The food industry contributes significantly to the Indian economy. It accounts for 14% of manufacturing GDP, 13% of exports, and employs over 14% of the workforce. The industry includes agriculture, food processing, marketing, wholesale and distribution, retail, and regulation. Demand for food is influenced by price, tastes and preferences, advertising, and consumer expectations. Supply is influenced by production costs, natural conditions, technology, transportation, and government policy. The interaction of supply and demand determines the price and quantity of food products in the market.
2. INTRODUCTION
It contributes about : 14% to manufacturing GDP, 13% to India's
export and 6% to total industrial investment.
The food industry is the complex, global collective of diverse
businesses that supplies most of the food consumed by the world
population .
It ranked 5th in term of
production, consumption
and export.
Indian food industry accounts
for 32% of countries total food market.
Production Processing Distribution Sales
Primary Producer Food Producer Wholesaler Retailer Consumer
Segments Of Food Industry
3. Overview
The food industry covers a wide range of areas, including those listed
below.
Agriculture : Crop farming, livestock raising, and fishing (or fish
farming)
Manufacturing: Agrochemicals, seed , farm machinery and supplies,
and agricultural construction
Food processing : Preparation of fresh products for market,
manufacture of prepared food products
Marketing: Promotion of generic products, new products, public
opinion, advertising , packaging, and public relations .
4. CONT..
Wholesale and distribution: Warehousing, transportation , logistics
Retail : Supermarket chains and independent food stores, direct-to-
consumer, restaurant, food services
Regulation: Local, regional, national, and international rules and
regulations for food production and sale, including food quality and
food safety, and industry lobbying activities
Education : Academic , vocational, consultancy
Research and development: Food technology
Financial services: Insurance, credit
5. WHAT IS DEMAND ?
Demand in economics is
the consumer desire and
ability to purchase goods
and services .
Price of
Education
Demand of
Education
6. Factors affecting Demand :
PRICE
TASTE & PREFRENCE
ADVERTISING EXPENDITURE
CHANGE IN PRICE OF REALTED GOODS
NUMBER OF CONSUMER IN MARKET
CONSUMER EXPECTATIONS
7. WHAT IS SUPPLY ?
Supply in economics
means total amount of
goods and services
available to customer .
The Supply Curve
Higher price leads to expansion
of quantity supplied
Lower price leads to
contraction of quantity
supplied
8. Factors affecting supply :
PRICE
COST OF PRODUCTION
NATURAL CONDITIONS
TECHNOLOGY
TRANSPORT
GOVERNMENT POLICY
PRICE OF RELATED GOODS