reduce repair costs Improve general build quality in all areas and keeping costs constant Take Aways
- 3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED011 DOMAIN UNDERSTANDING LEXICONS EARDRUM MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
- 4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED011 TM ESP
Editor's Notes
- #2: ESP.ED011#1: Welcome to this slidecast by ESP. This particular dipstick is about the Dell Inspiron and its competitors.