DemandGen_1H12Metrics

Mar 15, 20150 likes121 views

The document summarizes Iomega's 1H12 demand generation plan, highlighting successful campaigns that generated over 1,200 leads. Key programs included (1) Google paid search campaigns for Iomega branded, cloud storage, and video surveillance keywords that received over 160,000 impressions and 4,000 clicks at a cost per lead of $96; (2) banner ads with above-average click-through rates that delivered over 13,000 impressions; and (3) lead generation programs that achieved over 75% of the 1,268 guaranteed leads, including over 65% from TechTarget. The plan indicates phase 2 will begin in July.

Iomega Network Storage
1H12 Demand Gen
STATS
June 30, 2012

Iomega Confidential 2
Demand Generation Plan: 1H12 Update
?? Phase 1 Updates
�C? Highlights
�C? Recap of Campaigns
�C? Recap of Assets
�C? Results-to-date
?? Phase 2 �C starts in July

Iomega Confidential 3
Highlights Demand Gen Campaign: U.S.
As of May 21, 2012
3
Program Highlights
(3) GOOGLE PAID
SEARCH Campaigns:
Branded, Cloud, Video
Surveillance
Cloud Storage Solutions SEM Campaign has
garnered a 4% Conversion Rate right out of the
gate! Received 37 Hot Leads from May 21 �C June
26, 2012!
(2) Banner Ads:
MindTree and Video
Surveillance
We have an above average CTR (click through
rate) on both banner ads in TechTarget,
SpiceWorks and SourceForge. .27% and .15%
(3) Lead Generation
Programs: Guaranteed
Lead Programs
We have 1266 leads guaranteed �C with over 75%
delivered to-date from Tech Target. An additional
430 Guaranteed leads coming to us in Q4.
(15) Assets:
Whitepapers, Solution
Briefs, Buyers Guide,
Flash Videos, ebook
For all of our campaigns we used 15 different
assets to gather leads. Including: Flash Videos,
Microsites, Whitepapers, Buyers Guide, Solution
Briefs, Tech Briefs, etc. for Cloud Storage, Video
Surveillance and Iomega branded campaigns.

Iomega Confidential 4
WW Assets: VSS, Branded, Cloud Storage
OVER 15 Assets used: Solution
Briefs, Guides, Tech Briefs

Iomega Confidential 5
SEM GOOGLE Paid Search U.S.
Launched 3 SEM/Google Paid Search Campaigns
Iomega Branded * Iomega VS * Iomega Cloud
Average CTR = 2.65%
Cloud Storage Solutions = 4%
Total Leads Received = 167
TOTAL Hot Leads Received = 46

Iomega Confidential 6
SEM GOOGLE Paid Search US
SEM/Google Paid Search Campaigns US
Impressions = 161,204
Clicks = 4,396
Cost Per Click = $1.61
Cost Per Lead = $96

Iomega Confidential 7
GOOGLE Paid Search
Iomega Branded Campaign
Iomega Branded Campaign
�C? Traffic: 102,303
�C? Respondents: 3203
�C? Click-through rate: 3.13%
�C? Conversion rate: 2.24% (challenger) 1.89% (original)
�C? Cost Per Lead: $79.52

Iomega Confidential 8
GOOGLE Paid Search
Video Surveillance Solutions
Iomega Video Surveillance Campaign
�C? Traffic: 30,000
�C? Respondents: 577
�C? Click-through rate: 1.92%
�C? Conversion rate: 2.25%
�C? Cost Per Lead: $190.22

Iomega Confidential 9
GOOGLE Paid Search
Cloud Storage Solutions
Iomega Cloud Storage Solutions
�C? Traffic: 28,901
�C? Respondents: 616
�C? Click-through rate: 2.13%
�C? Conversion rate: 3.94%
�C? Cost Per Lead: $106.76

Iomega Confidential 10
Awareness Campaign Banner Ads: U.S.
1.? Video Surveillance Solutions Ad with landing page and free
asset download
2.? MindTree Ad with landing page and free asset download
?? Banner ads rotate for one month, testing against each occurs
for higher impression and conversion rates.
?? US Outlets: Tech Target, SpiceWorks, SourceForge
?? Start Date: May 21, 2012

Iomega Confidential 11
Video Surveillance Banner Ad
13, 441 Impressions delivered
Up to .27% click through rate

