The document discusses using archetypes to understand people's behaviors and motivations. It presents 8 archetypes that represent different life stories and value systems that drive people. These archetypes include Father, Mother, Warrior, Amazon, Sage, Mediatrix, Eternal Boy and Hetaira. Understanding which archetypes people identify with can help explain their behaviors, strengths, weaknesses, motivations and how they are perceived by others. The archetypes model provides a framework to interpret behaviors through others' value systems rather than our own.
2. Making a
Interpretation of behaviour difference
We tend to interpret the behaviour of
others through our own value systems
For example:
John is not mean hes thrifty
John is not brave hes foolhardy
John is not open he s na誰ve
hes
John is not committed he is obsessed
John is not sensitive he is over emotional
John is not imaginative he is unrealistic
John is not sceptical he is cynical
John is not astute he is cunning
John is not persuasive he is manipulative
Our interpretation tells us more about
us than it does about John
To truly understand Johns behaviour
we need to interpret it through his value
system; not ours
息 Robina Chatham Ltd
3. Making a
Archetype model difference
Eight life stories identity &
fulfilment
What motivates & drives us our
innermost values
Helps us understand where
others are coming from their
personal agendas
Explains chemistry
Increases our chances of
achieving win-win outcomes
hi i i i t
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4. Making a
Archetypes we live by difference
MALE FEMALE
FATHER MOTHER
MEDIA
WARRIOR SAGE AMAZON
TRIX
ETERNAL BOY HETAIRA
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5. Making a
Archetypes and motor cars difference
Volvo estate
People carrier
p
BMW Citr旦
Citr旦en 2CV
Mercedes Push bike
Jaguar
Porsche
Ferrari
4 track
Large motor bike
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6. Making a
Prime motivators difference
Motivation to take
responsibility for
others
Motivation Motivation
to achieve to learn and
and win understand
Motivation for
adventure and
freedom
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7. Making a
As perceived by others difference
Noted for maturity
and taking responsibility
but
Bossy and authoritarian
Attitudes towards
responsibility
Noted for independence
and playfulness
d l f l
but
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Untrustworthy and flighty
8. Making a
As perceived by others difference
Noted for drive Attitudes Noted for
and wisdom and
charisma but
but towards intellect but
but
Aggressive and ambition Unworldly and a
pushy wimp
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9. Potential strengths and weaknesses Making a
difference
Strengths natural leader, dependable, protective
Weaknesses di
W k dictatorial, inflexible, anxious
i l i fl ibl i
Responsibility
Strengths high achiever/producer, Strengths wise, patient, modest
independent, dynamic
Weaknesses unworldly, lack of
Weaknesses impatient, insensitive, common sense, self sacrificing
cut throat
Winning & succeeding Learning & understanding
Freedom & adventure
Strengths seizes any and all opportunities, exciting, fun
Weaknesses lack stability, fickle, tendency to abdicate
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10. Needs Making a
difference
Father/Mother
Responsibility Responsibility
Challenge Stability
To be in control To learn/acquire
new knowledge
Warrior/Amazon Sage/Mediatrix
Adventure
Adventure
Freedom
Challenge
New interests
Excitement
Eternal Boy/Hetaira
息 Robina Chatham Ltd
12. Dangers that might befall them Making a
difference
Father/Mother
Workaholic Unprepared to take a risk or
chance
Insufficient attention to
own needs/desires Not experiencing life to the
full
f ll
Not being able to relax
Lack of recognition
Warrior/Amazon Sage/Mediatrix
Cut off nose to spite face Not completing
Taking risks with anything
health/safety Misunderstood
Never being contented Become unsettled
Eternal Boy/Hetaira
息 Robina Chatham Ltd
13. How others may see you Making a
difference
Father/Mother
Sensible Serious
Hard working Studious
Confident Calm
Warrior/Amazon Sage/Mediatrix
Restless Fun & exciting
Work hard/play hard type Playful & immature
y
Unpredictable Lazy but lucky
Eternal Boy/Hetaira
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14. Dealing with the archetypes from an Eternal Making a
Boy/Sage perspective difference
Father/Mother
Toughen up, be more Be more serious &
serious & temper enthusiasm
demonstrate follow
through
Warrior/Amazon Sage/Mediatrix
Toughen up, stand my
ground & not get
p
persuaded into doing
g Be myself
things I am not
comfortable with
Eternal Boy/Hetaira
息 Robina Chatham Ltd
15. Archetypes and occupations Making a
difference
Father/Mother
CEOs Social worker
Senior Managers Academic
Political leaders Councillor
Army major
y j Civil servants
Head teacher Primary teacher
Charity work & golf Cooking & reading
Warrior/Amazon Sage/Mediatrix
Sports people Nature guides
Sales people Photographer
Entrepreneurs
p Professional student
Traders futures & Archaeologist
options Artist
Extreme sports & Travelling to new places
drinking Eternal Boy/Hetaira
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16. Making a
Archetypes and dress difference
Smart suit & tie
