A Brief Introduction to what Demand Generation is. This simple slide goes through briefly the concept for demand generation, tools, and strategies behind it to driving growth for your funnel.
2. What is Demand Gen?
Drive Users Into The Funnel
Nurture Key Prospects
Webinars/Podcast/Events
Social Media/Customer Relationship
Email Campaign, ebooks, inbound marketing
Set up leads for the sales funnel
Test, Test, Test
4. MQL
Marketing Quali鍖ed Leads (MQLs) are prospects that have
indicated interest in your companys products or services by
doing something such as downloading a white paper,
attending a webinar or seminar, giving you their cards during a
trade show, etc.
5. SQL
These are the ones that 鍖t your pre-determined criteria for
what a hot lead looks like and you want a salesperson to close
the deal on :)
Sales Quali鍖ed Leads