Iomega Confidential 12
Video Surveillance Banner Ad

Iomega Confidential 13
Phase 1: US Guaranteed Lead Programs
TOTAL LEAD Guarantee: 1268 Leads
1.? TechTarget
2.? SourceForge
3.? Madison Logic
4.? SpiceWorks
u?? Highlight: Received over 65% of guarantee to-date from Tech
Target!
u?? Highlight: Received 8% Response Rate for SpiceWorks
eNewsletter Video Surveillance link to video surveillance landing
page!
u?? Highlight: Received 77 leads to date from the On-Demand
Webcast

Android has made great advances the last couple of years, and is one of the major actors in the phone and tablet markets. The main programming language on Android is Java. Android offers a comprehensive API to apps running on the Dalvik VM. The API covers a large part of the Java standard library in addition to Android specific APIs. Android includes tooling to convert Java .class files to Dalvik VM compatible class files. Ruboto uses JRuby to allow you to run Ruby scripts on the Dalvik VM. Using Ruby code, you have access to the complete Android API. This presentation will introduce the different parts of Ruboto.

Final Copy of Decoding Aryabhatiya numerals into Modified Tamizh Script & Ka...Venkatesha Murthy

1. The document discusses Aryabhata I's cryptic numerical method for denoting astronomical numbers like the number of revolutions of planets in a Mahayuga (43,20,000 years). 2. It provides the rules for decoding Aryabhata's cryptic numerals using Devanagari letters, including using consonants to represent numbers and vowels to specify trailing zeros. 3. As an example, it decodes the cryptic numerals given in Aryabhata's text for the number of revolutions of planets in a Mahayuga, and expresses them using modified Tamil and Kannada scripts.

Meetup 2013:01: Ga?l Pouzerate - One Million Downloadsgdgoslo

Ga?l has developed an app named GreenPower. After two years work and a lot of effort, the app has now been downloaded over 1.2 million times from the Google Play Store. During this time Android development went from being a hobby activity with a few daily downloads, to quitting his regular job and start working full time on the project. Ga?l has learned a lot of do's and don'ts about how to make an app successful and climb up the charts. In this presentation, he will provide a humble feedback on this journey, and try to bring advices that may be useful for other developers.

The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis

Reuters: Pictures of the Year 2016 (Part 2)maditabalnco

The Six Highest Performing B2B Blog Post FormatsBarry Feldman

Hype vs. Reality: The AI ExplainerLuminary Labs

Summit 2013 legolas programmatic premium post event versionPhil Ripperger

Final 2013-su5-knewledge-you tubeWouter Schikhof

Qsession #27 E-commerce med Google Quisma Denmark

Ad:Tech Data Summit - Sydney | 2013Louder

Kia Motors Australia implemented a new digital attribution strategy using Google's DoubleClick platform to gain better insights into how their digital channels were working together. They consolidated tagging and reporting, developed a single view of the customer, and used attribution modeling to move beyond last-click attribution. This revealed that over half of conversions came from 1-2 interactions, search delivered most unassisted conversions, and display played a key role in assisted conversions. Results varied significantly by attribution model and publisher. The new strategy provided a holistic view of performance and more reliable decision making. Next steps include custom modeling and deeper analytics.

CyberLab Development Division Vivek Singh Chandel

AdWords Academy Conversion Tracking and Google Analytics �D�Q׷ۙ��Google�� (��Z-Ӣ��)AdWordsGreaterChina

The document provides an agenda for an AdWords workshop on conversion tracking and Google Analytics. The agenda covers conversion tracking, including setting it up and its features. It then covers Google Analytics, explaining why it is useful, what it is, how to link it with AdWords, and implementation guides. Finally, it discusses advanced tools like Google Tag Manager and Google Webmaster. The workshop aims to help attendees understand how to track conversions from ads and analyze user behavior and traffic sources using Google's marketing tools.

Brand Channel SummaryZena Weist

EMBARQ launched a YouTube channel in 2008 to build their brand awareness and promote customer engagement online. Their objectives were to have a presence where customers interacted and to expand positive sentiment. They developed a video contest focused on high-speed internet to drive traffic and awareness. The contest received over 400,000 views and helped EMBARQ meet their engagement metrics like new subscribers and positive comments. The channel was successful in aligning with their brand promise of practical solutions through online videos and contests.

Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp

Visiblend Berkeley 2015Stanford University

Visiblend is a company that provides contextual video advertising on YouTube. Over several weeks, Visiblend pivoted its product, target customers, and business model based on feedback. Its initial MVP tested targeting contextual ads on YouTube channels and found a 67% uplift in click-through rates. Visiblend aims to help video publishers optimize ads and help ad agencies improve performance, with a business model based on a percentage of increased ad spending.

