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Demand Generation
@artofwarbiz
wilsonpeng.com
What is Demand Gen?
 Drive Users Into The Funnel
 Nurture Key Prospects
 Webinars/Podcast/Events
 Social Media/Customer Relationship
 Email Campaign, ebooks, inbound marketing
 Set up leads for the sales funnel
 Test, Test, Test
The FunnelVisitor
Prospect
MQL
SQL
Signup $$
MQL
Marketing Quali鍖ed Leads (MQLs) are prospects that have
indicated interest in your companys products or services by
doing something such as downloading a white paper,
attending a webinar or seminar, giving you their cards during a
trade show, etc.
SQL
These are the ones that 鍖t your pre-determined criteria for
what a hot lead looks like and you want a salesperson to close
the deal on :)
Sales Quali鍖ed Leads
Demand Generation Introduction!
Demand Generation Strategies
 Inbound Marketing
 Webinars/Podcast
 Events
 Email Automation/Campaigns
 Partnerships
Ultimate Goal?
Drive Awareness for product and capture leads :)
Hack the process!
Inbound Channels To Target
 Linkedin
 Twitter (social media)
 Blogs
 Events/
 Quora/Forums
More Inbound Channels
 Webinars
 Meetups
 Podcast
 Ebooks
 Content (blog posting)
 Academy videos
Paid Acquisition
 Retargeting
 Adwords
 Linkedin Ads
 Social Media Ads
 Referral Programs
Partnerships
 Build Relationships
 Leverage partners
 Gain Exposure
 Generate Leads
 Mutual gains
Partnership Examples
+
Tools For Demand Gen
Track Results

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Demand Generation Introduction!