Neat and tidy
y
Sensible and practical umbrella
Informal cords, tweeds &
Designer labels
sandals or slippers
Formal or smart casual
Hippy
Hippy
Make an impact
Comfortable and relaxed
Brands & gadgets
Non conformist
Make a statement
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17. Making a
CEO research difference
Father
25% 60%
Warrior Sage
15% 0%
Eternal boy
16 males and 4 females
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18. Making a
Comparative data length of time in post difference
Axis CEOs < 5 yrs CEOs >18 mths
Father/Sage
F th /S 60% 10%
Warrior/Father 25% 55%
Eternal Boy/Warrior 15% 30%
Sage/Eternal Boy 0% 5%
息 Robina Chatham Ltd
19. Making a
Two types of leader difference
Type E (egocentric) Type H (humble)
Characteristics Characteristics
Large ego Humility - shy unpretentious
shy, unpretentious,
Personal drive & ambition awkward, eccentric
Strategy first, people second Fierce, even stoic, resolve towards
Likes to take the credit life
Cite bad luck or external People first, strategy second
factors when things go wrong Apportion credit to others or good
others,
Fail to set up for enduring luck
success Take responsibility for & admit their
mistakes
Routinely select superb successors
Consequences Consequences
Immediate positive shift in Transformation to a truly great
performance only to be company
followed by its subsequent A pioneering and foresighted attitude
decline/demise coupled with a good dose of shared
At best continued mediocrity values
Level 5 leadership, Jim Collins, HBR, Jan 2001
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20. Making a
The Great Irony difference
The warrior archetype that often drives people to become Type
E leaders, stands at odds with the humility (
y (coming from the
g
Sage archetype) required to become a Type H leader
When you combine this irony with the fact that boards of
directors frequently operate under the false belief that a larger-
than-life, egocentric leader is required to make a company
great, you can see why Type H CEOs are in the minority
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21. Making a
How does it help? difference
Team context
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22. Making a
Characteristics of a true team difference
Small number of people
With complementary skills
Rotating leadership
Engaged in the production of a
collective work product
United i
U it d in a common purpose
Work with positive intentions
towards the collective good
Understand each other
息 Robina Chatham Ltd
23. Making a
Team values difference
What values do you believe should drive your team into the future?
Being with people you like Helping other people Personal growth
Budget control Helping society Power and authority
Challenging complex problems Honesty Public service
Change and variety Independence Quality of what I take part in
Competence
p Influencing others
g Recognition
g
Competition Innovation Reputation
Creativity Integrity Respect
Decisiveness Intellectual status Responsibility and accountability
Effectiveness Job tranquillity Search for truth
Efficiency Knowledge Security
Ethical practice Leadership Stability
Excellence Love of country Status
Excitement Loyalty Team work
Fame Meaningful work Telling the truth
Fast-paced work Membership of the Community Tolerance
Flexibility Money to spend Trust
Freedom Order Wisdom
Friendship Personal challenge Work under pressure
Fun Personal development
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24. Making a
Process difference
Step 1
Everyone works through the list of values on their own and selects the ten values they feel
should drive the team into the future
Step 2
Each group consolidates all their individual views and select the most popular five values
Step 3
Each group lists their top five values on a flip chart and adds a one line justification for its
choice to each value
Step 4
Everyone now considers all the selected values along with their justifications and casts their
vote alongside their top three. The top scoring three to five values are then selected
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25. Team values and their relationship to the Making a
archetypes difference
Responsibility & Stability
R ibilit St bilit
Father/Mother
helping other people
love of country
responsibility & accountability public service
order tolerance
effectiveness ethical practice
thi l ti
leadership telling the truth
budget control
competence security being with people you like
influencing others integrity
membership of the community
efficiency decisiveness loyalty
power & authority stability team work
respect
status helping
h l i societyi t
quality of what I take part in personal development
meaningful work job tranquillity
reputation excellence
knowledge
competition money to spend
Growth & Profit personal growth Learning & Understanding
g g
Warrior/Amazon recognition wisdom Sage/Media trix
intellectual status
personal challenge search for truth
creativity
challenging complex problems
fame
work under pressure friendship
freedom
innovation
fast paced work
excitement
change & variety
independence
flexibility
fun
Innovation & Risk
息 Robina Chatham Ltd Eternal boy/Hetaira
26. Making a
Thank you and any questions? difference
Dr Robina Chatham
robina@chatham.uk.com
+44 (0)1234 765103
息 Robina Chatham Ltd