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Demographics new york parenting 2013_12

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Alexis Benson
Alexis Benson

This document summarizes the readership demographics and analytics of the NYParenting.com website. It provides the following key details: - The readership is primarily female (95.6%), between ages 25-44 (83%), and has a household income over $100,000 (68%). - Readers frequently use ads in parenting publications to make shopping decisions (82%). - Many reader households have young children under age 5 (55%) or between ages 5-12 (71%). - On average, the website receives 8,800 monthly unique visits and 18,000 average page views/impressions per month. The average ad click-through rate is 0.6%.

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Parents are Reading us in Print & Online! Our Readers 95.6% Female 83% are between 25–44 68% HHI over $100,000 95.8% of readers read advertisements in local Parenting publications 82% use those ads to make shopping decisions 55% of households have children under 5 71% of households have children 5–12 years 32% of households have children 13-18 years Source: CVC Audit Report NYParenting.com reaching savy and hip parents with disposable income throughout NYC 8,800 Avg. monthly unique visits: 7,500 Avg. page views/impressions: 18,000 Avg. ad CTR: 0.6% Avg. monthly visits: July ly ami F y MA NH A ATT ry Eve ere Wh N dM Chil E ool s BRONX /RIVER DALE Family M us ct ure lin t e a ww Understanding 2013 Gold Award Winner en ti ng Family Fi nd Fam ily New 2013 FREE de li ne us on EEN S Wh ere Eve ry C rs Matte on F ath e hild M June FRE2013 E att ers da r’s Dds a Dan caf ger in sna feinate ck f oodd De s y c teen oding age the bra in ack Backp t weigh ms Tantru g Smokin s injurie Sports Find us online at www.NYParenting.com .c om August ho Fa ol l l Gu i COOL When you don’t approve of your child’s friends .N YP ar Sc g Keepin asthma at w w w ISLAND STATEN Child Every Where for high school admissions 2013 Gold Award Winner on FREE 5 tips Profiling youth ac local greatne hieving ss m .c o ng nt i a e Fi r Y P nd us on li ne w.N Family October 2013 Where Every Child Matters A rt & s oul Giving kids a bi gger pi d Fin May 2013 FREE othe gift ba rs’ ck b Ba k tal g ursin •N ers acifi •P rtum stpa n • Po pressio de eth by te a •B s s se ngla • Su BROOKLYN Where Every Child Matte rs ers att QU 2013 F RE sc h l l o oo ch s S c ice h i g o ig h H C P re 2013 Award Gold Winn er Fin w at w w .N 2013 Gold er Winn Award d u s on lin ome a ti ng .c t w w YP ar en w.N YP are nt i ng .c o m

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Demographics new york parenting 2013_12

  • 1. Parents are Reading us in Print & Online! Our Readers 95.6% Female 83% are between 25–44 68% HHI over $100,000 95.8% of readers read advertisements in local Parenting publications 82% use those ads to make shopping decisions 55% of households have children under 5 71% of households have children 5–12 years 32% of households have children 13-18 years Source: CVC Audit Report NYParenting.com reaching savy and hip parents with disposable income throughout NYC 8,800 Avg. monthly unique visits: 7,500 Avg. page views/impressions: 18,000 Avg. ad CTR: 0.6% Avg. monthly visits: July ly ami F y MA NH A ATT ry Eve ere Wh N dM Chil E ool s BRONX /RIVER DALE Family M us ct ure lin t e a ww Understanding 2013 Gold Award Winner en ti ng Family Fi nd Fam ily New 2013 FREE de li ne us on EEN S Wh ere Eve ry C rs Matte on F ath e hild M June FRE2013 E att ers da r’s Dds a Dan caf ger in sna feinate ck f oodd De s y c teen oding age the bra in ack Backp t weigh ms Tantru g Smokin s injurie Sports Find us online at www.NYParenting.com .c om August ho Fa ol l l Gu i COOL When you don’t approve of your child’s friends .N YP ar Sc g Keepin asthma at w w w ISLAND STATEN Child Every Where for high school admissions 2013 Gold Award Winner on FREE 5 tips Profiling youth ac local greatne hieving ss m .c o ng nt i a e Fi r Y P nd us on li ne w.N Family October 2013 Where Every Child Matters A rt & s oul Giving kids a bi gger pi d Fin May 2013 FREE othe gift ba rs’ ck b Ba k tal g ursin •N ers acifi •P rtum stpa n • Po pressio de eth by te a •B s s se ngla • Su BROOKLYN Where Every Child Matte rs ers att QU 2013 F RE sc h l l o oo ch s S c ice h i g o ig h H C P re 2013 Award Gold Winn er Fin w at w w .N 2013 Gold er Winn Award d u s on lin ome a ti ng .c t w w YP ar en w.N YP are nt i ng .c o m