What Is Google Ads?BIRVASONI

The document summarizes Google Ads campaigns run by the Digi Girls team. It provides results for Search, Display, YouTube, and Universal App ads campaigns. For the Search ads campaign, it shows metrics like impressions, clicks, average CPC, and cost. For Display ads, it similarly shows impressions, clicks, average CPC, and cost. It also provides recommendations for optimizing targeting and increasing conversions across campaigns.

Jeffzelaya capdeck-111010104551-phpapp02MediaWhiz

MediaWhiz is a top search marketing agency known for improving performance through proprietary technology and continuous improvement programs. They help clients grow revenue through integrated digital marketing campaigns across paid search, social media, email, and more. MediaWhiz uses data-driven optimization and cross-channel attribution to increase conversions while reducing costs. Their performance marketing methodology and team of experts deliver measurable results for clients across industries.

Acronis+IW_Webinar_10Nov2015Amer Zia

This document outlines an agenda and presentation for an Acronis partner program meeting. The agenda includes an introduction to Acronis, the opportunity around data protection transformation, the Acronis solution and benefits, their data protection approach, the partner program details including incentives and rebates, and exclusive Interwork promotions. The presentation discusses Acronis' corporate overview, trends in data protection, how their solution addresses customer needs, partner benefits, and next steps for partners to get involved.

CIOshared.com Media Kit 2016Mike Kelly

Maximizing Conversions And Overall Campaign Roi Presentationjward5519

This case study describes how MIVA used multivariate testing to optimize the landing page for its weather toolbar download campaign. They tested different page elements like the header, hero image, and messages about privacy to determine the highest converting page. The testing found that emphasizing benefits over features, simplifying the page, and including privacy seals increased conversions by 8% and doubled the number of toolbar installs for the same ad spend. The case study recommends that companies test their marketing assumptions and page elements to improve campaign performance and ROI.

iMedia Brand Summit 2012 - Kelloggs Keynoteviacomino

1. Programmatic buying allows brands to maximize cost efficiency and audience targeting capabilities compared to traditional digital media buying. It provides opportunities to improve return on investment. 2. The key aspects of an effective programmatic branding strategy are targeting the right message to the right consumer at the right moment, measuring both short-term success metrics like on-target impressions and long-term brand metrics, and fine-tuning the strategy using data insights. 3. For several Kellogg's brands that used programmatic buying, it resulted in significant improvements in key metrics like on-target impressions, viewability of ads, and cost efficiency, as well as 5-6 times higher return on investment compared to previous non-programmatic

Google Display Networks in VietnamTuan Le

The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.

Hotspot ALPHA Camp_Setting Course with MetricsALPHA Camp

This document discusses the importance of metrics for businesses and provides examples of different types of metrics. It covers: - Why businesses need metrics to monitor health, make decisions, and set focus. - Examples of business, product, and marketing metrics like revenue, daily/monthly active users, click-through rate, cost-per-click. - How to establish success formulas using metrics at the business, product, and marketing levels. - The concept of a metric framework to define key events, tactics to drive those events, and metrics to measure performance for an AARRR strategy. - Important early stage metrics like retention rates and cohort analysis, as well as the idea of a "North

Introduction to Marketing Intelligence - Part IIcommandeleven

The document discusses marketing metrics and how they are important for marketers. It provides examples of common financial and non-financial metrics like brand awareness, customer satisfaction, profit, and lifetime customer value. New digital metrics like cost per click, bounce rate, and word of mouth on social media are also discussed. The document also uses case studies to illustrate how various companies have successfully used marketing metrics to measure the impact of campaigns.

5 Digital Marketing StrategiesOnline Marketing Institute

This document outlines 5 digital marketing strategies for 2013 presented by Kent Lewis of Anvil Media, Inc. The strategies are: 1) Media-maximization through the use of video marketing on YouTube, 2) Penguin-proofing websites to improve SEO, 3) Mobilizing marketing efforts to target mobile users, 4) Evangelizing social media use within organizations, and 5) Implementing marketing automation tools to improve campaign management and lead generation. Specific tactics are provided for each strategy, including best practices for video production, optimization, and promotion on YouTube, factors that influence website rankings, integrating marketing across mobile channels, developing social media measurements, and selecting marketing automation software.

TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN F?R DIE PLATTF...CedricTim

Use Google Analytics to Improve Your Website & Attract More MembersWild Apricot

Google Analytics is a powerful, free tool that tells you what is going on with your website, email and social media. It can also be really overwhelming, until you learn the short cuts. This session will focus on basic techniques with Google Analytics that will help you understand what is working and what is not with your website, so you can sign up more members, raise more money and reach more people.

DemandGen_1H12Metrics

1. Iomega Network Storage 1H12 Demand Gen STATS June 30, 2012

2. Iomega Confidential 2 Demand Generation Plan: 1H12 Update ?? Phase 1 Updates �C? Highlights �C? Recap of Campaigns �C? Recap of Assets �C? Results-to-date ?? Phase 2 �C starts in July

3. Iomega Confidential 3 Highlights Demand Gen Campaign: U.S. As of May 21, 2012 3 Program Highlights (3) GOOGLE PAID SEARCH Campaigns: Branded, Cloud, Video Surveillance Cloud Storage Solutions SEM Campaign has garnered a 4% Conversion Rate right out of the gate! Received 37 Hot Leads from May 21 �C June 26, 2012! (2) Banner Ads: MindTree and Video Surveillance We have an above average CTR (click through rate) on both banner ads in TechTarget, SpiceWorks and SourceForge. .27% and .15% (3) Lead Generation Programs: Guaranteed Lead Programs We have 1266 leads guaranteed �C with over 75% delivered to-date from Tech Target. An additional 430 Guaranteed leads coming to us in Q4. (15) Assets: Whitepapers, Solution Briefs, Buyers Guide, Flash Videos, ebook For all of our campaigns we used 15 different assets to gather leads. Including: Flash Videos, Microsites, Whitepapers, Buyers Guide, Solution Briefs, Tech Briefs, etc. for Cloud Storage, Video Surveillance and Iomega branded campaigns.

4. Iomega Confidential 4 WW Assets: VSS, Branded, Cloud Storage OVER 15 Assets used: Solution Briefs, Guides, Tech Briefs

5. Iomega Confidential 5 SEM GOOGLE Paid Search U.S. Launched 3 SEM/Google Paid Search Campaigns Iomega Branded * Iomega VS * Iomega Cloud Average CTR = 2.65% Cloud Storage Solutions = 4% Total Leads Received = 167 TOTAL Hot Leads Received = 46

6. Iomega Confidential 6 SEM GOOGLE Paid Search US SEM/Google Paid Search Campaigns US Impressions = 161,204 Clicks = 4,396 Cost Per Click = $1.61 Cost Per Lead = $96

7. Iomega Confidential 7 GOOGLE Paid Search Iomega Branded Campaign Iomega Branded Campaign �C? Traffic: 102,303 �C? Respondents: 3203 �C? Click-through rate: 3.13% �C? Conversion rate: 2.24% (challenger) 1.89% (original) �C? Cost Per Lead: $79.52

8. Iomega Confidential 8 GOOGLE Paid Search Video Surveillance Solutions Iomega Video Surveillance Campaign �C? Traffic: 30,000 �C? Respondents: 577 �C? Click-through rate: 1.92% �C? Conversion rate: 2.25% �C? Cost Per Lead: $190.22

9. Iomega Confidential 9 GOOGLE Paid Search Cloud Storage Solutions Iomega Cloud Storage Solutions �C? Traffic: 28,901 �C? Respondents: 616 �C? Click-through rate: 2.13% �C? Conversion rate: 3.94% �C? Cost Per Lead: $106.76

10. Iomega Confidential 10 Awareness Campaign Banner Ads: U.S. 1.? Video Surveillance Solutions Ad with landing page and free asset download 2.? MindTree Ad with landing page and free asset download ?? Banner ads rotate for one month, testing against each occurs for higher impression and conversion rates. ?? US Outlets: Tech Target, SpiceWorks, SourceForge ?? Start Date: May 21, 2012

11. Iomega Confidential 11 Video Surveillance Banner Ad 13, 441 Impressions delivered Up to .27% click through rate

12. Iomega Confidential 12 Video Surveillance Banner Ad

13. Iomega Confidential 13 Phase 1: US Guaranteed Lead Programs TOTAL LEAD Guarantee: 1268 Leads 1.? TechTarget 2.? SourceForge 3.? Madison Logic 4.? SpiceWorks u?? Highlight: Received over 65% of guarantee to-date from Tech Target! u?? Highlight: Received 8% Response Rate for SpiceWorks eNewsletter Video Surveillance link to video surveillance landing page! u?? Highlight: Received 77 leads to date from the On-Demand Webcast

�ݺ�ߣ

DemandGen_1H12Metrics

Recommended

More Related Content

Similar to DemandGen_1H12Metrics (20)

DemandGen_1H12Metrics